{"product_id":"puff-up-root-body-powder","title":"Puff Up Root Body Powder","description":"\u003cp\u003e\u003cem\u003eOptimize instant volume with Silica Silylate-based technology that lifts roots without weighing them down. Ideal for structured styling and quick restyling, ensuring total texture control and accelerated salon productivity.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2\u003ePUFF UP - Root - Body powder\u003c\/h2\u003e\n\u003cp\u003eWithin the cliCHair Method, volume management represents one of the main challenges for the profitability of finishing services. PUFF UP transforms this challenge into an efficiency opportunity: its lightweight formula allows for the construction of architectural structures without resorting to aggressive backcombing, reducing execution times in the salon. Designed for Hairdressers, this product not only instantly increases hair volume but also optimizes product consumption thanks to its high molecular concentration, guaranteeing total control over the final texture.\u003c\/p\u003e\n\u003csection style=\"background-color: #f9f9f9; padding: 15px; border-radius: 5px;\"\u003e\n\u003ch3\u003ePerfect Synergy: The Dry Ease Complement\u003c\/h3\u003e\n\u003cp\u003eFor an excellent professional result, PUFF UP finds its ideal ally in \u003cstrong\u003eDry Ease\u003c\/strong\u003e. While Dry Ease acts as a mineral refresher and dry powder shampoo, absorbing sebum and impurities thanks to rice and corn starches, PUFF UP steps in afterward to rebuild lost volume. This \"Pure \u0026amp; Volume\" combination allows for extending the style's duration by up to 48 additional hours, offering the client a complete solution for maintaining freshness and shape between services.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003ch3\u003eBiochemical Analysis of Active Ingredients\u003c\/h3\u003e\n\u003cp\u003ePUFF UP's performance is driven by \u003cstrong\u003eSilica Silylate\u003c\/strong\u003e, an advanced texturizing agent that acts by creating physical repulsion between hair fibers, generating space and volume without leaving oily residues. The formula is balanced with \u003cstrong\u003eGlycerin\u003c\/strong\u003e to maintain cuticle elasticity, while the preservative system ensures maximum product stability over time, making it a reliable tool for every professional styling diagnosis.\u003c\/p\u003e\n\u003ch3\u003eProfessional Protocol: Salon Use\u003c\/h3\u003e\n\u003cp\u003eAdvanced protocol for maximum technical precision and style durability:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePreparation:\u003c\/strong\u003e Ensure hair is perfectly dry; if necessary, perform a quick pass with Dry Ease to remove residual moisture or sebum.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSectioning:\u003c\/strong\u003e Create horizontal partings in areas where major support is required (vertex, crown, temples).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Dispense PUFF UP directly onto the roots of each section, maintaining a minimal distance for targeted distribution.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWork-in:\u003c\/strong\u003e Use fingertips to massage the scalp in circular motions, activating the Silica and lifting the roots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSetting:\u003c\/strong\u003e For extra-strong volume, apply a blast of cold air while holding the roots lifted with your fingers.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\"Quick Use\" Protocol: For the Client (On-The-Go)\u003c\/h3\u003e\n\u003cp\u003ePractical guide to refresh the look in less than 30 seconds during the day:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCheck:\u003c\/strong\u003e Ensure hair is not damp (rain or sweat).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlash Touch:\u003c\/strong\u003e Tilt your head sideways and tap a small amount of powder onto areas that appear \"flat.\"\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReactivation:\u003c\/strong\u003e Run fingers through the hair and \"shake\" the roots with rapid movements to distribute the product.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTip Detail:\u003c\/strong\u003e Run hands through the lengths with the remaining residue on your fingers to provide a fuller structure.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePRO Tip:\u003c\/strong\u003e \"If you are outdoors, avoid applying PUFF UP in very windy areas to prevent powder dispersion, and always ensure the cap is tightly closed to preserve the quality of the active ingredients.\" - \u003cem\u003eCarlo Histo, Scientific Director\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eTechnical FAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use PUFF UP immediately after Dry Ease?\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eAbsolutely. Dry Ease prepares the base by removing oiliness, making PUFF UP's volumizing action even more effective and long-lasting.\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003csmall\u003e\u003cstrong\u003eFULL INCI:\u003c\/strong\u003e AQUA, GLYCERIN, SILICA SILYLATE, PHENOXYETHANOL, ETHYLHEXYLGLYCERIN.\u003c\/small\u003e\u003c\/p\u003e","brand":"CODE ZERO","offers":[{"title":"8gr","offer_id":57464507072893,"sku":"CZFIN01090","price":19.8,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/5326\/7850\/files\/PuffUp_02.webp?v=1772704263","url":"https:\/\/clichair.ch\/products\/puff-up-root-body-powder","provider":"cliCHair.ch","version":"1.0","type":"link"}