Smoothing and straightening treatments transform frizzy, unruly or wavy hair into sleek, manageable hair that lasts for weeks or months. This collection brings together professional keratin, nanoplasty and Liss Komplex systems, plus the shampoos and masks that prepare and maintain the result.

SMOOTHING AND STRAIGHTENING OPTIONS

Keratin treatments rebuild and smooth the fibre for soft, frizz-free hair. Nanoplasty uses smaller molecules for a gentler, formaldehyde-free smoothing. Liss Komplex is a structured straightening protocol for a longer-lasting, sleek finish. Each works on dry, frizzy, coloured or chemically treated hair.

WHICH TREATMENT SUITS YOU

Choose keratin or nanoplasty to reduce frizz and add shine while keeping movement, or Liss Komplex for a stronger, sleeker straightening result. These are professional, salon-grade treatments: for the right protocol and dosage, your stylist or our technical team can guide the choice. For daily upkeep at home, see our anti-frizz care range.

Professional smoothing and straightening treatments with fast, signed delivery across Switzerland.

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  • Flexion (L) - anti-knot

    Flexion (L) - anti-knot

    Flexion (L) - anti-knot

    24.80 CHF
    Sale price  24.80 CHF Regular price 
  • INEJ Smooth Shampoo

    INEJ Smooth Shampoo

    INEJ Smooth Shampoo

    34.80 CHF
    Sale price  34.80 CHF Regular price 
    Unit price 6.96 CHF/100ml
  • INEJ Smooth Conditioner

    INEJ Smooth Conditioner

    INEJ Smooth Conditioner

    34.80 CHF
    Sale price  34.80 CHF Regular price 
    Unit price 6.96 CHF/100ml
  • INEJ Smooth Mask

    INEJ Smooth Mask

    INEJ Smooth Mask

    34.80 CHF
    Sale price  34.80 CHF Regular price 
    Unit price 6.96 CHF/100ml
  • Argan Native Fluid

    Argan Native Fluid

    Argan Native Fluid

    24.80 CHF
    Sale price  24.80 CHF Regular price 
    Unit price 33.07 CHF/100ml
  • All Brushing Fast

    All Brushing Fast

    All Brushing Fast

    24.80 CHF
    Sale price  24.80 CHF Regular price 
    Unit price 9.92 CHF/100ml
  • Liss Komplex Hydra Mask

    Liss Komplex Hydra Mask

    Liss Komplex Hydra Mask

    16.80 CHF
    Sale price  16.80 CHF Regular price 
    Unit price 9.60 CHF/100ml
  • Liss Komplex Hydra Shampoo

    Liss Komplex Hydra Shampoo

    Liss Komplex Hydra Shampoo

    14.80 CHF
    Sale price  14.80 CHF Regular price 
    Unit price 5.92 CHF/100ml
  • Liss Komplex Essentials Kit

    Liss Komplex Essentials Kit

    Liss Komplex Essentials Kit

    44.08 CHF
    Sale price  44.08 CHF Regular price  46.40 CHF

The cliCHair Method: Science, Margin, and Exclusivity

What makes cliCHair's "Pure Digital" model so advantageous?
  • We have eliminated sales agents and intermediaries that weigh down traditional distribution by up to 20%.
  • For the professional: This translates into approximately 20% more margin for every single in-salon application.
  • For the private client: It guarantees a transparent price based on the actual value of the formula, without the markups of the physical supply chain.
How is the effectiveness of the brands in this collection guaranteed?
  • We are not an infinite catalog, but a system of critical selection: every product enters our ecosystem only if it passes rigorous performance tests.
  • Every formula is bio-chemically validated by Carlo (Scientific Director) and field-tested by Concetta (Master Colorist) to ensure infallible results and territorial exclusivity in Switzerland.
How does clichAIr help me choose the right products?
  • clichAIr is our proprietary AI that decodes the chemistry of every formula by analyzing INCI and compatibility 24/7.
  • For the private client: It builds a tailor-made routine based on the hair's bio-chemical needs, reducing the risk of incorrect purchases by 30% (internal data on returns due to incompatibility).
  • For the professional: It supports the calculation of costs per application and instantly resolves technical doubts regarding mixing and protocols.
Why should a hairstylist activate a PRO Account?
  • The PRO Account is the protection for your business: you will have access to technical lines and professional formats that are invisible and unavailable for purchase by private clients.
  • We protect your expertise by ensuring that your clients do not find the same products online at lower prices, safeguarding the value and profitability of your service.
  • Activation is free, without binding contracts, and verification occurs within 1-24 business hours.
Is cliCHair a truly sustainable ecosystem?
  • Yes. Every single shipment is 100% carbon-neutral thanks to partnerships with DHL GoGreen and Shopify Planet.
  • Through the clichAIR Eco protocol, we use essential and recyclable packaging, eliminating unnecessary plastic to transform every purchase into an ethical act.
Can I use cliCHair as a "Plan B" for my salon emergencies?
  • Certainly. cliCHair was created to eliminate uncertainty: you can keep your usual suppliers and use us when you have an emergency, a delay, or want to differentiate yourself with exclusive brands.
  • We do not require minimum orders or "volume packages": you order only what you need, exactly when you need it, with your B2B conditions already active.