Smoothing and straightening treatments transform frizzy, unruly or wavy hair into sleek, manageable hair that lasts for weeks or months. This collection brings together professional keratin, nanoplasty and Liss Komplex systems, plus the shampoos and masks that prepare and maintain the result.

SMOOTHING AND STRAIGHTENING OPTIONS

Keratin treatments rebuild and smooth the fibre for soft, frizz-free hair. Nanoplasty uses smaller molecules for a gentler, formaldehyde-free smoothing. Liss Komplex is a structured straightening protocol for a longer-lasting, sleek finish. Each works on dry, frizzy, coloured or chemically treated hair.

WHICH TREATMENT SUITS YOU

Choose keratin or nanoplasty to reduce frizz and add shine while keeping movement, or Liss Komplex for a stronger, sleeker straightening result. These are professional, salon-grade treatments: for the right protocol and dosage, your stylist or our technical team can guide the choice. For daily upkeep at home, see our anti-frizz care range.

Professional smoothing and straightening treatments with fast, signed delivery across Switzerland.

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  • Extender Frizz Free

    Extender Frizz Free

    32.80 CHF Unit price 32.80 CHF/100ml
  • Flexion (L) - anti-knot

  • Shimmer Smoothing Serum

    Shimmer Smoothing Serum

    32.80 CHF Unit price 109.33 CHF/100ml
  • INEJ Smooth Shampoo

    INEJ Smooth Shampoo

    34.80 CHF Unit price 6.96 CHF/100ml
  • INEJ Smooth Conditioner

    INEJ Smooth Conditioner

    34.80 CHF Unit price 6.96 CHF/100ml
  • Argan Native Fluid

    Argan Native Fluid

    Sale price  12.40 CHF Regular price 24.80 CHF Unit price 16.53 CHF/100ml
  • INEJ Smooth Mask

    INEJ Smooth Mask

    34.80 CHF Unit price 6.96 CHF/100ml
  • Liss Komplex Hydra Shampoo

    Liss Komplex Hydra Shampoo

    14.80 CHF Unit price 5.92 CHF/100ml
  • Liss Komplex Hydra Mask

    Liss Komplex Hydra Mask

    16.80 CHF Unit price 9.60 CHF/100ml
  • All Brushing Fast

    All Brushing Fast

    24.80 CHF Unit price 9.92 CHF/100ml
  • Nika Fairy Silk Deep Conditioner 250

    Nika Fairy Silk Deep Conditioner 250

    32.80 CHF Unit price 13.12 CHF/100ml
  • Nika Fairy Silk Masque 250

    Nika Fairy Silk Masque 250

    32.80 CHF Unit price 13.12 CHF/100ml
  • Nika Fairy Silk Shampoo 250

    Nika Fairy Silk Shampoo 250

    22.80 CHF Unit price 9.12 CHF/100ml
  • Liss Komplex Essentials Kit

Before you choose

Are these real professional products?

Yes. Same formulas and same formats as professional distribution, imported directly from the manufacturers. No lighter versions for the online channel, no stock of uncertain origin.

Technical lines such as bleaches and developers remain reserved for verified PRO accounts.

How much product do I actually need?

These are concentrated formulas: the correct dose is almost always smaller than the one used out of habit.

Every product page shows volume, dose per application and frequency. For technical treatments you also find the mixing ratio and processing times, so you can work out the cost per service before ordering.

How do I choose between two similar products?

Look at the problem, not the name. Two products from the same line can work on different mechanisms: one seals the cuticle, the other rebuilds the fibre.

clichAIr reads the INCI and tells you which of the two fits the specific case, in what order and how often. On request it also calculates the cost per application.

Where do these products come from?

We import directly from the manufacturers and hold stock in Switzerland. No parallel market, no goods of uncertain origin.

It is also why the catalogue is concentrating on fewer brands: following a few producers directly is worth more than reselling many.

Professional prices and PRO account

The prices you see now are those for private clients, VAT included. With a verified PRO account, this same page shows net prices excluding VAT, professional formats and reserved technical lines.

No minimum order, no contract, payment in 30 days. Free activation, verification within 1 to 24 business hours.

Conditions differ for salons, academies and distributors.
See professional conditions

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