your professional go-to ritual for damaged and dehydrated hair: Regeneration Therapy Routine is a smart, high-performance trio designed to restore elasticity, shine, and strength from the very first use. Powered by keratin, hyaluronic acid, and organic Aloe Vera, this 3-step routine revitalizes hair without compromise.

Why choose this product: If your hair feels dry, lifeless, frizzy or weakened by frequent coloring, bleaching or heat styling, the Regeneration Therapy Routine offers a professional solution you can rely on. The set includes two 250 ml shampoos and one 175 ml mask, carefully balanced to reflect real usage patterns. Because masks are used less frequently than shampoos, having two bottles of shampoo ensures the routine lasts evenly — no product wasted, no gaps in care.

Technical features: The Regeneration Therapy Shampoo is formulated with hydrolyzed keratin, which penetrates deep into the hair structure to repair damage and increase strength. Hyaluronic acid delivers long-lasting hydration, while organic Aloe Vera soothes the scalp and adds softness.
The Regeneration Therapy Mask amplifies this effect, with a richer concentration of conditioning agents that reduce frizz and improve elasticity. Both formulas are SLES/SLS-free, making them ideal even for frequent use and sensitive scalps.

Benefits: Each wash leaves your hair noticeably shinier, softer, and easier to manage. The shampoo gently cleanses while prepping the hair to fully absorb the mask’s active ingredients. The mask acts as a weekly deep repair treatment, sealing in moisture, restoring natural bounce and shine, and making hair more resilient to everyday stress. Frizz is visibly reduced and manageability improves with each use.

Application protocol: Apply a small amount of shampoo to wet hair and massage gently into the scalp with circular motions. Rinse thoroughly and repeat if necessary. After towel-drying, apply the mask evenly on lengths and ends, section by section. Leave on for 5–10 minutes to allow active ingredients to deeply nourish the fiber. Rinse thoroughly with cool water to seal the cuticle and enhance shine. Use the shampoo every wash and the mask once or twice a week for long-lasting results.

Usage tips: The 2 shampoos (250 ml each) are designed to match the duration of the 175 ml mask, ensuring consistent performance over time. For even better results, minimize heat styling and always use a thermal protector. Avoid applying the mask to the scalp to prevent product build-up — focus on mid-lengths and ends where damage is most common.

Ingredients Regeneration Therapy Shampoo (250 ml): Aqua (Water), Sodium C14-16 Olefin Sulfonate, Disodium Laureth Sulfosuccinate, Coco-Glucoside, Cocamidopropyl Betaine, Sodium Chloride, PEG-200 Hydrogenated Glyceryl Palmate, Hydrolyzed Keratin, Tartaric Acid, Pyrus Malus (Apple) Fruit Extract, Citric Acid, Citrus Limon (Lemon) Fruit Extract, Hydrolyzed Grape Fruit, Hydrolyzed Wheat Bran, Sodium Benzoate, Potassium Sorbate, Sodium Hyaluronate, Aloe Barbadensis Leaf Juice, Polyquaternium-10, Sodium Hydroxide, Benzyl Alcohol, Caprylyl Glycol, Citronellol, Geraniol, Limonene, Parfum (Fragrance).

Ingredients Regeneration Therapy Mask (175 ml): Aqua (Water), Cetearyl Alcohol, Cetrimonium Chloride, Glycerin, Polyquaternium-55, Hydrolyzed Keratin, Tartaric Acid, Pyrus Malus (Apple) Fruit Extract, Citric Acid, Citrus Limon (Lemon) Fruit Extract, Hydrolyzed Grape Fruit, Hydrolyzed Wheat Bran, Sodium Benzoate, Potassium Sorbate, Sodium Hyaluronate, Aloe Barbadensis Leaf Juice, Citronellol, Geraniol, Limonene, Sodium Dehydroacetate, Parfum (Fragrance).