The NGY Blonde & Silver Ritual is the integrated effective maintenance system designed for those who accept no compromises on the purity of their blonde. This home ritual blends the bio-chemical precision of Carlo Histo with the colorimetric mastery of Concetta Buzzone, offering a complete cycle of Neutralization and Sealing. The protocol works on the synergy between the pH 5.5 Shampoo (Step 1) and the pH 4.0 Mask (Step 2), ensuring that the hair fiber remains healthy, compact, and luminous between salon appointments.

Why Choose This Ritual

• Double-Action System: While the shampoo instantly eliminates yellow-orange reflections, the mask seals the Acid Violet 43 pigment inside the structure, preventing fading.
• Acidic pH Color Lock: The transition from pH 5.5 to pH 4.0 allows the cuticles to be hermetically closed, transforming a porous surface into a mirroring and reflective one.
• Structural Regeneration: Not just color: wheat proteins and the natural oil matrix (Rice, Soy, Sunflower) deeply nourish, restoring strength and silkiness to stressed hair.

Technical Features & Molecular Analysis

• Pure Acid Violet 43 Pigmentation: A high-affinity molecule that acts through chromatic contrast, providing crystalline platinum and silver reflections.
• Protein Micro-Fillers (Shampoo): Hydrolyzed wheat proteins act as molecular fillers to repair damaged areas during washing.
• Triple-Oil Lipid Matrix (Mask): The synergy of rice bran, soybean, and sunflower oils replenishes essential lipids, eliminating the "straw effect" and providing elasticity.

Structural Benefits

The ritual guarantees unprecedented longevity of the cool reflection. Protected by Tocopherol (Vitamin E), the hair fiber resists oxidation and smog. The closing of the scales achieved by the acidic pH ensures immediate detangling and a shine that transforms the blonde into a vibrant and precious material.

Application Protocol: The Correct Method

IMPORTANT: For a perfect blonde, these two products must never be separated. The shampoo prepares the fiber, the mask seals it. Using them together is the only guarantee to maintain the biological health of the hair.

1. Step 1 (Shampoo): Apply to wet hair using suitable gloves. Massage uniformly and leave on for 2 to 5 minutes to neutralize yellow. Rinse thoroughly.
2. Step 2 (Mask): Towel-dry excess water. Apply the mask with the help of the Flexion Brush for precision distribution.
3. Leave on for a further 2-5 minutes, monitoring the shift towards crystalline cool tones.
4. Rinse with lukewarm or cold water to maximize sealing and shine.

Director Advice & Professional Tips

Concetta suggests not to rush: the transformation of the reflection requires observation in the mirror to reach the desired platinum. Carlo reminds us that beauty is a matter of chemistry: the mask is the "medicine" that closes the cuticle opened by the shampoo, protecting the heart of the hair. The cliCHair Pure Digital model allows you to access this Swiss technology by eliminating every intermediary, guaranteeing maximum quality directly to your home.

INCI Analysis (Shampoo): Aqua (Water, Eau), Tea-lauryl Sulfate, Magnesium Lauryl Sulfate, Lauramidopropyl Betaine, Undecylenamidopropyl Betaine, Cocamidopropylamine Oxide, Sodium Cocoyl Hydrolyzed Wheat Protein, Urea, Methyl Gluceth-20, Disodium Laureth Sulfosuccinate, Cocamide DEA, Tea-sulfate, Lauryl Alcohol, CI 60730 (Acid Violet 43), Parfum (Fragrance), Polyquaternium-10, Sodium Chloride, CI 60725, Disodium EDTA, Benzyl Alcohol, Benzyl Salicylate, Butylphenyl Methylpropional, Linalool, Methylisothiazolinone, Methylchloroisothiazolinone.

INCI Analysis (Mask): Aqua (Water, Eau), Cetyl Alcohol, Oryza Sativa (Rice) Bran Oil, Olive Glycerides, Cetrimonium Chloride, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Palmitic/Stearic Triglyceride, Parfum (Fragrance), Citric Acid, Disodium EDTA, CI 60730 (Acid Violet 43), Ethylhexylglycerin, Benzyl Salicylate, Butylphenyl Methylpropional, Linalool, CI 60725, Glycine Soja (Soybean) Oil, Linoleic Acid, Retinyl Palmitate, Ethylhexyl Palmitate, Tocopherol, Carthamus Tinctorius (Safflower) Seed Oil.

Cost-per-application: The NGY Ritual bundle is optimized to offer the best balance between performance and durability. Thanks to our Pure Digital platform, we eliminate traditional distribution costs to protect the quality of raw materials and your investment in blonde beauty.