{"product_id":"clichair-pure-verve-shampoo-no1","title":"Pure Verve Revita Shampoo No1","description":"\u003ch2 style=\"font-size:1.35em;font-weight:700;line-height:1.3;margin:1.6em 0 .45em;padding-bottom:.25em;border-bottom:1px solid #e3e3e3\"\u003eWhat is Pure Verve Revita Shampoo No1?\u003c\/h2\u003e\u003cp\u003ePure Verve Revita Shampoo No1 by Code Zero is the first step of the four-step Pure Verve system: a purifying shampoo at pH 4.5\/5.0 for damaged, bleached or chemically treated hair weighed down by mineral and metal residues, chlorine and product build-up. A small amount is massaged thoroughly into damp hair, rinsed, and the hair is towel-dried well so that it is clean and ready for Elixir No2. Lauryl Glucoside and Sodium Cocoyl Glutamate give a soft lather without SLES\/SLS, and the 1000 ml salon size covers the opening wash of every Pure Verve service.\u003c\/p\u003e\u003ch2 style=\"font-size:1.35em;font-weight:700;line-height:1.3;margin:1.6em 0 .45em;padding-bottom:.25em;border-bottom:1px solid #e3e3e3\"\u003eSpecifications\u003c\/h2\u003e\u003ctable style=\"border-collapse:collapse;width:100%;margin:.6em 0\"\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #ededed;width:42%;color:#555;font-weight:600\"\u003eBrand\u003c\/th\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #ededed;font-weight:600\"\u003eCode Zero\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #ededed;width:42%;color:#555;font-weight:600\"\u003eFormat\u003c\/th\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #ededed;font-weight:600\"\u003e1000 ml (salon size)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #ededed;width:42%;color:#555;font-weight:600\"\u003eProduct type\u003c\/th\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #ededed;font-weight:600\"\u003ePurifying shampoo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #ededed;width:42%;color:#555;font-weight:600\"\u003eHair type\u003c\/th\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #ededed;font-weight:600\"\u003eDamaged, bleached or chemically treated hair\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #ededed;width:42%;color:#555;font-weight:600\"\u003epH\u003c\/th\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #ededed;font-weight:600\"\u003e4.5 \/ 5.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #ededed;width:42%;color:#555;font-weight:600\"\u003eStep\u003c\/th\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #ededed;font-weight:600\"\u003eNo1 of 4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #ededed;width:42%;color:#555;font-weight:600\"\u003eRange\u003c\/th\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #ededed;font-weight:600\"\u003ePure Verve\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #ededed;width:42%;color:#555;font-weight:600\"\u003eUse\u003c\/th\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #ededed;font-weight:600\"\u003eSalon and home\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003ch2 style=\"font-size:1.35em;font-weight:700;line-height:1.3;margin:1.6em 0 .45em;padding-bottom:.25em;border-bottom:1px solid #e3e3e3\"\u003eWho Pure Verve Revita Shampoo No1 is for\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSalons opening the four-step Pure Verve service.\u003c\/li\u003e\n\u003cli\u003eDamaged, bleached or chemically treated hair before the Pure Verve care.\u003c\/li\u003e\n\u003cli\u003eHair weighed down by mineral or metal residues, chlorine or product build-up.\u003c\/li\u003e\n\u003cli\u003eHome use as part of the Pure Verve routine, up to twice a week.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor the step that follows, or all four steps in one set, see the comparison below.\u003c\/p\u003e\u003ch2 style=\"font-size:1.35em;font-weight:700;line-height:1.3;margin:1.6em 0 .45em;padding-bottom:.25em;border-bottom:1px solid #e3e3e3\"\u003eKey ingredients\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLauryl Glucoside and Sodium Cocoyl Glutamate\u003c\/strong\u003e: a soft cleansing base without SLES\/SLS, with Cocamidopropyl Betaine, that clears residues and build-up.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Keratin\u003c\/strong\u003e: a keratin derivative that conditions the hair during the wash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCastanea Sativa active water\u003c\/strong\u003e: a chestnut active water that completes the purifying formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydroxypropyl Guar Hydroxypropyltrimonium Chloride and PEG-5 Cocomonium Methosulfate\u003c\/strong\u003e: conditioning agents that keep the lengths soft and easy to towel-dry after rinsing.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2 style=\"font-size:1.35em;font-weight:700;line-height:1.3;margin:1.6em 0 .45em;padding-bottom:.25em;border-bottom:1px solid #e3e3e3\"\u003eResults\u003c\/h2\u003e\u003cp\u003eAfter rinsing, the hair feels clean, light and free of residues and build-up, with soft lengths that are easy to towel-dry. The fibre is ready to take Elixir No2 and Moleculix No3, and the full Pure Verve service ends with hair that looks silkier and shinier after Mask No4.\u003c\/p\u003e\u003ch2 style=\"font-size:1.35em;font-weight:700;line-height:1.3;margin:1.6em 0 .45em;padding-bottom:.25em;border-bottom:1px solid #e3e3e3\"\u003eHow to use Pure Verve Revita Shampoo No1\u003c\/h2\u003e\u003col\u003e\n\u003cli\u003eApply a small amount to damp hair and massage thoroughly to remove metals and residues.\u003c\/li\u003e\n\u003cli\u003eRinse, then towel-dry the hair well before the next step.\u003c\/li\u003e\n\u003cli\u003eIn the professional protocol, follow with \u003ca href=\"\/products\/pure-verve-revitalize-elixir-no2\" style=\"font-weight:700;color:inherit;text-decoration:underline\"\u003eElixir No2\u003c\/a\u003e (do not rinse), then \u003ca href=\"\/products\/clichair-pure-verve-revitalize-moleculix-no3\" style=\"font-weight:700;color:inherit;text-decoration:underline\"\u003eMoleculix No3\u003c\/a\u003e, layering phases 2 and 3 for 10-15 minutes under a heat source, then rinse.\u003c\/li\u003e\n\u003cli\u003eFinish with \u003ca href=\"\/products\/pure-verve-revitalize-mask-no4\" style=\"font-weight:700;color:inherit;text-decoration:underline\"\u003eMask No4\u003c\/a\u003e for 5 minutes, comb and rinse.\u003c\/li\u003e\n\u003cli\u003eHome care: up to twice a week.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch2 style=\"font-size:1.35em;font-weight:700;line-height:1.3;margin:1.6em 0 .45em;padding-bottom:.25em;border-bottom:1px solid #e3e3e3\"\u003eFor professionals\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eService\u003c\/strong\u003e: step 1 of the Pure Verve service: the purifying wash before Elixir No2.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmount per service\u003c\/strong\u003e: about 15 ml; around 66 washes per 1000 ml.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormats\u003c\/strong\u003e: 1000 ml salon size, also in the \u003ca href=\"\/products\/pure-verve-molecular-kit\" style=\"font-weight:700;color:inherit;text-decoration:underline\"\u003ePure Verve Molecular Kit\u003c\/a\u003e with the other three steps.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAfter the service\u003c\/strong\u003e: \u003ca href=\"\/products\/pure-verve-revitalize-elixir-no2\" style=\"font-weight:700;color:inherit;text-decoration:underline\"\u003ePure Verve Revita Elixir No2\u003c\/a\u003e on the towel-dried hair, not rinsed, then Moleculix No3 under heat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHome care to recommend\u003c\/strong\u003e: shampoo No1 itself in the Pure Verve routine, up to twice a week.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2 style=\"font-size:1.35em;font-weight:700;line-height:1.3;margin:1.6em 0 .45em;padding-bottom:.25em;border-bottom:1px solid #e3e3e3\"\u003ePure Verve Revita Shampoo No1 compared\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003evs \u003ca href=\"\/products\/pure-verve-revitalize-elixir-no2\" style=\"font-weight:700;color:inherit;text-decoration:underline\"\u003ePure Verve Revita Elixir No2\u003c\/a\u003e\u003c\/strong\u003e: step 2 of the same system, a 200 ml leave-in elixir at pH 5.0\/5.5 with keratin, wheat protein and sodium hyaluronate, distributed over the lengths and not rinsed. Shampoo No1 cleanses and prepares; Elixir No2 follows it on the towel-dried hair: in the salon the two always work in sequence.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003evs \u003ca href=\"\/products\/pure-verve-molecular-kit\" style=\"font-weight:700;color:inherit;text-decoration:underline\"\u003ePure Verve Molecular Kit\u003c\/a\u003e\u003c\/strong\u003e: the four Pure Verve steps, Shampoo No1, Elixir No2, Moleculix No3 and Mask No4, together in one set. Shampoo No1 on its own suits salons that restock the opening wash; the kit suits starting the service or a complete Pure Verve routine.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2 style=\"font-size:1.35em;font-weight:700;line-height:1.3;margin:1.6em 0 .45em;padding-bottom:.25em;border-bottom:1px solid #e3e3e3\"\u003eFAQ\u003c\/h2\u003e\u003ch3 style=\"font-size:1.12em;font-weight:700;margin:1.15em 0 .4em\"\u003eWhy is the hair towel-dried well after Pure Verve Revita Shampoo No1?\u003c\/h3\u003e\u003cp\u003eRemoving the excess water keeps Elixir No2 concentrated when it is distributed over the lengths.\u003c\/p\u003e\u003ch3 style=\"font-size:1.12em;font-weight:700;margin:1.15em 0 .4em\"\u003eWhat is the cleansing base of Shampoo No1?\u003c\/h3\u003e\u003cp\u003eLauryl Glucoside, Cocamidopropyl Betaine and Sodium Cocoyl Glutamate: a soft lather without SLES\/SLS.\u003c\/p\u003e\u003ch3 style=\"font-size:1.12em;font-weight:700;margin:1.15em 0 .4em\"\u003eHow often can it be used at home?\u003c\/h3\u003e\u003cp\u003eUp to twice a week, as part of the Pure Verve routine.\u003c\/p\u003e\u003ch3 style=\"font-size:1.12em;font-weight:700;margin:1.15em 0 .4em\"\u003eIs it suitable for bleached hair?\u003c\/h3\u003e\u003cp\u003eYes: it is made for damaged, bleached or chemically treated hair.\u003c\/p\u003e\u003ch3 style=\"font-size:1.12em;font-weight:700;margin:1.15em 0 .4em\"\u003eHow much is used per wash in the salon?\u003c\/h3\u003e\u003cp\u003eAbout 15 ml, around 66 washes per 1000 ml bottle; long or thick hair needs more.\u003c\/p\u003e\u003ch3 style=\"font-size:1.12em;font-weight:700;margin:1.15em 0 .4em\"\u003eWhich step comes next?\u003c\/h3\u003e\u003cp\u003eElixir No2, not rinsed, then Moleculix No3 under heat for 10-15 minutes and Mask No4 for 5 minutes.\u003c\/p\u003e\u003cdetails open style=\"margin:1.4em 0;border:1px solid #dcdcdc;border-radius:8px\"\u003e\u003csummary style=\"cursor:pointer;font-weight:700;font-size:1.05em;padding:12px 16px;background:#f5f5f5;border-radius:8px\"\u003eFull ingredients (INCI)\u003c\/summary\u003e\u003cp style=\"padding:0 16px 14px\"\u003e\u003cem\u003eAqua, Lauryl Glucoside, Cocamidopropyl Betaine, Castanea Sativa active water, PEG-5 Cocomonium Methosulfate, Sodium Glutamate, Hydrolyzed Keratin, Laurdimonium Hydroxypropyl, Sodium Cocoyl Glutamate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Citric acid, Dimethicone, PEG\/PPG-20\/6 Dimethicone, Citric acid, Sodium benzoate, Potassium sorbate, Parfum.\u003c\/em\u003e\u003c\/p\u003e\u003c\/details\u003e","brand":"CODE ZERO","offers":[{"title":"1000ml","offer_id":57463515054461,"sku":"CZPVR01010","price":63.8,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/5326\/7850\/files\/Pure-Verve_NO1_Revitalize-Shampoo_02.afdesign.webp?v=1772610094","url":"https:\/\/clichair.ch\/products\/clichair-pure-verve-shampoo-no1","provider":"cliCHair.ch","version":"1.0","type":"link"}