The cliCHair platform
Intelligent.Innovative.Impartial.
cliCHair is the Swiss platform for professional haircare run by an artificial intelligence: clichAIr. It advises you, does the maths, takes your orders and follows up after you buy. Behind it, a team supervises it and keeps training it.
- Switzerland and LiechtensteinDelivery area
- Official importerOf the brands we carry
- 24/7clichAIr answers in writing
- 12:00Orders placed by noon ship the same day, Mon to Fri
- CHF 99Free DHL Express shipping from
- 4 languagesEN, IT, DE, FR
Whenever you want
Ask, order and reorder at any hour. No sales reps, no phone, no salon visits: an answer straight away and in writing, and the price without having to ask for it.
01 Three words
Three words, and what they mean in practice
We do not ask you to take them on trust. Each one is backed by something you can check on this site today.
Intelligent
An engine that calculates, not a chat that reassures.
- clichAIr reads every INCI list and works out dosages, cost per service and routines.
- It answers 24 hours a day, on the site and on WhatsApp.
- It learns only from corrections verified by our experts, never from the web.
Innovative
The Pure Digital model: repetition automated, expertise kept.
- Orders, reorders, invoices, tracking and returns in your account, with no office hours.
- Tools for the salon: quick order, colour formulator, cost and stock, profitability on every product page.
- A version number on every page, and a public list of what changes with each release.
Impartial
The same rules for everyone who uses the platform.
- Prices set by role and shown before you order: no sales reps, no price lists on request, no negotiation.
- Advice follows the formula and the protocol, not the margin.
- Every brand is presented with the same data: INCI, protocol, cost per service.
02 The method
Knowledge that grows with the people who work
We know every formula
A few complete ranges, studied down to the last INCI, with protocol and cost per service.
clichAIr works with you
It calculates dosages and costs, builds routines, handles orders and requests.
The salon reports reality
When a protocol behaves differently on real hair, the verified professional flags it.
Experts validate, everyone benefits
Our team checks the correction and clichAIr answers better for everyone. When needed, the information goes back to the manufacturer.
The cycle starts again
A distributor sells you the product. cliCHair also gives you back what salons have learned using it.
03 The story
Distribution first. Then the platform.
cliCHair started where two trades that rarely talk to each other met: a master colorist with years of work behind the chair and a developer convinced that a salon’s decisions could be calculated rather than guessed.
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2018
ÜLTIMA hair concept
Years as a classic distributor: salon visits, samples, printed price lists. That is where we learned which parts of the job were real expertise and which were simply repetition.
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The platform
cliCHair
We automated the repetition and kept the expertise. The technology was built to run the method, not the other way round.
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The engine
clichAIr
The calculation engine the platform is named after, on every page of the site and on the messaging channels you already use.
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Today
Run by clichAIr
Advice, orders, reorders and support go through clichAIr. The team works behind the scenes: it supervises clichAIr, corrects it and keeps it evolving. Every release has a number and a date: what it changes for you is on the Updates page.
Read the updates
04 Who it’s for
Always open, between the brand and the people who use it
We work as a hub: the brand on one side, the people who use the product on the other, and in between a platform that never closes. You order when you need to, with no appointments and no waiting for a price list, at prices already set for your profile.
The brands
Official importer. Technical data straight from the manufacturer.
The platform
cliCHair
clichAIr, a catalogue for every role, logistics, pricing, always open.
The people
Salons and private clients.
Every access sees the catalogue that belongs to it: private clients the retail selection, verified professionals also the technical lines, colour and professional formats.
Salons and hairdressers
The complete catalogue, technical and colour lines included, with prices reserved for professionals and tools that calculate every service.
I’m a hairdresserAnd private clients too
The retail selection: the same products salons sell to their clients, with clichAIr as your advisor.
I’m a private client
Schools, distributors, online shops or partners? Write to us through the contact form.
05 The principles
Depth, not breadth
The difference is not how many products you find. It is how well we know them.
We work with a small number of complete professional ranges, technical and colour lines included. For every reference you find the application protocol and the cost per service.
The technical lines stay reserved for professionals: it protects your expertise in the salon and keeps professional references out of online price wars.
The value stays where the work is
Automation lowers our structural costs, and those savings become the price you see.
No inflated price list with apparent discounts layered on top. Two salons with the same profile see the same price: it does not depend on who calls more often or negotiates harder.
No strings attached: no contracts, no punitive minimum orders. If you already have a supplier you trust, keep them: cliCHair also works well as a complementary channel, for urgent needs and for testing new lines.
06 The engine
clichAIr
It is not a support chat. It is the calculation engine the platform is named after.
If you run a salon
- Dosages per application and cost per service
- How many applications you get from one pack, and how profitable a kit is
- Orders, reorders and requests, 24 hours a day
If you buy for yourself
- It reads the INCI lists and checks that the products you combine are compatible
- It builds the right routine for your hair, so you stop buying by trial and error
- How long a product lasts and what it costs per use
A supervised AI, not one left on its own
clichAIr handles advice, orders and requests on its own. It does not learn from the web: it grows only on what the team has verified, formula by formula and protocol by protocol. The team does not answer in its place: it checks clichAIr, corrects it and trains it. When a request goes beyond its limits, or when you would rather write to the team, clichAIr points you to the Contact page: the team replies by email as soon as possible.
Click the AIr badge, bottom left, on every page of the site. clichAIr also answers on WhatsApp.
07 The tools
Built into the platform, no extra app
Some are reserved for verified professionals, the others are open to everyone.
Quick order
PRO
The whole catalogue in one list, with the estimated profit next to each product.
Colour formulator
PRO
From the starting hair to the desired colour: mix, doses and protocol from the product pages, and the products to order.
Cost and stock
PRO
The cost of every colour service and the stock you need for the month.
Profitability panel
PRO
On every product page: cost per service, break-even and profit for the salon.
Cost per use
Everyone
For private clients: how long the product lasts and what it costs per use.
Your account
Everyone
Orders, reorders, invoices and tracking. Self-service returns within 14 days.
Payments
Everyone
Twint, PayPal, cards and Klarna, with the option to pay in 30 days.
Subscriptions
Everyone
Eligible products every 4, 6 or 8 weeks, with a discount on every delivery. Pause or cancel at any time.
Updates
Everyone
Every release is listed with its date and what it changes.
See the updates08 Know-how and ethics
A product performs as well as the hand that applies it
That is why the product pages give the protocol, doses and timings, and clichAIr guides you step by step whenever you are in doubt.
In News and Stories you will find guides and practical cases. All online, whenever you need it.
The cliCHair ECO protocol
Offset shipping
The emissions of every shipment are offset through DHL GoGreen and Shopify Planet, at no extra cost to you.
Essential packaging
Paper and cardboard, recyclable materials, plastic reduced to the essentials.
Fewer wrong purchases
clichAIr reads the full INCI list before you buy: less product wasted, less to throw away.
09 The team
The team behind the engine
You will not find us on the phone or in your salon. Our job is to make sure clichAIr answers well.
- Strategic directionBrand agreements and the direction of the platform.
- OperationsLogistics, orders and returns.
- Science and trichologyFormulas and protocols under review.
- Master coloristChecks the colour protocols.
clichAIr answers first, in writing, at any hour, on the site and on WhatsApp. The team steps in only when a human decision is needed: an unusual return, a dispute, a partnership proposal. In those cases, use the contact form.
Choose your access
Private clients browse and order without registering. Professionals register once: free, verified online within 1 to 24 business hours, no commitment.
Not convinced yet? Read the Professionals page or what changes with every version.