Professional pack designed for salons and resellers looking for visible density and efficient stock management. New Density Shampoo gently cleanses, supports scalp balance, and helps maintain fuller hair fibers. The pack includes 6 × New Density Shampoo 250 ml: together they address fragility and thinning, delivering stronger, thicker, and shinier hair.

Why choose this product

Formulated for fragile, thinning hair, it provides effective cleansing without stressing the scalp, protects color vibrancy, and improves manageability. The multi-pack ensures cost efficiency, continuous salon service, and easier inventory management for resale. Suitable for professionals, but also ideal for guiding retail sales to clients.

Technical features

Powered by the Biotech System to support scalp microbiota and Color Guard to help preserve color brightness wash after wash. A balanced cleansing base with Sodium C14-16 Olefin Sulfonate and Cocamidopropyl Betaine creates a soft, uniform foam that cleanses without stripping. Polyquaternium-7 improves slip and reduces frizz. Menthyl Lactate and Peppermint Oil provide a refreshing sensation. Natural extracts like Grape Seed and Walnut Seed deliver antioxidants that help protect the hair’s appearance during professional use.

Benefits

It cleanses effectively while keeping the scalp balanced and hair fuller to the touch. Conditioning agents reduce friction during brushing, limiting breakage and supporting the look of density. Hair color is better preserved with each wash, while the fresh sensation enhances both the in-salon experience and at-home routine. Regular use ensures predictable results with stronger, shinier, and more manageable hair.

Application protocol

1. Wet scalp and lengths thoroughly with lukewarm water.

2. Apply shampoo to scalp and roots, distribute to lengths.

3. Massage gently in circular motions.

4. Leave on for 2–3 minutes for best performance.

5. Add a little water to re-activate foam.

6. Rinse thoroughly until fully removed.

7. Repeat if needed on heavily soiled hair.

8. Towel dry and follow with New Density Treatment.

Usage tips

Before technical services, use it to create a clean, even base. For retail, always recommend pairing with New Density Treatment to maximize results and loyalty. Avoid very hot water that may stress the scalp. Suggested frequency: 2–3 washes per week, with salon follow-up every 4–6 weeks. Business Code: activate for B2B benefits such as dedicated conditions, quick reordering, and smart stock rotation.

Ingredients (INCI)

New Density Shampoo 250 ml: Aqua (Water), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Polyquaternium-7, Sodium Cocamphoacetate, Acrylates Copolymer, Phenoxyethanol, Parfum (Fragrance), Menthyl Lactate, Sodium Benzoate, PEG-40 Hydrogenated Castor Oil, Sodium Chloride, Lactic Acid, Guar Hydroxypropyltrimonium Chloride, Lauryl PEG/PPG-18/18 Methicone, Mentha Piperita (Peppermint) Oil, Juglans Regia (Walnut) Seed Extract, Disodium EDTA, Vitis Vinifera (Grape) Seed Extract, Benzyl Salicylate, Sodium Hydroxide, Citric Acid, Limonene, Linalool, Citronellol, Chlorphenesin, Potassium Sorbate.

FAQ

Is it suitable for daily professional use without weighing hair down?
Yes. Its balanced cleansing base and lightweight conditioning agents allow frequent use while keeping scalp healthy and hair manageable.

Does it protect salon color services from fading?
The Color Guard complex helps maintain color vibrancy with every wash, making it ideal for post-color maintenance.

What does Polyquaternium-7 actually do for fine hair?
It reduces friction, improves combability both wet and dry, and helps limit mechanical breakage, supporting a denser look.

Does the cooling effect feel too strong on sensitive scalps?
Menthyl Lactate provides controlled freshness. Adjusting leave-on time to 2 minutes ensures comfort without excessive cooling.

How often should it be used to see visible density results?
2–3 washes per week, with salon check-ups every 4–6 weeks and pairing with New Density Treatment for consistent outcomes.