{"title":"Pure Verve","description":"\u003cp\u003eThe \u003cb\u003ePure Verve Collection\u003c\/b\u003e by Code Zero is a \u003ci\u003emolecular bond repair\u003c\/i\u003e system designed for damaged, dull, and dehydrated hair. This \u003cb\u003e4-step professional protocol\u003c\/b\u003e restores essential proteins and hydration using high concentrations of \u003ci\u003ekeratin amino acids and hyaluronic acid\u003c\/i\u003e. Free from SLS, SLES, and parabens, it seals cuticles to deliver \u003cb\u003evibrant shine\u003c\/b\u003e and structural strength without weighing hair down. Achieve total \u003ci\u003ecapillary regeneration\u003c\/i\u003e and professional protection for a healthy, salon-quality finish.\u003c\/p\u003e","products":[{"product_id":"clichair-pure-verve-shampoo-no1","title":"Pure Verve Revita Shampoo No1","description":"\u003cp\u003e\u003cem\u003eOptimize the technical cleansing phase with a pH-balanced 4.5 \/ 5.0 purifying treatment, designed to remove mineral and metallic residues. The first essential step to prepare the fiber for a deep reconstruction enhanced by heat.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2\u003ePure Verve Revitalize Shampoo No.1\u003c\/h2\u003e\n\u003cp\u003eFor the Hairdresser Entrepreneur, time management is an asset that defines salon profitability. Pure Verve Revitalize Shampoo No.1 is not just a cleanser, but a molecular purification agent that eliminates chemical interference (chlorine, metals, and mineral residues) before a technical service. The efficiency of the cliCHair Method is demonstrated here: a perfectly prepared fiber allows for faster and more uniform penetration of subsequent actives, ensuring structural savings of 15-20% thanks to precise dosing and the reduction of downtime during color correction or post-stress repair.\u003c\/p\u003e\n\u003csection style=\"background-color: #f9f9f9; padding: 15px; border-radius: 5px;\"\u003e\n\u003ch3\u003eMaintenance Consultancy Guide\u003c\/h3\u003e\n\u003cp\u003eDuring the consultation phase, it is vital to explain to the client that home maintenance with Revitalize Shampoo No.1 is not optional. While mass-market products deposit heavy silicones and salts that \"suffocate\" newly reconstructed molecular bonds, this technology based on Castanea Sativa active water and keratin amino acids preserves the integrity of the bond-repair bridge. It is the tool to protect the investment the client has made in the salon, ensuring a duration of the care service that is above the market average.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003ch3\u003eBiochemical Analysis of Actives\u003c\/h3\u003e\n\u003cp\u003eThe formulation utilizes an ultra-gentle cleansing base (Lauryl Glucoside and Sodium Cocoyl Glutamate) enriched with Hydrolyzed Keratin and Castanea Sativa active water. This mix not only cleanses but begins to fill the protein gaps in the hair shaft. The acidic pH (4.5 \/ 5.0) promotes correct cuticle tension, preparing the hair for the subsequent positive polarization of the active ingredients that will be integrated during the Elixir and Moleculix phases.\u003c\/p\u003e\n\u003ch3\u003eHigh-Touch Professional Reconstruction Protocol\u003c\/h3\u003e\n\u003cp\u003eStrictly follow the technical steps extracted from the official manufacturer's protocol for total regeneration:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhase 1 - Cleansing and Preparation:\u003c\/strong\u003e Apply a small amount of Shampoo No.1 to damp hair. Massage thoroughly to remove metals. Rinse and \u003cstrong\u003etowel dry the hair well\u003c\/strong\u003e before proceeding.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhase 2 - Boosting (Elixir No.2):\u003c\/strong\u003e Divide the hair into sections. Distribute the Elixir across all lengths, massaging to promote penetration. \u003cstrong\u003eDo not rinse.\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhase 3 - Molecular Integration (Moleculix No.3):\u003c\/strong\u003e Pour the product into a non-metallic bowl. Divide the hair into 2x2 cm sections and apply with a brush. Perform a \u003cstrong\u003emassage against the cuticles\u003c\/strong\u003e to smooth the hair shaft. Leave to process (layered phases 2+3) for 10-15 minutes \u003cstrong\u003eunder a heat source\u003c\/strong\u003e. Rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhase 4 - Final Sealing (Mask No.4):\u003c\/strong\u003e Apply the mask, leave for 5 minutes to seal in nutrients. Comb and rinse before drying.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePRO Tip:\u003c\/strong\u003e \"The millimetric division into sections and the use of heat in Phase 3 are not just technical steps, but the guarantee that every single fiber receives the necessary protein intake for a structural result visible from the very first treatment.\" - Carlo Histo, Scientific Director\u003c\/p\u003e\n\u003ch3\u003eHome-Care Maintenance Protocol\u003c\/h3\u003e\n\u003cp\u003eRoutine to recommend to the private client to preserve treatment benefits (up to 2 times a week):\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eShampoo No.1:\u003c\/strong\u003e Quick wash without processing time. Rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eElixir No.2:\u003c\/strong\u003e Apply and massage. Leave on for 7 minutes and rinse.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoleculix No.3:\u003c\/strong\u003e Apply to the entire hair shaft, massage until the hair feels soft and elastic. Rinse.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMask No.4:\u003c\/strong\u003e Apply for 5 minutes or use a very small amount as a leave-in without rinsing before blow-drying.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eTechnical FAQs\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhy is it necessary to towel dry the hair between Step 1 and Step 2?\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eRemoving excess water prevents the Elixir from being diluted, ensuring a higher concentration of actives and better molecular adhesion to the purified fiber.\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003csmall\u003e\u003cstrong\u003eFULL INCI REVITALIZE SHAMPOO NO.1:\u003c\/strong\u003e Aqua, Lauryl Glucoside, Cocamidopropyl Betaine, Castanea Sativa active water, PEG-5 Cocomonium Methosulfate, Sodium Glutamate, Hydrolyzed Keratin, Laurdimonium Hydroxypropyl, Sodium Cocoyl Glutamate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Citric acid, Dimethicone, PEG\/PPG-20\/6 Dimethicone, Citric acid, Sodium benzoate, Potassium sorbate, Parfum.\u003c\/small\u003e\u003c\/p\u003e","brand":"CODE ZERO","offers":[{"title":"1000ml","offer_id":57463515054461,"sku":"CZPVR01010","price":63.8,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/5326\/7850\/files\/Pure-Verve_NO1_Revitalize-Shampoo_02.afdesign.webp?v=1772610094"},{"product_id":"pure-verve-revitalize-elixir-no2","title":"Pure Verve Revita Elixir No2","description":"\u003cp\u003e\u003cem\u003eInstantly boosts the hair structure with a power intensifier at pH 5.0 \/ 5.5, formulated to deliver deep hydration and essential proteins. The fundamental catalyst of the Pure Verve system that prepares the hair shaft for definitive molecular reconstruction.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch2\u003ePure Verve Revitalize Elixir No.2\u003c\/h2\u003e\n\n\u003cp\u003eIn strategic salon management, the effectiveness of a treatment is measured by its ability to transform the hair matter while reducing the unpredictability of results. Pure Verve Revitalize Elixir No.2 is the technical asset that closes the gap between depleted hair and a mane ready for technical services. Acting as a \"power intensifier,\" this elixir deposits keratin amino acids and fortifying minerals without weighing down the hair shaft. Optimizing protein saturation allows for less product to be used in subsequent phases, maximizing visible yield and the execution speed of the reconstruction service.\u003c\/p\u003e\n\n\u003csection style=\"background-color: #f9f9f9; padding: 15px; border-radius: 5px;\"\u003e\n    \u003ch3\u003eMaintenance Consultancy Guide\u003c\/h3\u003e\n    \u003cp\u003eRevitalize Elixir No.2 represents the technological heart of the home routine for clients who desire visibly thicker and stronger hair. During the consultation phase, explain to the client that while commercial conditioners only lubricate the surface, Elixir No.2 penetrates the cuticles thanks to its bipositive charge to repair structural \"cracks.\" It is the essential product for maintaining the volume and strength achieved in the salon, acting as an active shield against daily thermal and mechanical stress. Selling the Elixir as maintenance means offering a quality guarantee that the mass-market cannot match.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003ch3\u003eBiochemical Analysis of Actives\u003c\/h3\u003e\n\u003cp\u003eThe formula of No.2 is a masterpiece of applied Knowledge Engineering: Hyaluronic Acid ensures optimal water retention, preventing breakage of the hair shaft and the formation of split ends. Wheat Proteins act in synergy as conditioning and strengthening agents, while Aloe Barbadensis and Wheat Germ Oil provide vitamins and natural emollients. The delivery system at acidic pH (5.0 \/ 5.5) prepares the chemical ground for the osmotic layering of Moleculix, ensuring that every active remains trapped within the cortex.\u003c\/p\u003e\n\n\u003ch3\u003eProfessional Molecular Reconstruction Protocol\u003c\/h3\u003e\n\u003cp\u003eTo maximize the technical result, strictly adhere to the certified sequence of the cliCHair Method:\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePhase 1 - Purifying Cleansing:\u003c\/strong\u003e Wash with Shampoo No.1 for 2 minutes to remove metals and chlorine. \u003cstrong\u003eTowel dry thoroughly\u003c\/strong\u003e to remove excess water.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePhase 2 - Intensification (Elixir No.2):\u003c\/strong\u003e Divide the hair into sections. Distribute REVITALIZE ELIXIR across all lengths, massaging gently to promote absorption. \u003cstrong\u003eImportant: Do not rinse.\u003c\/strong\u003e\n\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePhase 3 - Reconstruction (Moleculix No.3):\u003c\/strong\u003e Immediately apply Moleculix over the Elixir. We recommend using a non-metallic bowl and a brush, working on 2x2 cm sections. Perform a massage against the cuticles and leave the two layered phases to process for 10-15 minutes \u003cstrong\u003eunder a heat source\u003c\/strong\u003e. Rinse thoroughly.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePhase 4 - Sealing (Mask No.4):\u003c\/strong\u003e Apply the final mask for 5 minutes to close the cuticles and stabilize the treatment. Rinse and proceed to blow-dry.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePRO Tip:\u003c\/strong\u003e \"For flawless molecular saturation, always divide the hair into thin sections before applying the Elixir. Millimetric precision in this phase determines the duration of the protein bond in the following weeks.\" - Carlo Histo, Scientific Director\u003c\/p\u003e\n\n\u003ch3\u003eHome-Care Maintenance Protocol (B2C Area)\u003c\/h3\u003e\n\u003cp\u003eRecommended home routine up to twice a week to prolong salon benefits:\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003eShampoo No.1:\u003c\/strong\u003e Gentle cleansing without processing time.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eElixir No.2:\u003c\/strong\u003e Apply to lengths after washing and massage. \u003cstrong\u003eLeave on for approximately 7 minutes\u003c\/strong\u003e, then rinse thoroughly.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMoleculix No.3:\u003c\/strong\u003e Apply after the Elixir, massage until total absorption and rinse.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMask No.4:\u003c\/strong\u003e Apply for 5 minutes or use as a leave-in (small amount) before drying.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eTechnical FAQs\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhy is the Elixir not rinsed out in the professional protocol?\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eIn the salon service, Elixir No.2 acts as a protein \"primer.\" Its formula must remain in the hair shaft to interact chemically with Moleculix No.3 under heat, creating an unbreakable molecular network that only the layering of the two products can guarantee.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003chr\u003e\n\u003cp\u003e\u003csmall\u003e\u003cstrong\u003eFULL INCI REVITALIZE ELIXIR NO.2:\u003c\/strong\u003e Aqua\/Water, Propylene Glycol, PEG-5 Cocomonium Methosulfate, Urea, Hydrolyzed Keratin, Ethoxydiglycol, Sodium Glutamate, Alcohol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Sodium Cocoyl Glutamate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, PEG-40 Hydrogenated Castor Oil, Polyquaternium-11, PEG\/PPG-20\/6 Dimethicone, Hydrolyzed Wheat Protein, Triticum Vulgare Germ Oil, Aloe Barbadensis Leaf Juice Powder, Sodium Hyaluronate, Phenoxyethanol, Ethylhexylglycerin, Tetrasodium Glutamate Diacetate, Parfum (Fragrance).\u003c\/small\u003e\u003c\/p\u003e","brand":"CODE ZERO","offers":[{"title":"200ml","offer_id":57463517446525,"sku":"CZPVR01020","price":79.8,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/5326\/7850\/files\/Pure-Verve_NO2_Revitalize-Elexir_02.webp?v=1772615313"},{"product_id":"clichair-pure-verve-revitalize-moleculix-no3","title":"Pure Verve Revita Moleculix No3","description":"\u003cp\u003e\u003cem\u003eReach the peak of hair regeneration with a deep reconstructive treatment at pH 5.5 \/ 6.0, formulated to integrate molecular water, amino acids, and vitamins into the hair shaft. The pulsing heart of the Pure Verve treatment that restores the hair's natural health through an osmotic action enhanced by heat.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch2\u003ePure Verve Revitalize Moleculix No.3\u003c\/h2\u003e\n\n\u003cp\u003eFor the Hairdresser Entrepreneur, technical quality is the pillar upon which client loyalty and margin optimization are built. Pure Verve Revitalize Moleculix No.3 is not a traditional treatment, but a Knowledge Engineering system applied to the hair fiber. Designed to act in synergy with Elixir No.2, this molecular treatment fills cuticle gaps thanks to active particles with a double positive charge. Adopting the cliCHair Method with Moleculix allows for the transformation of fragile, thin hair or hair damaged by massive bleaching into healthy and voluminous matter, ensuring the efficiency of a technical service that drastically reduces hair shaft breakage and post-service processing times.\u003c\/p\u003e\n\n\u003csection style=\"background-color: #f9f9f9; padding: 15px; border-radius: 5px;\"\u003e\n    \u003ch3\u003eMaintenance Consultancy Guide\u003c\/h3\u003e\n    \u003cp\u003eMoleculix No.3 is the ultimate argument for educating the client on the salon's technological superiority over the mass market. Explain to the client that this product does not \"cover\" the damage, but \"solves\" it by reconstructing internal bonds. Provide the technical arguments: while commercial products weigh hair down with non-biodegradable silicones, Moleculix uses Hyaluronic Acid and Amino Acids to restore real elasticity. Motivating the purchase of the maintenance kit means guaranteeing to the client that the \"silk\" effect achieved in the salon will not vanish at the first home wash, protecting their investment and your professional authority.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003ch3\u003eBiochemical Analysis of Actives\u003c\/h3\u003e\n\u003cp\u003eThe formula of Moleculix No.3 is an advanced biochemical complex that combines high-moisturizing power Hyaluronic Acid with a pool of essential Amino Acids (Glutamine, Proline, Methionine, Alanine) to stimulate the regeneration of aged cells and increase hair thickness. The addition of B-group vitamins (Niacinamide, B1, B6) and Vitamin E ensures antioxidant protection against free radicals generated by aggressive chemical treatments. The presence of Sodium PCA and Urea ensures that hydration remains sealed within the cortex, preventing the formation of split ends.\u003c\/p\u003e\n\n\u003ch3\u003eHigh-Tech Professional Reconstruction Protocol\u003c\/h3\u003e\n\u003cp\u003eFor a deep hair transformation, follow the official protocol extracted from the Code Zero laboratories:\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePhase 1 - Preparation:\u003c\/strong\u003e Cleanse with Shampoo No.1 for 2 minutes to remove metals and chlorine. Towel dry thoroughly.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePhase 2 - Priming (Elixir No.2):\u003c\/strong\u003e Divide the hair into sections and distribute the Elixir across all lengths. Massage thoroughly. \u003cstrong\u003eDo not rinse.\u003c\/strong\u003e\n\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePhase 3 - Reconstruction (Moleculix No.3):\u003c\/strong\u003e Pour Moleculix into a non-metallic bowl. Divide the hair into thin 2x2 cm sections. Apply the product with a brush onto the same hair shaft where the Elixir is present. Perform a \u003cstrong\u003emassage against the cuticles\u003c\/strong\u003e to favor molecular penetration. Leave the two layered phases to process for 10-15 minutes \u003cstrong\u003eunder a heat source\u003c\/strong\u003e. Rinse thoroughly.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePhase 4 - Finalization (Mask No.4):\u003c\/strong\u003e Apply the final mask to the entire length, leave for 5 minutes, comb and rinse.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003cstrong\u003ePRO Tip:\u003c\/strong\u003e \"Application with a brush in 2x2 cm sections is not a detail, but the key to ensuring every single fiber is saturated. The massage against the grain under heat transforms the processing time into a true hair micro-surgery intervention.\" - Concetta Buzzone, Master Colorist\u003c\/p\u003e\n\n\u003ch3\u003eHome-Care Maintenance Protocol\u003c\/h3\u003e\n\u003cp\u003eHome routine to be repeated up to twice a week to preserve the structure:\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003eShampoo No.1:\u003c\/strong\u003e Thorough wash and rinse.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eElixir No.2:\u003c\/strong\u003e Apply to lengths, massage and leave for 7 minutes. Rinse.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMoleculix No.3:\u003c\/strong\u003e Apply to the entire hair shaft, massaging until a feeling of total softness and elasticity is perceived. Rinse thoroughly.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMask No.4:\u003c\/strong\u003e Close the routine by applying the mask for 5 minutes before the final rinse.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eTechnical FAQs\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use Moleculix without using a heat source?\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eAlthough the product is active, the use of heat during the 10-15 minutes of processing is fundamental in the professional protocol to slightly dilate the cuticles and allow the complex of amino acids and hyaluronic acid to fix stably in the core of the fiber.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003chr\u003e\n\u003cp\u003e\u003csmall\u003e\u003cstrong\u003eFULL INCI REVITALIZE MOLECULIX NO.3:\u003c\/strong\u003e Aqua\/Water, Glycerin, Cyclopentasiloxane, Dimethiconol, Cetrimonium Chloride, Glutamine, Proline, Methionin, Alanine, Panthenol, Calcium Pantothenate, Niacinamide, Tocopheryl Acetate, Pyridoxine HCl, Tiamine HCl, Glucose, Sorbitol, Sodium PCA, Sodium Glutamate, Urea, Glycine, Lactic Acid, Hydrolyzed Wheat Protein, Panthenol, PEG\/PPG-20\/6 Dimethicone, Guar Hydroxypropyltrimonium Chloride, Ppg-1 Trideceth-6, Polyquaternium-37, Sodium Hyaluronate, Phenoxyethanol, Ethylhexylglycerin, Tetrasodium Glutamate Diacetate, Parfum (Fragrance).\u003c\/small\u003e\u003c\/p\u003e","brand":"CODE ZERO","offers":[{"title":"1000ml","offer_id":57463973282173,"sku":"CZPVR01030","price":109.8,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/5326\/7850\/files\/Pure-Verve_NO3_Revitalize-Moleculix_02.webp?v=1772616591"},{"product_id":"pure-verve-revitalize-mask-no4","title":"Pure Verve Revita Mask No4","description":"\u003cp\u003e\u003cem\u003eFinalize the reconstruction journey with a pH-balanced 4.5 \/ 5.0 cuticle sealing system, designed to lock molecular actives inside the hair shaft and cut drying times in half. The concluding asset for silky, protected hair with high light refraction.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch2\u003ePure Verve Revitalize Mask No.4\u003c\/h2\u003e\n\n\u003cp\u003eIn the contemporary salon business, time is the most precious capital. Pure Verve Revitalize Mask No.4 is the strategic tool that transforms the final service phase into a measurable competitive advantage: its advanced technology not only seals the cuticles but drastically reduces drying times, allowing the Hairdresser Entrepreneur to optimize station turnover and increase hourly profitability. Integrating this mask into the cliCHair Method ensures a guaranteed result through the synergy of actives that minimize mechanical breakage and simplify the blow-dry. The hair fiber, perfectly re-compacted, reflects light with professional intensity, elevating the perceived value of every previous technical service.\u003c\/p\u003e\n\n\u003csection style=\"background-color: #f9f9f9; padding: 15px; border-radius: 5px;\"\u003e\n    \u003ch3\u003eMaintenance Consultancy Guide\u003c\/h3\u003e\n    \u003cp\u003eThe sale of Revitalize Mask No.4 is the pillar of post-salon protection. Educate your client by explaining that this product acts as a \"molecular shield\": while mass market products leave the cuticles open and vulnerable to external agents, Mask No.4 stabilizes the pH and seals silk proteins inside. Explain that using this technology at home guarantees the longevity of the professional treatment received, preventing dullness and loss of body in the hair shaft. It is the ultimate argument to differentiate your technical expertise from generic care treatments, ensuring visible results until the next visit.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003ch3\u003eBiochemical Analysis of Actives\u003c\/h3\u003e\n\u003cp\u003eThe formula of No.4 is a concentrate of noble nutrients: Silk Proteins provide strength and extreme softness, while Vitamin PP (Niacinamide) works on elasticity and structural resistance of the hair shaft. Walnut Shell Oil and Sunflower Seed Oil provide an essential lipid intake for brilliance, acting in synergy with Hydrolyzed Keratin to volumize the hair without weighing it down. The acidic pH (4.5 \/ 5.0) is calibrated to instantly close the cuticles opened by chemical processes, trapping the molecular hydration provided by previous steps.\u003c\/p\u003e\n\n\u003ch3\u003eHigh-Touch Professional Reconstruction Protocol\u003c\/h3\u003e\n\u003cp\u003eTo maximize technical yield in the salon, follow the official protocol integrated by the Code Zero laboratories:\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePhase 1 - Purifying Cleansing:\u003c\/strong\u003e Wash with Shampoo No.1 for 2 minutes to remove metals and chlorine. \u003cstrong\u003eTowel dry thoroughly\u003c\/strong\u003e.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePhase 2 - Priming (Elixir No.2):\u003c\/strong\u003e Divide the hair into sections and distribute the Elixir across lengths and ends. Massage thoroughly. \u003cstrong\u003eDo not rinse\u003c\/strong\u003e.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePhase 3 - Molecular Integration (Moleculix No.3):\u003c\/strong\u003e Use a non-metallic bowl and a brush. Divide into 2x2 cm sections and apply Moleculix over the Elixir. Perform a massage against the cuticles and leave to process for 10-15 minutes \u003cstrong\u003eunder a heat source\u003c\/strong\u003e. Rinse thoroughly.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePhase 4 - Sealing (Mask No.4):\u003c\/strong\u003e Apply the mask to the entire length. Leave on for \u003cstrong\u003eno less than 5 minutes\u003c\/strong\u003e to stabilize the pH and seal the cuticles. Comb and rinse thoroughly before styling.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003cstrong\u003ePRO Tip:\u003c\/strong\u003e \"For an immediate mirror effect on extremely frizzy or treated hair, use a very small amount of Mask No.4 as a leave-in on wet hair before drying. Silkiness will be instantaneous and persistent.\" - Concetta Buzzone, Master Colorist\u003c\/p\u003e\n\n\u003ch3\u003eHome-Care Maintenance Protocol\u003c\/h3\u003e\n\u003cp\u003eRoutine to recommend for home maintenance (up to 2 times a week):\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003eShampoo No.1:\u003c\/strong\u003e Quick wash and rinse.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eElixir No.2:\u003c\/strong\u003e Apply and massage. Leave on for 7 minutes and rinse.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMoleculix No.3:\u003c\/strong\u003e Apply to the entire hair shaft, massage until total absorption and rinse.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMask No.4:\u003c\/strong\u003e Apply for at least 5 minutes to seal the treatment. Rinse well.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eTechnical FAQs\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs Mask No.4 suitable for all hair types?\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eYes, its formula is balanced for fine, medium, and thick hair. Thanks to its ability to reduce drying times and detangle instantly, it is particularly indicated for wavy, frizzy, or chemically treated hair that needs control without losing volume.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003chr\u003e\n\u003cp\u003e\u003csmall\u003e\u003cstrong\u003eFULL INCI REVITALIZE MASK NO.4:\u003c\/strong\u003e Aqua, Myristyl Alcohol, Cetrimonium Chloride, Cyclopentasiloxane, Dimethiconol, Helianthus Annuus Seed Oil, Juglans regia Shell Extract, Cetearyl Alcohol, PEG-5 Cocomonium Methosulfate, Urea, Hydrolyzed Keratin, Ethoxydiglycol, Sodium Glutamate, Alcohol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Sodium Cocoyl Glutamate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Xanthan Gum, Hydrolyzed Silk, Niacinamide, Dimethicone, Phenoxyethanol, Ethylhexylglycerin, Parfum.\u003c\/small\u003e\u003c\/p\u003e","brand":"CODE ZERO","offers":[{"title":"1000ml","offer_id":57464028103037,"sku":"CZPVR01040","price":77.8,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/5326\/7850\/files\/Pure-Verve_NO4_Revitalize-Mask_02.webp?v=1772617847"},{"product_id":"pure-verve-molecular-kit","title":"Pure Verve Molecular Kit","description":"\u003cp\u003e\u003cem\u003eImplement the ultimate molecular architecture in your salon: an integrated 4-phase kit with sequential pH, designed to regenerate disulfide bonds and reintegrate lost protein matter. The fundamental asset of the cliCHair Method to transform every reconstruction service into a high-profitability High-Touch experience.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch2\u003ePure Verve Molecular Kit\u003c\/h2\u003e\n\n\u003cp\u003eFor the Hairdresser Entrepreneur, technical consistency is the fundamental prerequisite for operational efficiency. Pure Verve Molecular Kit is not just a bundle, but a scientific workflow that eliminates guesswork from the reconstruction service. Through the coordinated use of Shampoo No.1, Elixir No.2, Moleculix No.3, and Mask No.4, the professional acts with millimetric precision on the hair fiber. This system guarantees optimized application times and superior result stability: a correctly reconstructed fiber drastically reduces drying times, allowing for faster station turnover and an increased margin on every single client.\u003c\/p\u003e\n\n\u003csection style=\"background-color: #f9f9f9; padding: 15px; border-radius: 5px;\"\u003e\n    \u003ch3\u003eMaintenance Consultancy Guide\u003c\/h3\u003e\n    \u003cp\u003eSelling the Pure Verve Molecular Kit is the key strategy to protect the client's investment and guarantee the duration of the service performed in the salon. Educate the client by explaining that the effectiveness of molecular reconstruction depends on the technological continuity guaranteed at home: using generic mass-market products means interrupting the bond-repair process just triggered. Motivating the purchase of the full kit elevates your technical authority, transforming a care sale into an indispensable professional prescription for the health of the hair shaft.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003ch3\u003eBiochemical Analysis of Actives\u003c\/h3\u003e\n\u003cp\u003eThe Pure Verve system operates through an osmotic synergy of high-concentration bio-active ingredients. The Hyaluronic Acid and Wheat Proteins in Elixir No.2 and Moleculix No.3 saturate the cortex thanks to their bipositive polarization. The complex of keratin amino acids and fortifying minerals acts as regenerating matter that, under controlled thermal action, welds itself to the damaged chains. Finally, the Silk Proteins and Vitamin PP in Mask No.4 stabilize the acidic pH (4.5 \/ 5.0), concluding the cuticle sealing for a mirrored light refraction.\u003c\/p\u003e\n\n\u003ch3\u003ecliCHair High-Touch Professional Protocol\u003c\/h3\u003e\n\u003cp\u003eStrictly follow the official protocol to guarantee 100% molecular efficacy:\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePhase 1 - Purification (Shampoo No.1):\u003c\/strong\u003e Cleanse for 2 minutes to remove metals and chlorine. Rinse and towel dry thoroughly.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePhase 2 - Priming (Elixir No.2):\u003c\/strong\u003e Divide the hair into sections and distribute evenly across lengths and ends. Massage to promote penetration. \u003cstrong\u003eDo not rinse\u003c\/strong\u003e.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePhase 3 - Thermal Reconstruction (Moleculix No.3):\u003c\/strong\u003e Use a non-metallic bowl and a brush. Apply in 2x2 cm sections over the Elixir. Perform a massage against the cuticles. Leave to process for 10-15 minutes \u003cstrong\u003eunder a heat source\u003c\/strong\u003e. Rinse thoroughly.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePhase 4 - Sealing (Mask No.4):\u003c\/strong\u003e Apply for no less than 5 minutes to stabilize the pH and seal the nutrients. Comb and rinse thoroughly.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003cstrong\u003ePRO Tip:\u003c\/strong\u003e \"The division into millimetric sections and the use of the heat source in Phase 3 transform the processing time into a true capillary engineering intervention, guaranteeing permanent structural results.\" - Carlo Histo, Scientific Director\u003c\/p\u003e\n\n\u003ch3\u003eHome-Care Maintenance Protocol\u003c\/h3\u003e\n\u003cp\u003eHome routine designed to be repeated up to twice a week:\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003eShampoo No.1:\u003c\/strong\u003e Thorough wash and immediate rinse without processing time.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eElixir No.2:\u003c\/strong\u003e Apply to lengths, massage, and leave for about 7 minutes. Rinse.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMoleculix No.3:\u003c\/strong\u003e Apply while massaging until a feeling of total softness and elasticity is perceived. Rinse.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMask No.4:\u003c\/strong\u003e Apply for at least 5 minutes and rinse. Alternatively, use as a leave-in in a minimal amount without rinsing.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eTechnical FAQs on the System\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs it possible to omit the heat source in the professional service?\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eNo, heat is fundamental in Step 3 to allow for the controlled expansion of the cuticles and the fixing of amino acids and hyaluronic acid within the cortex.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003chr\u003e\n\u003cp\u003e\u003csmall\u003e\u003cstrong\u003eFULL INCI [no.1] REVITALIZE SHAMPOO:\u003c\/strong\u003e Aqua, Lauryl Glucoside, Cocamidopropyl Betaine, Castanea Sativa active water, PEG-5 Cocomonium Methosulfate, Sodium Glutamate, Hydrolyzed Keratin, Laurdimonium Hydroxypropyl, Sodium Cocoyl Glutamate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Citric acid, Dimethicone, PEG\/PPG-20\/6 Dimethicone, Citric acid, Sodium benzoate, Potassium sorbate, Parfum.\u003c\/small\u003e\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003e\u003cstrong\u003eFULL INCI [no.2] REVITALIZE ELIXIR:\u003c\/strong\u003e Aqua\/Water, Propylene Glycol, PEG-5 Cocomonium Methosulfate, Urea, Hydrolyzed Keratin, Ethoxydiglycol, Sodium Glutamate, Alcohol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Sodium Cocoyl Glutamate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, PEG-40 Hydrogenated Castor Oil, Polyquaternium-11, PEG\/PPG-20\/6 Dimethicone, Hydrolyzed Wheat Protein, Triticum Vulgare Germ Oil, Aloe Barbadensis Leaf Juice Powder, Sodium Hyaluronate, Phenoxyethanol, Ethylhexylglycerin, Tetrasodium Glutamate Diacetate, Parfum (Fragrance).\u003c\/small\u003e\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003e\u003cstrong\u003eFULL INCI [no.3] REVITALIZE MOLECULIX:\u003c\/strong\u003e Aqua\/Water, Glycerin, Cyclopentasiloxane, Dimethiconol, Cetrimonium Chloride, Glutamine, Proline, Methionin, Alanine, Panthenol, Calcium Pantothenate, Niacinamide, Tocopheryl Acetate, Pyridoxine HCl, Tiamine HCl, Glucose, Sorbitol, Sodium PCA, Sodium Glutamate, Urea, Glycine, Lactic Acid, Hydrolyzed Wheat Protein, Panthenol, PEG\/PPG-20\/6 Dimethicone, Guar Hydroxypropyltrimonium Chloride, Ppg-1 Trideceth-6, Polyquaternium-37, Sodium Hyaluronate, Phenoxyethanol, Ethylhexylglycerin, Tetrasodium Glutamate Diacetate, Parfum (Fragrance).\u003c\/small\u003e\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003e\u003cstrong\u003eFULL INCI [no.4] REVITALIZE MASK:\u003c\/strong\u003e Aqua, Myristyl Alcohol, Cetrimonium Chloride, Cyclopentasiloxane, Dimethiconol, Helianthus Annuus Seed Oil, Juglans regia Shell Extract, Cetearyl Alcohol, PEG-5 Cocomonium Methosulfate, Urea, Hydrolyzed Keratin, Ethoxydiglycol, Sodium Glutamate, Alcohol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Sodium Cocoyl Glutamate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Xanthan Gum, Hydrolyzed Silk, Niacinamide, Dimethicone, Phenoxyethanol, Ethylhexylglycerin, Parfum.\u003c\/small\u003e\u003c\/p\u003e","brand":"CODE ZERO","offers":[{"title":"Default Title","offer_id":57893766070653,"sku":null,"price":323.2,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/5326\/7850\/files\/clichair-bundle-PureVerveMolecularKit_02.png?v=1774997890"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/5326\/7850\/collections\/abstract_0029.png?v=1772787578","url":"https:\/\/clichair.ch\/collections\/pure-verve-molecular-bond-repair.oembed","provider":"cliCHair.ch","version":"1.0","type":"link"}