Cuticles brings together technical products that open and seal the cuticle to maximise treatment absorption and performance.

WHAT CUTICLE CARE DOES FOR YOUR HAIR

By controlling how the cuticle opens and closes, these products help actives penetrate deeper and then lock benefits inside the fibre. Opening the cuticle prepares hair to receive treatments, while sealing it afterwards traps hydration and nutrients for a stronger, shinier, smoother surface. The result is a treatment-ready fibre that responds better to every step of your routine. Suitable for salon protocols and informed home care.

HOW TO USE CUTICLE PRODUCTS

Use an opening step before key treatments to prime the hair, then apply your mask, keratin or colour service. Finish with a sealing product to close the cuticle, lock in results and boost shine. Follow the indicated order for each line to get the most from your treatment.

Professional fibre care with fast, signed delivery across Switzerland.
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The cliCHair Method: Science, Margin, and Exclusivity

What makes cliCHair's "Pure Digital" model so advantageous?
  • We have eliminated sales agents and intermediaries that weigh down traditional distribution by up to 20%.
  • For the professional: This translates into approximately 20% more margin for every single in-salon application.
  • For the private client: It guarantees a transparent price based on the actual value of the formula, without the markups of the physical supply chain.
How is the effectiveness of the brands in this collection guaranteed?
  • We are not an infinite catalog, but a system of critical selection: every product enters our ecosystem only if it passes rigorous performance tests.
  • Every formula is bio-chemically validated by Carlo (Scientific Director) and field-tested by Concetta (Master Colorist) to ensure infallible results and territorial exclusivity in Switzerland.
How does clichAIr help me choose the right products?
  • clichAIr is our proprietary AI that decodes the chemistry of every formula by analyzing INCI and compatibility 24/7.
  • For the private client: It builds a tailor-made routine based on the hair's bio-chemical needs, reducing the risk of incorrect purchases by 30% (internal data on returns due to incompatibility).
  • For the professional: It supports the calculation of costs per application and instantly resolves technical doubts regarding mixing and protocols.
Why should a hairstylist activate a PRO Account?
  • The PRO Account is the protection for your business: you will have access to technical lines and professional formats that are invisible and unavailable for purchase by private clients.
  • We protect your expertise by ensuring that your clients do not find the same products online at lower prices, safeguarding the value and profitability of your service.
  • Activation is free, without binding contracts, and verification occurs within 1-24 business hours.
Is cliCHair a truly sustainable ecosystem?
  • Yes. Every single shipment is 100% carbon-neutral thanks to partnerships with DHL GoGreen and Shopify Planet.
  • Through the clichAIR Eco protocol, we use essential and recyclable packaging, eliminating unnecessary plastic to transform every purchase into an ethical act.
Can I use cliCHair as a "Plan B" for my salon emergencies?
  • Certainly. cliCHair was created to eliminate uncertainty: you can keep your usual suppliers and use us when you have an emergency, a delay, or want to differentiate yourself with exclusive brands.
  • We do not require minimum orders or "volume packages": you order only what you need, exactly when you need it, with your B2B conditions already active.