Curly Up · Defined Curls by Edelstein

Curly Up by Edelstein is a professional line for perfectly defined, soft and frizz-free curls. Enriched with plant-based keratin and Vitis Vinifera extract, it deeply hydrates, strengthens the fibre and protects against external damage, free from parabens and silicones.

WHAT CURLY UP DOES FOR YOUR HAIR

The phyto-keratin and grape actives nourish and reinforce curly and wavy hair, enhancing the natural curl pattern while controlling frizz. Shampoo, mask and styling fluid deliver elasticity, shine and lasting definition without weighing curls down. Ideal for waves, curls and coils, including colour-treated hair.

HOW TO USE CURLY UP

Cleanse with the Curly Up shampoo, hydrate with the mask, then shape damp hair with the styling fluid and scrunch, air-drying or diffusing. The home and pro kits make the full routine easy to follow. Suitable for regular use on curly hair.

Professional Edelstein Curly Up with fast, signed delivery across Switzerland.

Part of the Edelstein professional range available at cliCHair Switzerland.

The cliCHair Method: Science, Margin, and Exclusivity

We have eliminated sales agents and intermediaries that weigh down traditional distribution by up to 20%.
For the professional: This translates into approximately 20% more margin for every single in-salon application.
For the private client: It guarantees a transparent price based on the actual value of the formula, without the markups of the physical supply chain.

We are not an infinite catalog, but a system of critical selection: every product enters our ecosystem only if it passes rigorous performance tests.
Every formula is bio-chemically validated by Carlo (Scientific Director) and field-tested by Concetta (Master Colorist) to ensure infallible results and territorial exclusivity in Switzerland.

clichAIr is our proprietary AI that decodes the chemistry of every formula by analyzing INCI and compatibility 24/7.
For the private client: It builds a tailor-made routine based on the hair's bio-chemical needs, reducing the risk of incorrect purchases by 30% (internal data on returns due to incompatibility).
For the professional: It supports the calculation of costs per application and instantly resolves technical doubts regarding mixing and protocols.

The PRO Account is the protection for your business: you will have access to technical lines and professional formats that are invisible and unavailable for purchase by private clients.
We protect your expertise by ensuring that your clients do not find the same products online at lower prices, safeguarding the value and profitability of your service.
Activation is free, without binding contracts, and verification occurs within 1-24 business hours.

Yes. Every single shipment is 100% carbon-neutral thanks to partnerships with DHL GoGreen and Shopify Planet.
Through the clichAIR Eco protocol, we use essential and recyclable packaging, eliminating unnecessary plastic to transform every purchase into an ethical act.

Certainly. cliCHair was created to eliminate uncertainty: you can keep your usual suppliers and use us when you have an emergency, a delay, or want to differentiate yourself with exclusive brands.
We do not require minimum orders or "volume packages": you order only what you need, exactly when you need it, with your B2B conditions already active.