{"product_id":"nika-stand-expo","title":"Nika Stand Expò","description":"\u003ch2 style=\"font-size:1.35em;font-weight:700;line-height:1.3;margin:1.6em 0 .45em;padding-bottom:.25em;border-bottom:1px solid #e3e3e3\"\u003eWhat is Nika Stand Expò?\u003c\/h2\u003e\n\u003cp\u003eNika Stand Expò is the free-standing retail display of the NIKA range: a slim vertical floor unit in black finish, topped by a branded header panel carrying the NIKA logo, with four open compartments that present the retail line at eye level. It is supplied empty. The products shown in the photograph illustrate one possible layout and are not included.\u003c\/p\u003e\n\u003ch2 style=\"font-size:1.35em;font-weight:700;line-height:1.3;margin:1.6em 0 .45em;padding-bottom:.25em;border-bottom:1px solid #e3e3e3\"\u003eWho it is for\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSalons opening or restructuring a NIKA retail corner and looking for a single, coherent display point.\u003c\/li\u003e\n\u003cli\u003eSalons with limited floor space: the vertical format develops upwards rather than sideways.\u003c\/li\u003e\n\u003cli\u003eSalon Affiliates who recommend home routines and want the recommended products visible at the till or in the waiting area.\u003c\/li\u003e\n\u003cli\u003eDistributors, showrooms and trade events where the range has to be recognisable from a distance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"font-size:1.35em;font-weight:700;line-height:1.3;margin:1.6em 0 .45em;padding-bottom:.25em;border-bottom:1px solid #e3e3e3\"\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFour open compartments\u003c\/strong\u003e: three upper shelves for the core retail line and a lower shelf for larger formats, kits or a rotating promotion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBranded header panel\u003c\/strong\u003e: the NIKA logo sits at eye level and identifies the corner from across the salon.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSlim vertical footprint\u003c\/strong\u003e: designed to stand against a wall, beside the till or at the end of a mirror run without stealing working space.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlack structure\u003c\/strong\u003e: a neutral dark background against which white and coloured packaging reads clearly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSelf-standing base\u003c\/strong\u003e: the unit rests on its own rectangular base, with no wall fixing required.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOpen shelves\u003c\/strong\u003e: products can be picked up and handled by the client, which is what turns a display into a sale.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"font-size:1.12em;font-weight:700;margin:1.15em 0 .4em\"\u003eSpecifications\u003c\/h3\u003e\n\u003ctable style=\"border-collapse:collapse;width:100%;margin:.6em 0\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #ededed;width:42%;color:#555;font-weight:600\"\u003eFormat\u003c\/th\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #ededed;font-weight:600\"\u003eFree-standing floor display, vertical\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #ededed;width:42%;color:#555;font-weight:600\"\u003eProduct type\u003c\/th\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #ededed;font-weight:600\"\u003eMerchandising display, supplied empty\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #ededed;width:42%;color:#555;font-weight:600\"\u003eShelves\u003c\/th\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #ededed;font-weight:600\"\u003e4 open compartments\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #ededed;width:42%;color:#555;font-weight:600\"\u003eFinish\u003c\/th\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #ededed;font-weight:600\"\u003eBlack, with printed NIKA header panel\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #ededed;width:42%;color:#555;font-weight:600\"\u003ePlacement\u003c\/th\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #ededed;font-weight:600\"\u003eAgainst a wall, no fixing required\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #ededed;width:42%;color:#555;font-weight:600\"\u003eDimensions and weight\u003c\/th\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #ededed;font-weight:600\"\u003eOn request\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #ededed;width:42%;color:#555;font-weight:600\"\u003eUse with\u003c\/th\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #ededed;font-weight:600\"\u003eNIKA retail range\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #ededed;width:42%;color:#555;font-weight:600\"\u003eRange\u003c\/th\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #ededed;font-weight:600\"\u003eNIKA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #ededed;width:42%;color:#555;font-weight:600\"\u003eAvailability\u003c\/th\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #ededed;font-weight:600\"\u003eIn stock in Switzerland\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2 style=\"font-size:1.35em;font-weight:700;line-height:1.3;margin:1.6em 0 .45em;padding-bottom:.25em;border-bottom:1px solid #e3e3e3\"\u003eResults\u003c\/h2\u003e\n\u003cp\u003eA retail corner that reads as one brand instead of a row of scattered bottles. Products stay at eye level, visible during the wait and at payment, which is the moment when the client is most receptive to the routine that has just been recommended. The header panel gives the range a fixed identity in the salon, and the lower shelf leaves room to rotate a seasonal focus without rebuilding the display each time.\u003c\/p\u003e\n\u003ch2 style=\"font-size:1.35em;font-weight:700;line-height:1.3;margin:1.6em 0 .45em;padding-bottom:.25em;border-bottom:1px solid #e3e3e3\"\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eChoose the position first: the natural path between the chair and the till, the waiting area, or the wall the client faces while the colour processes.\u003c\/li\u003e\n\u003cli\u003eUnpack the unit and assemble it following the instructions supplied with it.\u003c\/li\u003e\n\u003cli\u003ePlace the base on a level floor, against a wall, leaving enough clearance for a client to stop in front of it.\u003c\/li\u003e\n\u003cli\u003eFill the three upper compartments with the core retail line, grouping by routine rather than by format so that shampoo and treatment stand side by side.\u003c\/li\u003e\n\u003cli\u003eUse the lower compartment for larger formats, kits or the promotion of the moment.\u003c\/li\u003e\n\u003cli\u003eKeep the front row aligned and refill as soon as a facing empties: an empty shelf reads as an unavailable product.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2 style=\"font-size:1.35em;font-weight:700;line-height:1.3;margin:1.6em 0 .45em;padding-bottom:.25em;border-bottom:1px solid #e3e3e3\"\u003eTips and routine\u003c\/h2\u003e\n\u003cp\u003eBuild each shelf around a complete routine rather than a single product: pairing \u003ca href=\"\/products\/nika-total-balance-shampoo\" style=\"font-weight:700;color:inherit;text-decoration:underline\"\u003eTotal Balance Shampoo\u003c\/a\u003e with \u003ca href=\"\/products\/nika-total-balance-treatment\" style=\"font-weight:700;color:inherit;text-decoration:underline\"\u003eTotal Balance Treatment\u003c\/a\u003e, or \u003ca href=\"\/products\/nika-new-density-shampoo\" style=\"font-weight:700;color:inherit;text-decoration:underline\"\u003eNew Density Shampoo\u003c\/a\u003e with \u003ca href=\"\/products\/nika-new-density-treatment\" style=\"font-weight:700;color:inherit;text-decoration:underline\"\u003eNew Density Treatment\u003c\/a\u003e, raises the average basket more than displaying two unrelated products. Keep the blonde focus together, with \u003ca href=\"\/products\/nika-frozen-blonde-shampoo-250\" style=\"font-weight:700;color:inherit;text-decoration:underline\"\u003eFrozen Blonde Shampoo\u003c\/a\u003e and \u003ca href=\"\/products\/diamonds\" style=\"font-weight:700;color:inherit;text-decoration:underline\"\u003eDiamonds Blonde\u003c\/a\u003e on the same level. Finish the sale with a \u003ca href=\"\/products\/nika-resale-bag-1\" style=\"font-weight:700;color:inherit;text-decoration:underline\"\u003eResale Bag\u003c\/a\u003e, so the products leave the salon branded.\u003c\/p\u003e\n\u003ch2 style=\"font-size:1.35em;font-weight:700;line-height:1.3;margin:1.6em 0 .45em;padding-bottom:.25em;border-bottom:1px solid #e3e3e3\"\u003eFAQ\u003c\/h2\u003e\n\u003ch3 style=\"font-size:1.12em;font-weight:700;margin:1.15em 0 .4em\"\u003eAre the products included?\u003c\/h3\u003e\n\u003cp\u003eNo. The display is supplied empty. The products in the photograph illustrate one possible layout and are ordered separately.\u003c\/p\u003e\n\u003ch3 style=\"font-size:1.12em;font-weight:700;margin:1.15em 0 .4em\"\u003eDoes it need to be fixed to the wall?\u003c\/h3\u003e\n\u003cp\u003eNo. The unit stands on its own base. Place it on a level floor, against a wall, and load the heavier formats on the lower shelf to keep the centre of gravity low.\u003c\/p\u003e\n\u003ch3 style=\"font-size:1.12em;font-weight:700;margin:1.15em 0 .4em\"\u003eCan I display other brands on it?\u003c\/h3\u003e\n\u003cp\u003eTechnically yes, but the header panel is branded NIKA. Mixing lines on the same unit weakens the message the display is there to carry. Keep it to the NIKA range.\u003c\/p\u003e\n\u003ch2 style=\"font-size:1.35em;font-weight:700;line-height:1.3;margin:1.6em 0 .45em;padding-bottom:.25em;border-bottom:1px solid #e3e3e3\"\u003eMaterial and care\u003c\/h2\u003e\n\u003cp\u003eDust the shelves and the header panel with a soft dry cloth, or barely damp for marks. Avoid abrasive cleaners, solvents and alcohol on the printed panel. Wipe off any colour, developer or styling product straight away, before it sets. Do not use the unit as a step or a work surface, and load the heavier formats on the lower shelf. Exact dimensions, weight and material specifications are available on request from cliCHair.\u003c\/p\u003e","brand":"NIKA","offers":[{"title":"Default Title","offer_id":58612857471357,"sku":"NKEXP01090","price":650.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/5326\/7850\/files\/1024x1024_nkext_stand-expo_01.afdesign.webp?v=1788173873","url":"https:\/\/clichair.ch\/products\/nika-stand-expo","provider":"cliCHair.ch","version":"1.0","type":"link"}