{"title":"Trending","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eDiscover \u003cem\u003eTrending Products\u003c\/em\u003e\u003c\/strong\u003e, the most-loved collection by cliCHair customers! A handpicked selection of \u003cstrong\u003etop-performing best-sellers\u003c\/strong\u003e, renowned for their premium quality and guaranteed results. From styling tools to hair care treatments, every product represents the pinnacle of professional excellence. \u003cstrong\u003eTrust the recommendations of those who’ve tried them and unlock the secret to flawless hair!\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"salt-sand","title":"Salt and Sand","description":"\u003cp\u003e\u003cem\u003eGive your hair a natural and captivating look, as if you’ve just returned from a day at the beach. Thanks to natural sea salt and its formula free from parabens, silicones, and artificial colorants, Salt \u0026amp; Sand Beach Spray is the secret to perfect, voluminous waves without drying or weighing down your hair.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy choose this product:\u003c\/strong\u003e If you’re looking for a year-round “beach effect” look, with slightly wavy and voluminous hair, Salt \u0026amp; Sand Beach Spray is the ideal solution. Unlike many salt sprays that can dry out the hair, this product enriched with vitamin E nourishes and protects, ensuring a natural and radiant finish without compromising the health of your strands.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnical features:\u003c\/strong\u003e Salt \u0026amp; Sand Beach Spray is formulated with carefully selected ingredients, including natural sea salt, vitamin E, and panthenol, which work together to provide texture and nourishment. 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Each product is formulated to combat dryness, \u003cem\u003epreserve color brilliance\u003c\/em\u003e, and \u003cem\u003ekeep hair soft and manageable\u003c\/em\u003e. The \u003cstrong\u003econvenient thermal pouch\u003c\/strong\u003e allows you to always have everything you need for hair care at hand, making it perfect for \u003cstrong\u003etravel\u003c\/strong\u003e or \u003cstrong\u003eoutdoor activities\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnical characteristics:\u003c\/strong\u003e The kit includes \u003cstrong\u003eRiviera Breeze My Joy After Sun Shampoo (150 ml)\u003c\/strong\u003e, a \u003cem\u003enourishing post-sun shampoo\u003c\/em\u003e enriched with \u003cstrong\u003eVital Oil\u003c\/strong\u003e, a blend of \u003cstrong\u003eBaobab oil\u003c\/strong\u003e, \u003cstrong\u003eArgan oil\u003c\/strong\u003e, and \u003cstrong\u003eShea Butter\u003c\/strong\u003e, with \u003cem\u003eantioxidant and nourishing properties\u003c\/em\u003e combined with \u003cstrong\u003eColor Guard\u003c\/strong\u003e to \u003cem\u003eprotect and prolong color vibrancy\u003c\/em\u003e. \u003cstrong\u003eRiviera Breeze My Joy After Sun Leave-in Treatment (150 ml)\u003c\/strong\u003e, a leave-in treatment enriched with \u003cstrong\u003egrape seed oil\u003c\/strong\u003e, a powerful \u003cem\u003enatural antioxidant\u003c\/em\u003e that helps prevent damage from \u003cstrong\u003eUV rays\u003c\/strong\u003e and \u003cstrong\u003eenvironmental stress\u003c\/strong\u003e. \u003cstrong\u003eRiviera Breeze Shine Sun Care Dry Oil (100 ml)\u003c\/strong\u003e, a protective dry oil with \u003cstrong\u003eEthylhexyl Methoxycinnamate\u003c\/strong\u003e, a \u003cem\u003eUV filter\u003c\/em\u003e that protects hair from harmful sun exposure, and \u003cstrong\u003eArgan oil\u003c\/strong\u003e to provide \u003cem\u003esoftness and shine without weighing hair down\u003c\/em\u003e. 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The \u003cstrong\u003ethermal pouch\u003c\/strong\u003e makes this kit extremely practical and versatile, ideal for \u003cstrong\u003ewater sports\u003c\/strong\u003e or \u003cstrong\u003eoutdoor activities\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eApplication Protocol:\u003c\/strong\u003e \u003cem\u003eShampoo\u003c\/em\u003e: Apply to wet hair, massage gently, and rinse thoroughly. Repeat if necessary. \u003cem\u003eLeave-in Treatment\u003c\/em\u003e: After shampooing, towel-dry the hair and apply the treatment to lengths and ends. Do not rinse. \u003cem\u003eDry Oil\u003c\/em\u003e: Spray a small amount of dry oil onto your hands and evenly distribute on the hair, avoiding the roots. It can be used on both damp and dry hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUsage Tips:\u003c\/strong\u003e For optimal results, use the kit \u003cem\u003eafter each swimming session or sun exposure\u003c\/em\u003e. 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Choose cliCHair and trust the original for truly professional and safe results.\u003c\/p\u003e","brand":"cliCHair","offers":[{"title":"Default Title","offer_id":44142131609822,"sku":"CHFLX01010","price":24.8,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/5326\/7850\/files\/600x600_ch_flexion-L_01.png?v=1764838090"},{"product_id":"reconstructive-fluid","title":"Reconstructive Fluid","description":"\u003cp\u003eThe \u003cstrong\u003eReconstructive Fluid 100ml\u003c\/strong\u003e represents the ultimate molecular sealant of the Edelstein range, designed to act as the indispensable final touch in both professional and home-care rituals. This leave-in keratin fluid is the advanced bio-chemical solution for repairing hair severely damaged by chemical treatments, heat, or environmental stress, acting directly on the fiber to restore its original strength and seal the cuticles in a shell of multidimensional shine.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Choose This Product\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eShock Repair:\u003c\/strong\u003e Ideal for depleted and fragile hair requiring immediate and visible structural intervention.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eActive and Thermal Protection:\u003c\/strong\u003e Creates a lightweight shield that protects the fiber from the heat of styling tools and external aggressions.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eMolecular Lightness:\u003c\/strong\u003e Its balanced formulation does not weigh down the hair shaft, ensuring elite silkiness and softness.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eVersatility of Use:\u003c\/strong\u003e Extremely effective both as a standalone treatment and as the final step of the complete reconstruction protocol.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTechnical Features \u0026amp; Molecular Analysis\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Keratin:\u003c\/strong\u003e Penetrates deeply into fiber gaps, rebuilding compromised areas and smoothing the external structure.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Hyaluronate (Hyaluronic Acid):\u003c\/strong\u003e Ensures intense and lasting hydration, maintaining the elasticity and flexibility of the shaft.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol and Glycerin:\u003c\/strong\u003e Act in synergy to provide extreme softness and superior natural shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Conditioning Agents:\u003c\/strong\u003e Instantly improve combability and reduce frizz, facilitating daily styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eStructural Benefits\u003c\/h3\u003e\n\u003cp\u003eThe constant integration of the Reconstructive Fluid ensures a total recovery of natural elasticity and shine. The hair fiber gains superior resistance against mechanical and thermal damage, maintaining total frizz control for a visibly healthier, more disciplined, and invigorated mane.\u003c\/p\u003e\n\n\u003ch3\u003eApplication Protocol (cliCHair Method)\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePreparation:\u003c\/strong\u003e After washing with the shampoo and applying the mask, distribute a small amount of fluid evenly over the most damaged areas.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMolecular Activation:\u003c\/strong\u003e Leave the product for approximately 5 minutes to allow the active ingredients to penetrate deeply and stabilize on the fiber.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyling:\u003c\/strong\u003e Proceed with drying and your desired style without rinsing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Yield Synergy:\u003c\/strong\u003e For an excellent result, use the fluid as the final Step after the Reconstructive Shampoo 250ml and the Reconstructive Mask 175ml.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eDirector Advice \u0026amp; Professional Tips\u003c\/h3\u003e\n\u003cp\u003eCarlo Histo recommends: \"The Reconstructive Fluid is the seal of guarantee for hair health. For salon professionals, it is the final touch that enhances the technical service; for the home client, it is the daily ally against breakage. Avoid direct application on the scalp to preserve root volume and, in the case of particularly stressed hair, use it after every wash until full fiber regeneration.\"\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eINCI Analysis: Aqua (Water), Cyclopentasiloxane, Alcohol Denat., Dimethiconol, Polyquaternium-37, Propylene Glycol Dicaprylate\/Dicaprate, PPG-1 Trideceth-6, Hydroxypropyl Guar, Hydrolyzed Keratin, Sodium Hyaluronate, Glycerin, Panthenol, Phenyl Trimethicone, Ethylhexyl Methoxycinnamate, Citric Acid, Hexyl Cinnamal, Limonene, Linalool, Benzyl Salicylate, Parfum (Fragrance), Phenoxyethanol.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e\u003cstrong\u003eCost-per-application:\u003c\/strong\u003e Thanks to the cliCHair Pure Digital model, this 100ml fluid offers professional technology with an optimized operational cost. \u003c\/p\u003e","brand":"EDELSTEIN","offers":[{"title":"100ml","offer_id":44217594609886,"sku":"ESKRH01030","price":22.8,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/5326\/7850\/files\/edelstein-keratin_structure-Reconstructive_Fluid-01.png?v=1764838089"},{"product_id":"xflex-loud-matte-paste","title":"Xflex Loud Matte Paste","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/jFki-4fD-WI?si=kZYT8KlZeKc8T9nO\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cem\u003eFor those who desire a bold and defined style without compromising on a natural and well-groomed look, Xflex Loud Matte Paste is the ideal solution. With its matte finish and strong hold, it allows you to create and reshape your style throughout the day, keeping hair soft to the touch without leaving visible residue.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWhy choose this product:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e Xflex Loud Matte Paste is designed for those seeking a versatile, high-quality product that meets every styling need. Ideal for short or medium-length hair, this matte paste is perfect for anyone looking for a sculpted and defined look with a natural finish. Its innovative formulation offers maximum control without weighing down the hair, making it an essential choice for those who always want to look impeccable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTechnical features:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e Xflex Loud Matte Paste combines a creamy, easy-to-work texture with high-quality ingredients such as beeswax, lanolin, and glycerin, which ensure constant hydration and long-lasting hold. Thanks to the presence of VP\/VA Copolymer, the product forms a flexible film that holds the style without stiffening the hair, allowing it to be reshaped multiple times throughout the day. The formula is enriched with dimethicone, which adds softness and protects the hair from external agents.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e With Xflex Loud Matte Paste, achieving the perfect look becomes a breeze. Its strong hold ensures that the hairstyle remains unchanged throughout the day, while the matte finish gives a natural and modern appearance. Due to its creamy consistency, it spreads easily without leaving residue, avoiding unwanted shine. Additionally, the presence of emollient ingredients keeps hair soft and hydrated, preventing dryness and stiffness typical of many similar products.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eApplication protocol:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e To achieve the best results, take a small amount of Xflex Loud Matte Paste with your fingers and warm it between your palms. Apply it to dry or slightly damp hair, distributing the product evenly from roots to ends. Style the hair as desired, working strand by strand for a more sculpted effect. If necessary, add a small amount of product to refine the details.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eUsage tips:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e For a natural and well-defined look, use a minimal amount of product and add more only if needed. You can combine Xflex Loud Matte Paste with a light fixing spray for greater hold in humid conditions. Avoid applying too much product at once to prevent weighing down the hair. It is also ideal for quick touch-ups during the day: simply reshape the hair with your hands without adding more product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e Aqua (Water), Ceteareth-25, PEG-7 Glyceryl Cocoate, Cera Alba (Beeswax), Paraffinum Liquidum, Petrolatum, Lanolin, Glycerin, VP\/VA Copolymer, Ceteareth-20, Cetearyl Alcohol, Propylene Glycol, Parfum (Fragrance), Dimethicone, Phenoxyethanol, Ethylhexylglycerin, Sodium Benzoate, Potassium Sorbate, Linalool, Limonene.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"EDELSTEIN","offers":[{"title":"100ml","offer_id":44436935508190,"sku":"ESXFL01160","price":14.8,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/5326\/7850\/files\/edelstein-Xflex_Loud_Matte_Paste-01.png?v=1764838029"},{"product_id":"xflex-spider-hair-wax","title":"Xflex Spider Hair Wax","description":"\u003cp\u003e\u003cspan\u003e\u003cem\u003eAre you looking for a styling wax that lets you create extreme and sculpted looks without sacrificing flexibility? XFlex Spider Hair Wax is the perfect solution for achieving flawless, long-lasting styling, thanks to its unique fibrous texture and extra strong hold that ensures a well-defined look all day long.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWhy choose this product\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e XFlex Spider Hair Wax is designed for those seeking versatile and creative styling. Thanks to its innovative formula, this wax allows you to shape your hair with ease, without leaving any visible residue. \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eIdeal for both messy, tousled looks and well-defined, precise hairstyles\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e, it perfectly meets the needs of professional hairdressers and individuals seeking salon-quality styling at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTechnical features\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e XFlex Spider Hair Wax stands out for its \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003elightweight fibrous texture\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e, enriched with high-quality ingredients such as \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003enatural beeswax\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e and advanced copolymers that ensure uniform application and extra strong hold. Suitable for all hair types, it provides a \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003esemi-gloss finish\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e for a consistently polished, modern look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e With XFlex Spider Hair Wax, creating unique hairstyles becomes simple and quick. Its formula ensures total control over styling, allowing you to achieve \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003ehighly defined or more natural looks\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e depending on your preference. Thanks to its high malleability, hair remains \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eflexible and easy to restyle throughout the day\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e, without losing its hold. Additionally, the fibrous texture prevents stickiness, leaving hair \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003esoft to the touch\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eApplication protocol\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e Take a small amount of XFlex Spider Hair Wax and spread it between your hands to activate the fibers. Apply the product to dry hair, working it from roots to ends to achieve the desired effect. Shape your hair with your fingers or a comb to create your preferred style. For a more pronounced effect, apply a larger amount of product, ensuring even distribution.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eUsage tips\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e For optimal results, use XFlex Spider Hair Wax on completely dry hair. If you want a more natural and less defined look, apply a small amount of product and gently work the hair. You can combine it with a fixing spray to further increase hold, especially on fine or hard-to-manage hair. \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eAvoid applying too much product at once\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e: it’s better to add gradually to achieve the desired level of definition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e Aqua (Water), Cera Alba (Beeswax), PEG-40 Hydrogenated Castor Oil, VP\/VA Copolymer, Petrolatum, Paraffinum Liquidum (Mineral Oil), PVP, Glycerin, Ceteareth-25, Phenoxyethanol, Parfum (Fragrance), Ethylhexylglycerin, Citronellol, Limonene, Linalool, Hexyl Cinnamal.\u003c\/span\u003e\u003c\/p\u003e","brand":"EDELSTEIN","offers":[{"title":"100ml","offer_id":44437329576158,"sku":"ESXFL01170","price":14.8,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/5326\/7850\/files\/edelstein-Xflex_Spider_Hair_Wax-01.png?v=1764838031"},{"product_id":"xflex-shape-oil","title":"Xflex Shape Oil","description":"\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/zkjtaUIkaLA?si=SpOmBU0lTCdLrZPy\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cem\u003eGive your hair elastic definition and extreme protection with \u003c\/em\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003e\u003cem\u003eShape Oil Elastic Fluid\u003c\/em\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e\u003cem\u003e. This shaping fluid not only helps create the perfect style without weighing the hair down but also protects it from UV rays and atmospheric agents, leaving it soft and elastic.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWhy choose this product:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eShape Oil\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e is the ideal ally for those who want to define and style their hair naturally and without stiffness. Thanks to its \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003elight formula\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e, it protects hair from sun exposure and humidity, preventing frizz and providing a \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003enatural shine\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e. It is perfect both for those seeking a soft, natural hold and for those who want to maintain healthy hair during daily styling.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTechnical features:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e Shape Oil Elastic Fluid stands out for its specific ingredients, such as \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003ePEG-40 Hydrogenated Castor Oil\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e, which hydrates and protects, and \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eDendrobium Nobile Extract\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e, known for its nourishing properties. It also contains \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003ePanthenol\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e, which strengthens and hydrates the hair fiber, and \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eEthylhexyl Methoxycinnamate\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e, a sunscreen that shields against UV damage. Its lightweight texture makes it perfect for daily use and suitable for all hair types.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e Thanks to its \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eadvanced formulation\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e, Shape Oil provides shaping definition without compromising the hair’s lightness. The integrated \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eUV protection\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e helps prevent sun damage, while the \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003emoisturizing and conditioning agents\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e improve elasticity and softness, leaving hair visibly healthy and well-groomed. Its lightweight texture does not weigh down the hair and ensures a long-lasting feeling of freshness and cleanliness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eApplication Protocol:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e Pour a small amount of \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eShape Oil\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e onto the palm of your hand, then rub your hands together to slightly warm the product. Gently apply it to the hair, evenly distributing it from roots to ends. \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eStyle as desired\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e and proceed with blow-drying for a more defined style, or let it air dry for a softer, natural effect. On dry hair, it can be used to touch up the style and enhance definition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eUsage Tips:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e For better definition, use \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eXFlex Wax\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e in addition to Shape Oil. Apply the wax after shaping your hair with the oil to enhance the style. Avoid applying too much to maintain a natural and lightweight look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e Aqua (Water), Alcohol Denat., Propylene Glycol, Glycerin, Polyquaternium-28, Polyquaternium-4, Hydroxyethylcellulose, PEG-7 Glyceryl Cocoate, PEG-40 Hydrogenated Castor Oil, Ethylhexyl Methoxycinnamate, Parfum (Fragrance), Panthenol, Citric Acid, Dendrobium Nobile Extract, Sodium Benzoate, Potassium Sorbate, Citral, Citronellol, Geraniol, Hexyl Cinnamal, Limonene, Linalool, Phenoxyethanol, Ethylhexylglycerin.\u003c\/span\u003e\u003c\/p\u003e","brand":"EDELSTEIN","offers":[{"title":"250ml","offer_id":44437359755486,"sku":"ESXFL01200","price":13.8,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/5326\/7850\/files\/edelstein-Xflex_Shape_Oil-01.png?v=1764838029"},{"product_id":"xflex-freaky-brink-sea-salt","title":"Xflex Freaky Briny Sea Salt","description":"\u003cp\u003e\u003cem\u003eRecreate a natural beach effect at home with XFLEX Freaky Briny Sea Salt spray. Thanks to a balanced formula enriched with \u003cstrong\u003ecoconut oil\u003c\/strong\u003e and \u003cstrong\u003esea oak extract\u003c\/strong\u003e, it provides a light hold and matte finish, giving your hair \u003cstrong\u003evolume and definition without drying it out\u003c\/strong\u003e.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy choose this product:\u003c\/strong\u003e XFLEX Freaky Briny Sea Salt is the perfect choice for those looking to achieve soft, natural waves with a \u003cstrong\u003etousled and lived-in look\u003c\/strong\u003e. Ideal for \u003cstrong\u003ethin or flat hair\u003c\/strong\u003e, this spray offers flexible, lightweight hold and simplifies everyday styling. Additionally, the presence of \u003cstrong\u003ecoconut oil\u003c\/strong\u003e and \u003cstrong\u003esea oak extract\u003c\/strong\u003e helps retain moisture, preventing frizz and leaving hair soft to the touch.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnical features:\u003c\/strong\u003e The formulation of XFLEX Freaky Briny Sea Salt combines \u003cstrong\u003enatural ingredients\u003c\/strong\u003e and \u003cstrong\u003eadvanced technologies\u003c\/strong\u003e to deliver professional results. \u003cstrong\u003eCoconut oil\u003c\/strong\u003e nourishes and protects the hair, while \u003cstrong\u003esea oak extract\u003c\/strong\u003e, rich in minerals, provides vitality and structure. Supporting these natural ingredients, the product includes \u003cstrong\u003ePolyquaternium-6\u003c\/strong\u003e, which improves manageability and reduces static, and \u003cstrong\u003ePEG-12 Dimethicone\u003c\/strong\u003e, which helps maintain shine without weighing the hair down. \u003cstrong\u003eTetrasodium EDTA\u003c\/strong\u003e ensures formula stability, guaranteeing optimal preservation over time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e With XFLEX Freaky Briny Sea Salt, you can instantly achieve a \u003cstrong\u003etexturizing effect\u003c\/strong\u003e that transforms even the finest hair into \u003cstrong\u003evoluminous, dynamic locks\u003c\/strong\u003e. 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A lightweight yet deeply nourishing treatment that transforms dry, dull, or damaged hair from the very first application.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy choose this product:\u003c\/strong\u003e If your hair feels dry, weak, brittle, or has lost its natural shine due to styling tools or external stress, Argan Native Fluid is your go-to solution. It restores elasticity, softness, and manageability without leaving any greasy residue. Ideal for anyone looking for immediate visible results and a natural, silky finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnical features:\u003c\/strong\u003e Its formula features \u003cstrong\u003eKeratin Amino Acids\u003c\/strong\u003e, which penetrate deep into the hair structure to repair and strengthen from within. 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Its lightweight texture makes it suitable even for fine hair, while the elegant scent leaves a fresh and pleasant finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eApplication protocol:\u003c\/strong\u003e After shampooing, gently towel-dry the hair. Pour a few drops of serum into the palm of your hand and distribute evenly over lengths and ends, avoiding the roots. Blow-dry and style as desired. On dry hair, apply a small amount to the ends to maintain smoothness and add protection. \u003cem\u003eDo not rinse.\u003c\/em\u003e Suitable for daily use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUsage tips:\u003c\/strong\u003e Perfect as a finishing product after straightening, coloring, or keratin treatments. Also effective as a shine-booster between washes. Use it with moisturizing shampoos or masks for a complete care routine. Avoid overuse: a few drops are enough. During summer, apply before sun or salt exposure for added protection.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients: \u003c\/strong\u003e\u003cem\u003eCyclopentasiloxane, Dimethiconol, Keratin Amino Acids, Argania Spinosa Kernel Oil, Linum Usitatissimum (Linseed) Seed Oil, CI 26100 (Red 17), CI 47000 (Yellow 11), Coumarin, Parfum (Fragrance).\u003c\/em\u003e\u003c\/p\u003e","brand":"EDELSTEIN","offers":[{"title":"75ml","offer_id":56203236475261,"sku":"ESNAT01010","price":24.8,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/5326\/7850\/files\/edelstein-Argan_Native_Fluid-01.png?v=1764837610"},{"product_id":"dry-ease-dry-shampoo-powder","title":"Dry Ease – Dry Shampoo Powder","description":"\u003cp\u003e\u003cem\u003eThe professional answer for a dynamic lifestyle: fresh, clean, and volumized hair in just 120 seconds, without the use of water. An invisible mineral powder that instantly absorbs impurities ideal to always keep in your bag.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2\u003eDry Ease - Powdered Dry Shampoo\u003c\/h2\u003e\n\u003cp\u003eFor the Hairdresser Entrepreneur, Dry Ease represents a strategic retail asset that addresses one of the market's most pressing needs: saving time without sacrificing aesthetic perfection. This product is not just a dry shampoo; it is an optimizer of the cliCHair Method applied to the client's daily life. Offering Dry Ease in the salon means providing a concrete solution for those who spend all day out for work, travel, or sports, boosting retail area profitability through a high-turnover product with high perceived value.\u003c\/p\u003e\n\u003csection style=\"background-color: #f9f9f9; padding: 15px; border-radius: 5px;\"\u003e\n\u003ch3\u003eMaintenance Consultancy Guide\u003c\/h3\u003e\n\u003cp\u003eSelling Dry Ease is about solving your clients' pain points. Explain to your clients that this is an essential tool for managing last-minute appointments or refreshing their style after the gym when there is no time for a traditional wash. Unlike mass-market aerosol versions that often weigh hair down or leave white residue, Code Zero’s powder technology is formulated to be completely invisible while respecting the hair's natural shine, extending the life of the professional blowout achieved in the salon.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003ch3\u003eBiochemical Analysis of Actives\u003c\/h3\u003e\n\u003cp\u003eThe Dry Ease formula harnesses the synergy of plant starches and minerals for gentle mechanical cleansing. \u003cstrong\u003eOryza Sativa (Rice) Starch\u003c\/strong\u003e and \u003cstrong\u003eZea Mays (Corn) Starch\u003c\/strong\u003e act as natural micro-sponges that trap excess sebum. The addition of \u003cstrong\u003eZeolite\u003c\/strong\u003e and \u003cstrong\u003eKaolin\u003c\/strong\u003e (White Clay) ensures purifying and mattifying action, while \u003cstrong\u003ePumice\u003c\/strong\u003e (micronized pumice stone) helps physically remove impurities during brushing. \u003cstrong\u003eHydrolyzed Wheat Protein\u003c\/strong\u003e protects the hair fiber, preventing the dryness typical of low-cost dry shampoos.\u003c\/p\u003e\n\u003ch3\u003eOn-the-Go Application Protocol\u003c\/h3\u003e\n\u003cp\u003eTeach your clients these 5 essential steps for salon-quality results, anywhere:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eVaporization:\u003c\/strong\u003e Spray the powder directly onto the roots, where oiliness is most visible.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMassage:\u003c\/strong\u003e Distribute the product with your fingertips, massaging the scalp and roots to promote absorption.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrategic Processing:\u003c\/strong\u003e Leave on for 2 minutes: this interval is crucial for the powders to saturate the sebum.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrushing:\u003c\/strong\u003e Brush thoroughly to eliminate all traces of powder and impurities.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyling:\u003c\/strong\u003e Proceed with the final touch-up for the desired look.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePRO Tip:\u003c\/strong\u003e \"Dry Ease is also extraordinary as a texturizer: apply it to clean hair to gain immediate volume at the roots and the perfect structure for updos and hairstyles.\" - Carlo Histo\u003c\/p\u003e\n\u003ch3\u003eTechnical FAQs\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCan it be taken on a plane?\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eDefinitely. The compact 15g format and the absence of propellant gases make it compliant with carry-on baggage regulations.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it leave stains on dark clothes?\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eNo, the powder is formulated to leave no visible residue once brushed out correctly.\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003csmall\u003e\u003cstrong\u003eFULL INCI:\u003c\/strong\u003e ORYZA SATIVA (RICE) STARCH, ZEA MAYS (CORN) STARCH, TAPIOCA STARCH, ZEOLITE, HYDROLYZED WHEAT PROTEIN, PUMICE, KAOLIN.\u003cbr\u003e\u003cstrong\u003eTechnical Data:\u003c\/strong\u003e Batch 7366502 - EAN 5414825005648 - PAO 12M.\u003cbr\u003e\u003cstrong\u003eDisposal:\u003c\/strong\u003e CAP (7 OTHER - Plastic), SPRAYER (PP 5 - Plastic), BOTTLE (PET 1 - Plastic).\u003c\/small\u003e\u003c\/p\u003e","brand":"CODE ZERO","offers":[{"title":"15gr","offer_id":57464339497341,"sku":"CZBAC01240","price":19.8,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/5326\/7850\/files\/DryEase_04.webp?v=1772641504"},{"product_id":"reconstructive-ritual-inside","title":"Reconstructive Ritual Inside","description":"\u003cp\u003eThe \u003cstrong\u003eReconstructive Ritual Inside\u003c\/strong\u003e is the biochemical cornerstone of the cliCHair home maintenance line, an integrated system engineered to restore the structural integrity of depleted hair. Through sequential pH-balanced steps, the ritual executes a \"controlled opening\" of the cuticles to saturate the fiber with biomimetic protein complexes, subsequently sealing them for deep and long-lasting molecular regeneration.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Choose This Product\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003cspan\u003e\u003cstrong\u003eStructural Damage Resolution:\u003c\/strong\u003e Ideal for hollowed, fragile hair or hair compromised by bleaching and frequent chemical treatments.\u003c\/span\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cspan\u003e\u003cstrong\u003eVersatile Use Cases:\u003c\/strong\u003e Perfect for those who regularly use heat tools (straighteners and blow-dryers) or live in high-stress urban environments.\u003c\/span\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cspan\u003e\u003cstrong\u003eImmediate Results:\u003c\/strong\u003e Instantly restores density and structural compactness, eliminating excessive fiber porosity.\u003c\/span\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cspan\u003e\u003cstrong\u003eLongevity Benefit:\u003c\/strong\u003e Preserves color brilliance and cuticle cohesion wash after wash.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTechnical Features \u0026amp; Molecular Analysis\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHydrolyzed Keratin:\u003c\/strong\u003e A biomimetic protein that repairs cortex gaps by replenishing the hair's natural strength.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSodium Hyaluronate (Hyaluronic Acid):\u003c\/strong\u003e Creates a long-term moisture reservoir within the hair shaft, increasing elasticity and volume.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHydrolyzed Wheat Proteins:\u003c\/strong\u003e Form a natural protective shield that smooths the cuticle and enhances radiance.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWeightless Formula:\u003c\/strong\u003e Balanced formulation to ensure maximum lightness and elite softness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eStructural Benefits\u003c\/h3\u003e\n\u003cp\u003eConsistent use of the Reconstructive Ritual Inside guarantees a progressively stronger hair fiber. The structure appears visibly more compact, with a drastic reduction in mechanical breakage and split ends caused by styling. The result is a reinvigorated, disciplined mane with a multidimensional shine that reflects genuine hair health.\u003c\/p\u003e\n\n\u003ch3\u003eApplication Protocol (cliCHair Method)\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTechnical Cleansing:\u003c\/strong\u003e Apply the Reconstructive Shampoo 250ml, massaging for 2-3 minutes to allow the keratin to interact with damaged areas.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProtein Saturation:\u003c\/strong\u003e Towel-dry excess water and apply the Reconstructive Mask 175ml. Distribute evenly using the Flexion Brush and leave in for 5-10 minutes.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFinal Sealing:\u003c\/strong\u003e On damp hair, apply the Reconstructive Fluid 100ml to the lengths. Wait 5 minutes to stabilize the active ingredients and proceed with styling without rinsing.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eDirector Advice \u0026amp; Professional Tips\u003c\/h3\u003e\n\u003cp\u003eAccording to the technical vision of \u003cstrong\u003eConcetta Buzzone\u003c\/strong\u003e and \u003cstrong\u003eCarlo Histo\u003c\/strong\u003e, the ritual's efficacy is enhanced by using the \u003cstrong\u003eFlexion Brush\u003c\/strong\u003e during the leave-in phase: this ensures millimetric distribution of active ingredients without trauma. Carlo Histo advises: \"The Fluid is the final seal; for extremely damaged hair, use it daily on the ends to prevent breakage.\" Every protocol is supervised by \u003cstrong\u003eclichAIr\u003c\/strong\u003e artificial intelligence to ensure constant scientific precision.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003e\u003cstrong\u003eINCI Analysis:\u003c\/strong\u003e Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cetearyl Alcohol, Cetrimonium Chloride, Cyclopentasiloxane, Hydrolyzed Keratin, Sodium Hyaluronate, Hydrolyzed Wheat Protein, Glycerin, Panthenol, Amodimethicone, Trideceth-12, Citric Acid, Parfum (Fragrance).\u003c\/i\u003e\u003c\/p\u003e\n\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eCost-per-application:\u003c\/strong\u003e Thanks to the cliCHair \u003cstrong\u003ePure Digital\u003c\/strong\u003e model, this bundle eliminates middleman costs, offering superior professional technology at a cost-per-application optimized for daily care.\u003c\/p\u003e","brand":"cliCHair","offers":[{"title":"Default Title","offer_id":57999628796285,"sku":null,"price":47.88,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/5326\/7850\/files\/clichair_ReconstructiveRitualInside_01.png?v=1777474623"},{"product_id":"liss-komplex-alkaline-shampoo","title":"Liss Komplex Alkaline Shampoo pH 8.2","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLiss Komplex Alkaline Shampoo\u003c\/strong\u003e is the biochemical pillar for hair fiber preparation within the cliCHair method. Formulated with a \u003cstrong\u003econtrolled alkaline pH of 8.2\u003c\/strong\u003e, it acts as a \"receptivity activator\" designed to lift the cuticular scales and render the hair perfectly permeable to technical active ingredients. It is not merely a cleanser, but an essential precision tool to ensure the trans-cuticular penetration of pigments, keratin, and amino acids.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWhy Choose This Product: Technical Versatility\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eBeyond being the fundamental preparatory step for the \u003cstrong\u003eLiss Komplex\u003c\/strong\u003e professional keratin smoothing line, this shampoo is the beating heart of the \u003cstrong\u003eCuticles Access System Gloss\u003c\/strong\u003e, making it indispensable for:\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eSmoothing and Anti-Frizz Treatments:\u003c\/strong\u003e It opens the cuticles to allow keratin and smoothing agents to penetrate deeply into the cortex, ensuring an impeccable and long-lasting straight effect.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eAdvanced Coloring:\u003c\/strong\u003e It ensures deep and homogeneous pigment deposition, facilitating access even on resistant or low-porosity hair fibers.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eCryotherapy:\u003c\/strong\u003e It prepares the fiber for thermal action, maximizing nutrient absorption before the cold-induced contraction and sealing phase.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eDeep Reconstruction:\u003c\/strong\u003e Ideal as Step 1 for intensive rituals that require the infusion of amino acids or reconstructing agents into the hair’s internal structure.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTechnical Features \u0026amp; Molecular Analysis\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eControlled Alkalinity (pH 8.2):\u003c\/strong\u003e Utilizes targeted swelling of the hair shaft to open cuticles without compromising the structural integrity of the medulla.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eHydrolyzed Keratin:\u003c\/strong\u003e Integrates structural proteins during the cleansing phase, strengthening sulfur bridges during fiber expansion.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eHydrolyzed Silk Protein:\u003c\/strong\u003e Provides elasticity and softness, acting as a protective shield to prevent the fragility typical of sensitized hair after the scales have been opened.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eStructural Benefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eMaximum Absorbency:\u003c\/strong\u003e Drastically increases the fiber's capacity to retain subsequent treatments.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eExtended Performance:\u003c\/strong\u003e Improves color longevity and the duration of smoothing and reconstruction protocols.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eFibrous Uniformity:\u003c\/strong\u003e Reduces irregular porosity, ensuring consistent technical results from roots to ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eApplication Protocol (cliCHair Method)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eCleansing:\u003c\/strong\u003e Apply the shampoo to wet hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eReaction Time:\u003c\/strong\u003e Leave on for \u003cstrong\u003e5-10 minutes\u003c\/strong\u003e. This interval is crucial for the alkaline solution to correctly act on the cuticular structure.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eMechanical Action:\u003c\/strong\u003e Use the \u003cstrong\u003eFlexion Brush (L)\u003c\/strong\u003e to distribute the product and begin gently detangling the fibers without mechanical stress.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eFinalization:\u003c\/strong\u003e Rinse thoroughly and proceed with the chosen technical service (Smoothing, Coloring, or Cryotherapy).\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eMandatory Sealing:\u003c\/strong\u003e Upon completion of the technical service, always apply the \u003cstrong\u003eLiss Komplex Restoring Mask\u003c\/strong\u003e (pH 3.5) to rebalance the isoionic value and close the cuticles, locking the benefits inside.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDirector's Advice \u0026amp; Professional Tips\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eThe \"Gloss\" Touch:\u003c\/strong\u003e For extremely dry or fragile hair, after the technical service, mix 2-4 drops of \u003cstrong\u003eArgan Native Fluid\u003c\/strong\u003e directly into the mask for an instant repairing effect and a \"mirror-like\" shine.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eWarning:\u003c\/strong\u003e Avoid using acidic shampoos immediately before the alkaline phase to ensure the necessary cuticle-opening effect is not compromised.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eINCI Analysis - Liss Komplex Alkaline Shampoo\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cem\u003eAqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, PEG-200 Hydrogenated Glyceryl Palmate, Polyquaternium-7, Hydrolyzed Keratin, Hydrolyzed Silk, Propylene Glycol, Sodium Hydroxide, Methylchloroisothiazolinone, Methylisothiazolinone, Citric Acid, Parfum (Fragrance).\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCost-per-application:\u003c\/strong\u003e The high concentration of active ingredients allows for a reduced amount of product per use, optimizing the salon's operating margin and providing structural savings compared to less efficient products.\u003c\/span\u003e\u003c\/p\u003e","brand":"EDELSTEIN","offers":[{"title":"500ml","offer_id":58096825434493,"sku":"ESKLC01010","price":18.8,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/5326\/7850\/files\/600x600_esklc_sha-500_01.jpg?v=1764837970"},{"product_id":"regeneration-therapy-shampoo-250","title":"Regeneration Therapy Shampoo 250","description":"\u003cp\u003eThe \u003cstrong\u003eRegeneration Therapy Shampoo 250ml\u003c\/strong\u003e represents the bio-chemical excellence for the daily beauty ritual by \u003cstrong\u003ecliCHair\u003c\/strong\u003e. Conceived as Step 1 of the capillary regeneration method, this elite cleanser does not merely clean: it acts as a sophisticated molecular primer. Thanks to its \u003cstrong\u003eOrganic Aloe Vera\u003c\/strong\u003e based formula and a balanced pH, it precisely removes environmental residues while expanding the cuticle's receptivity to welcome the subsequent protein reconstruction.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Choose This Product\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eMaintenance of Salon Treatments:\u003c\/strong\u003e Specifically formulated to enhance and prolong the results achieved through professional technical services, keeping the hair fiber strong and vital between appointments.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eReal Aloe Vera Concentration:\u003c\/strong\u003e Unlike commercial shampoos where aloe is often just a marketing term, here the concentration is predominant and designed to be an active vehicle for vitamins and minerals for the scalp.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eSLES\/SLS-Free Biomimetic Cleansing:\u003c\/strong\u003e A technology that respects the natural hydrolipidic film, ideal for dry or stressed hair that requires effective yet extremely gentle cleansing.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTechnical Features \u0026amp; Molecular Analysis\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Barbadensis Leaf Juice:\u003c\/strong\u003e Replaces common water to provide an immediate humectant and soothing action, reducing scalp micro-stress.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Keratin:\u003c\/strong\u003e Low molecular weight proteins that integrate into the gaps of the cortex, rebuilding the shaft's solidity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid Complex:\u003c\/strong\u003e A moisture magnet that works in synergy with aloe to plump the hair and seal in internal hydration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntioxidant Phytocomplex:\u003c\/strong\u003e A bio-technological blend of Apple, Lemon, and hydrolyzed Grape Pomace for natural protection against fiber aging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eStructural Benefits\u003c\/h3\u003e\n\u003cp\u003eConsistent use of the \u003cstrong\u003ecliCHair\u003c\/strong\u003e method at home guarantees a visibly denser fiber and a \u003cstrong\u003elong-lasting anti-frizz effect\u003c\/strong\u003e. The structure recovers its natural elasticity and an elite shine, making the hair resistant to daily mechanical damage caused by brushing and heat, under the constant supervision of \u003cstrong\u003eclichAIr\u003c\/strong\u003e intelligence.\u003c\/p\u003e\n\n\u003ch3\u003eApplication Protocol (cliCHair Method)\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePreparatory Cleansing:\u003c\/strong\u003e Apply a small amount of shampoo to wet hair. The formula is highly concentrated: less product for a superior result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMechanical Activation:\u003c\/strong\u003e Gently massage for approximately 2 minutes. We recommend using the \u003cstrong\u003eFlexion Brush\u003c\/strong\u003e to evenly distribute the active ingredients and stimulate scalp microcirculation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnical Rinsing:\u003c\/strong\u003e Rinse thoroughly with lukewarm water, preparing the fiber for the sealing phase.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMolecular Synergy:\u003c\/strong\u003e For optimal results, always proceed with the application of the Regeneration Therapy Mask (Step 2).\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eDirector Advice \u0026amp; Professional Tips\u003c\/h3\u003e\n\u003cblockquote\u003e\"Hair quality at home depends on the molecular stability of the products you use. The 250ml format is not just a shampoo, but the technical tool to keep the hair ready to receive nourishment. Use it consistently to transform your routine into a true scientific regeneration treatment.\" — \u003cstrong\u003eCarlo Histo\u003c\/strong\u003e\n\u003c\/blockquote\u003e\n\n\u003cp\u003e\u003cem\u003eINCI Analysis: Aqua (Water), Sodium C14-16 Olefin Sulfonate, Disodium Laureth Sulfosuccinate, Coco-Glucoside, Cocamidopropyl Betaine, Sodium Chloride, PEG-200 Hydrogenated Glyceryl Palmate, Hydrolyzed Keratin, Tartaric Acid, Pyrus Malus (Apple) Fruit Extract, Citric Acid, Citrus Limon (Lemon) Fruit Extract, Hydrolyzed Grape Fruit, Hydrolyzed Wheat Bran, Sodium Benzoate, Potassium Sorbate, Sodium Hyaluronate, Aloe Barbadensis Leaf Juice, Polyquaternium-10, Sodium Hydroxide, Benzyl Alcohol, Caprylyl Glycol, Citronellol, Geraniol, Limonene, Parfum (Fragrance).\u003c\/em\u003e\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003eThanks to the \u003cstrong\u003ecliCHair Pure Digital\u003c\/strong\u003e model, we bring bio-technology directly to your home.\u003c\/p\u003e","brand":"EDELSTEIN","offers":[{"title":"250ml","offer_id":58100183073149,"sku":"ESKRH01050","price":12.8,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/5326\/7850\/files\/600x600_eskrp_regenera-sha-250_01b.jpg?v=1764838089"},{"product_id":"reconstructive-shampoo-250","title":"Reconstructive Shampoo 250","description":"\u003cp\u003eThe \u003cstrong\u003eReconstructive Shampoo 250ml\u003c\/strong\u003e serves as the bio-chemical cornerstone of the cliCHair home-care ritual. Acting as Step 1 of the Edelstein reconstruction protocol, this technical cleanser performs a \"controlled opening\" of the cuticles, preparing the hair shaft to receive and retain the protein complex from subsequent treatments. Its balanced formula resets the fiber without stressing it, transforming daily cleansing into an act of molecular regeneration.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Choose This Product\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003ePost-Salon Maintenance:\u003c\/strong\u003e Engineered to ensure the molecular stability of results achieved during professional in-salon services.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eTargeted Regenerating Action:\u003c\/strong\u003e Instantly restores the integrity of depleted, fragile, or chemically treated hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eUsage Versatility:\u003c\/strong\u003e Effective both as a standalone strengthening cleanser and as the primary step in the complete reconstruction ritual.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cspan\u003e\u003cstrong\u003eStructural Protection:\u003c\/strong\u003e Actively counteracts environmental and thermal stress, preventing fiber degradation.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTechnical Features \u0026amp; Molecular Analysis\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Keratin:\u003c\/strong\u003e A biomimetic protein that repairs cortex gaps by integrating seamlessly into the hair's natural structure.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Hyaluronate (Hyaluronic Acid):\u003c\/strong\u003e Generates a long-lasting water reserve within the shaft, eliminating brittleness and improving density.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Wheat Proteins:\u003c\/strong\u003e Form a natural protective shield that smooths the cuticle and enhances reflective shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBalanced Surfactant System:\u003c\/strong\u003e Elite cleansing that respects the hair color and the scalp's natural hydrolipidic film.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eStructural Benefits\u003c\/h3\u003e\n\u003cp\u003eConsistent use of the protocol guarantees a progressively stronger and more elastic hair fiber. Wash after wash, hair regains a silky texture and multidimensional shine. The structure appears visibly more compact, with a drastic reduction in mechanical breakage and split ends caused by frequent styling.\u003c\/p\u003e\n\n\u003ch3\u003eApplication Protocol (cliCHair Method)\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnical Cleansing:\u003c\/strong\u003e Apply a dose of shampoo to wet hair, carefully distributing the product throughout the entire mane.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMolecular Activation:\u003c\/strong\u003e Massage to generate a dense lather and leave for 2-3 minutes. This duration is crucial to allow the keratin to interact with damaged areas.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinsing:\u003c\/strong\u003e Rinse completely with lukewarm water.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMandatory Synergy:\u003c\/strong\u003e To seal in the active ingredients, always follow with the application of the Reconstructive Mask (Step 2).\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eDirector Advice \u0026amp; Professional Tips\u003c\/h3\u003e\n\u003cp\u003eAccording to Carlo Histo’s vision, the effectiveness of the home treatment is enhanced if the shampoo is worked with the Flexion Brush during the processing time: this promotes the penetration of actives and gently detangles without mechanical trauma. For severely damaged hair, Carlo Histo recommends never skipping the second wash to ensure optimal protein saturation.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eINCI Analysis: Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide DEA, Sodium Chloride, Amodimethicone, Cetrimonium Chloride, Propylene Glycol, Amodimethicone, Cetrimonium Methosulfate, Sodium Hyaluronate, PEG-5 Cocomonium Methosulfate, Hydrolyzed Keratin, Sodium Cocoyl Glutamate, PEG-40 Hydrogenated Castor Oil, Hydrohydroxyethylcellulose, Polyquaternium-20, Laurdimonium Hydroxypropyl Hydrolyzed Wheat Protein, Methylchloroisothiazolinone, Methylisothiazolinone, Hexyl Cinnamal, Linalool, Limonene, Parfum (Fragrance).\u003c\/em\u003e\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e\u003cstrong\u003eCost-per-application:\u003c\/strong\u003e Thanks to the Pure Digital model, the 250ml format is not just a shampoo, but a professional structural safeguard for the hair.\u003c\/p\u003e","brand":"EDELSTEIN","offers":[{"title":"250ml","offer_id":58100512457085,"sku":"ESKRH01010","price":12.8,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/5326\/7850\/files\/600x600_eskrp_sha-250_01.jpg?v=1758870272"},{"product_id":"curly-up-shampoo-300","title":"Curly Up Shampoo 300","description":"\u003cp\u003eForget the feeling of \"tired,\" dull, or weighed-down curls. \u003cstrong\u003eCurly Up Shampoo 300 ml\u003c\/strong\u003e is not just another shelf cleanser; it is the guardian of your hair's beauty, engineered to maintain the integrity and definition at home that only a professional treatment can provide. Its mission is to solve the ultimate challenge for those with wavy or curly hair: deep cleansing without stripping the hair of its essential natural oils.\u003c\/p\u003e\n\n\u003ch3\u003eWhy your curls will love it:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpring Effect (Elastic Memory):\u003c\/strong\u003e Thanks to biomimetic Phyto-keratin, the shampoo penetrates the hair structure, repairing internal bonds and giving your curls an immediate ability to \"bounce back\" and return to their natural shape.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnti-Dullness Shield:\u003c\/strong\u003e Organic Red Vine extract (Vitis Vinifera) seals the cuticles, creating a mirror effect that protects the hair and ensures a radiance that lasts until the next wash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAbsolute Lightness:\u003c\/strong\u003e The formula is entirely free from silicones and parabens. Your curls will remain volumized, elastic, and never \"fatigued\" by the weight of chemical residues.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eChoose your cliCHair Beauty Ritual\u003c\/h3\u003e\n\u003cp\u003eTransform your wash day into a true hair spa. Depending on your needs, you can customize your beauty protocol:\u003c\/p\u003e\n\n\u003ch4\u003e1. Hydrating Ritual (Base)\u003c\/h4\u003e\n\u003cp\u003eIdeal for curls seeking daily softness. Pair the Shampoo with \u003cstrong\u003eCurly Up Mask\u003c\/strong\u003e to restore the hair's protein fraction and say goodbye to knots in an instant.\u003c\/p\u003e\n\n\u003ch4\u003e2. Definition Plus Ritual\u003c\/h4\u003e\n\u003cp\u003eFor curls that tend to lose their shape. After shampoo and mask, apply \u003cstrong\u003eCurly Up Definer Fluid\u003c\/strong\u003e to damp hair. It is the secret to eliminating frizz and achieving sculpted waves even on the most humid days.\u003c\/p\u003e\n\n\u003ch4\u003e3. 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This time is crucial to allow the wheat and soy amino acids to bond with the hair fiber and truly nourish it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrategic Rinsing:\u003c\/strong\u003e Use lukewarm water to prepare the hair to receive the mask or styling fluid.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003cstrong\u003eExpert Advice:\u003c\/strong\u003e Consistency is everything. Using this shampoo alongside the Curly Up system is the only way to ensure that the protein structure of your curls remains intact for weeks, protecting the investment made during your professional salon service.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eINCI:\u003c\/strong\u003e Aqua (Water), Sodium Laureth Sulfate, Cocamide DEA, Cocamidopropyl Betaine, Sodium Chloride, Glycol Distearate, Cocamide MEA, Laureth-10, Polyquaternium-11, Vitis Vinifera (Grape) Leaf Extract, Wheat Amino Acids, Soy Amino Acids, Arginine HCl, Serine, Threonine, Glycerin, PEG-200 Hydrogenated Glyceryl Palmate, PEG-7 Glyceryl Cocoate, Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Coumarin, Parfum (Fragrance).\u003c\/p\u003e","brand":"EDELSTEIN","offers":[{"title":"300ml","offer_id":58104078827901,"sku":"ESTRU01060","price":9.8,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/5326\/7850\/files\/600x600_es_curly-up-sha-250_01-2.png?v=1764838090"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/5326\/7850\/collections\/abstract_0054.png?v=1772787927","url":"https:\/\/clichair.ch\/collections\/trending-products.oembed","provider":"cliCHair.ch","version":"1.0","type":"link"}