Pure.
Digital.
Revolution.
The AI platform for professional haircare in Switzerland.
The origin
Distribution first. Then the platform.
cliCHair started where two trades that rarely talk to each other met: a master colorist with years of technical work behind the chair, who knows the real limits of a product because she has used it on her clients' hair, and a developer convinced that a salon's decisions could be calculated rather than guessed.
ÜLTIMA hair concept was founded in 2018, and for years we worked as a professional distributor in the classic way: salon visits, samples, printed price lists. That period taught us the trade from the inside, and showed us precisely which parts of the job were real expertise and which were simply repetition.
cliCHair is the next step. We automated the repetition and kept the expertise. The method did not come after the technology: the technology was built to run the method.
The platform
Always open, between the brand and the people who use it
cliCHair is the Swiss platform dedicated to professional haircare. We are the official importer of the brands we carry, with fast delivery throughout Switzerland.
We work as a hub: the brand on one side, the people who use the product on the other, and in between a platform that never closes. No appointment to arrange, no round of phone calls, no waiting for a price list. You order when you need to, with prices already set for your profile and technical calculation available at any time.
Everything that usually takes a phone call or an email lives inside your account: orders, reorders, invoices, tracking, returns, purchase history. No office hours to work around, no form to fill in twice. An automated process costs less, wastes no paper and adds no unnecessary steps: this is where both the pricing further down this page and the way we ship come from.
Every type of access is verified and sees the catalogue that belongs to it. Private clients find the retail selection: the same products a hairdresser recommends and sells in the salon, with the same INCI lists and the same technical advice. Verified professionals also reach the full catalogue, with the technical lines, the colour ranges and the professional formats that stay out of sight for anyone outside the trade.
Salons and hairdressers
The full technical catalogue, professional formats and reserved pricing.
I'm a hairdresserPrivate clients
The same products your hairdresser uses and recommends in the salon.
I'm a private clientSchools and academies
Continuous supply for teaching labs and practical training.
Schools & academiesProfessional distributors
Access to the ranges for those who supply salons through their own network.
DistributorsThe principle
Depth, not breadth
The difference is not how many products you find. It is how well we know them.
We work with a small number of complete professional ranges, technical and colour lines included, studied down to the last INCI. A generalist assortment offers you a few retail references. Here you find the whole range, with the application protocol for every single reference and the cost per service.
This is also why the technical lines stay reserved for professionals: it protects your expertise in the salon and keeps professional references out of online price wars.
Register as a professionalThe engine
clichAIr
It is not a support chat. It is the calculation engine the platform is named after.
If you run a salon, it works out dosages per application, cost per service, how many applications you get from one pack and how profitable a kit is. If you are buying for yourself, it does the opposite job and an equally useful one: it reads the INCI lists, checks that the products you are putting together are compatible and builds the right routine for your hair, so you stop buying by trial and error.
It answers 24 hours a day, on the site and on the messaging channels you already use. And when it recognises that a question goes beyond its limits, it passes you to the right person. Click the AIr badge, bottom left: it is on every page of the site.
The validation
AI does not decide on its own
Every formula goes through our team of experts, every protocol through technical verification in the field. Nothing enters the platform without that check.
And every answer becomes permanent knowledge. When clichAIr meets a question it cannot answer with certainty, it passes it to us: the answer is validated and stays available to everyone. The same goes for the corrections that come from verified professionals, when a protocol behaves differently on real hair. The platform does not learn on its own and does not learn from the web: it grows on the work of the people who use it every day.
Education
A product performs as well as the hand that applies it
A technical product on its own is not enough. That is why we run in-person professional courses alongside the platform, built together with the manufacturers.
We hold courses and events regularly, and we open dedicated sessions when a group of salons shares the same technical interest. Either way the starting point is the same: write to us with the subject that interests you and we will let you know as soon as dates open.
Write to us about trainingThe value
The value stays where the work is
Platform automation lowers our structural costs, and we do not keep those savings: they become the price you see. No inflated price list with apparent discounts layered on top.
Each channel has its own terms, calculated on the role of the buyer and on the real value of the product.
And no strings attached: no contracts, no punitive minimum orders. If you already have a supplier you trust, keep them. cliCHair also works well as a complementary channel, for urgent needs and for testing new lines.
Request your termsEthics
The cliCHair ECO protocol
Every shipment is carbon-neutral. We select cruelty-free products and use essential packaging in recyclable materials.
Digital efficiency is not only an economic advantage. It also means less waste.
SustainabilityThe team
People, not a switchboard
Behind the platform there is a strategic direction that builds the partnerships with the brands, an operations direction that handles logistics and daily support, a scientific and trichology direction, and a master colorist who verifies every protocol in the field.
A small team, where the person who answers you is the one who actually does that work. That is what we mean when we say technology is driven by people.
Write to us with any request, technical or commercial.