Perm UP is a professional perm system that creates lasting curls while protecting the hair during the process.

WHAT PERM UP DOES FOR YOUR HAIR

This system is enriched with rice proteins that protect and hydrate the hair throughout the perming process, helping to limit stress on the fibre. Three options cover resistant, normal and delicate hair, so the formula can be matched to each hair type for a controlled, even result. It is designed for reliable, professional curl formation in the salon or at home.

HOW TO USE PERM UP

Select the option that suits the hair type, then follow the recommended processing steps and timings. Wrap the hair on the chosen rods, apply the solution and neutralise as directed. Careful selection and timing give the cleanest, most uniform curl.

Professional perm products with fast, signed delivery across Switzerland.

Part of the Edelstein professional range available at cliCHair Switzerland.
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The cliCHair Method: Science, Margin, and Exclusivity

What makes cliCHair's "Pure Digital" model so advantageous?
  • We have eliminated sales agents and intermediaries that weigh down traditional distribution by up to 20%.
  • For the professional: This translates into approximately 20% more margin for every single in-salon application.
  • For the private client: It guarantees a transparent price based on the actual value of the formula, without the markups of the physical supply chain.
How is the effectiveness of the brands in this collection guaranteed?
  • We are not an infinite catalog, but a system of critical selection: every product enters our ecosystem only if it passes rigorous performance tests.
  • Every formula is bio-chemically validated by Carlo (Scientific Director) and field-tested by Concetta (Master Colorist) to ensure infallible results and territorial exclusivity in Switzerland.
How does clichAIr help me choose the right products?
  • clichAIr is our proprietary AI that decodes the chemistry of every formula by analyzing INCI and compatibility 24/7.
  • For the private client: It builds a tailor-made routine based on the hair's bio-chemical needs, reducing the risk of incorrect purchases by 30% (internal data on returns due to incompatibility).
  • For the professional: It supports the calculation of costs per application and instantly resolves technical doubts regarding mixing and protocols.
Why should a hairstylist activate a PRO Account?
  • The PRO Account is the protection for your business: you will have access to technical lines and professional formats that are invisible and unavailable for purchase by private clients.
  • We protect your expertise by ensuring that your clients do not find the same products online at lower prices, safeguarding the value and profitability of your service.
  • Activation is free, without binding contracts, and verification occurs within 1-24 business hours.
Is cliCHair a truly sustainable ecosystem?
  • Yes. Every single shipment is 100% carbon-neutral thanks to partnerships with DHL GoGreen and Shopify Planet.
  • Through the clichAIR Eco protocol, we use essential and recyclable packaging, eliminating unnecessary plastic to transform every purchase into an ethical act.
Can I use cliCHair as a "Plan B" for my salon emergencies?
  • Certainly. cliCHair was created to eliminate uncertainty: you can keep your usual suppliers and use us when you have an emergency, a delay, or want to differentiate yourself with exclusive brands.
  • We do not require minimum orders or "volume packages": you order only what you need, exactly when you need it, with your B2B conditions already active.