Reconstruction is curated high-performance care that rebuilds the hair's internal architecture for visible strength and resilience.

WHAT RECONSTRUCTION DOES FOR YOUR HAIR

These treatments combine pure keratin with next-generation actives to restore the fibre from within, improving strength, elasticity and density. They are designed for extremely fragile, chemically treated or over-stressed hair that has lost structure through colour, bleaching or heat. The result is hair that feels denser, more elastic and far less prone to breakage. Suitable for both salon protocols and guided home care.

HOW TO BUILD YOUR RECONSTRUCTION ROUTINE

Start with a reconstructive shampoo, then apply a keratin-rich mask or treatment on damp hair, focusing on the most damaged lengths. Leave it to act, rinse and seal with a leave-in where indicated. Repeat regularly until the fibre regains body and tone, then space out for maintenance.

Professional reconstruction care with fast, signed delivery across Switzerland.

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  • Intensive Remedy Keratin Spray

    Intensive Remedy Keratin Spray

    Intensive Remedy Keratin Spray

    18.80 CHF
    Sale price  18.80 CHF Regular price 
    Unit price 9.40 CHF/100ml
  • Pretty Crystal Serum

    Pretty Crystal Serum

    Pretty Crystal Serum

    24.80 CHF
    Sale price  24.80 CHF Regular price 
    Unit price 20.67 CHF/100ml
  • Intensive Remedy Shampoo 300

    Intensive Remedy Shampoo 300

    Intensive Remedy Shampoo 300

    9.80 CHF
    Sale price  9.80 CHF Regular price 
    Unit price 3.27 CHF/100ml

The cliCHair Method: Science, Margin, and Exclusivity

What makes cliCHair's "Pure Digital" model so advantageous?
  • We have eliminated sales agents and intermediaries that weigh down traditional distribution by up to 20%.
  • For the professional: This translates into approximately 20% more margin for every single in-salon application.
  • For the private client: It guarantees a transparent price based on the actual value of the formula, without the markups of the physical supply chain.
How is the effectiveness of the brands in this collection guaranteed?
  • We are not an infinite catalog, but a system of critical selection: every product enters our ecosystem only if it passes rigorous performance tests.
  • Every formula is bio-chemically validated by Carlo (Scientific Director) and field-tested by Concetta (Master Colorist) to ensure infallible results and territorial exclusivity in Switzerland.
How does clichAIr help me choose the right products?
  • clichAIr is our proprietary AI that decodes the chemistry of every formula by analyzing INCI and compatibility 24/7.
  • For the private client: It builds a tailor-made routine based on the hair's bio-chemical needs, reducing the risk of incorrect purchases by 30% (internal data on returns due to incompatibility).
  • For the professional: It supports the calculation of costs per application and instantly resolves technical doubts regarding mixing and protocols.
Why should a hairstylist activate a PRO Account?
  • The PRO Account is the protection for your business: you will have access to technical lines and professional formats that are invisible and unavailable for purchase by private clients.
  • We protect your expertise by ensuring that your clients do not find the same products online at lower prices, safeguarding the value and profitability of your service.
  • Activation is free, without binding contracts, and verification occurs within 1-24 business hours.
Is cliCHair a truly sustainable ecosystem?
  • Yes. Every single shipment is 100% carbon-neutral thanks to partnerships with DHL GoGreen and Shopify Planet.
  • Through the clichAIR Eco protocol, we use essential and recyclable packaging, eliminating unnecessary plastic to transform every purchase into an ethical act.
Can I use cliCHair as a "Plan B" for my salon emergencies?
  • Certainly. cliCHair was created to eliminate uncertainty: you can keep your usual suppliers and use us when you have an emergency, a delay, or want to differentiate yourself with exclusive brands.
  • We do not require minimum orders or "volume packages": you order only what you need, exactly when you need it, with your B2B conditions already active.