Straightening covers every way of taking hair from unruly to smooth, from a light anti-frizz finish to a full structural service.

WHAT THE STRAIGHTENING COLLECTION DOES FOR YOUR HAIR

Not every client who asks for smooth hair wants the same thing. Some need frizz under control on a humid day, some want a mirror finish that survives a wash, some want the curl pattern relaxed for months. This collection holds the full spectrum: in-salon smoothing and straightening systems, nanoplasty protocols, and the shampoos, masks and serums that keep the result alive at home. Kits sit alongside single products, so you can run a complete service or add one step to a protocol you already use.

HOW TO CHOOSE

Start from how long the client wants the result to last: explore Fairy Silk for a silk-effect finish and frizz control, Liss Komplex for a structured straightening service, or Nanoplastia for the deepest protocol. Respect the mixing ratio, the processing time and the drying and ironing steps of each system, and always send the client home with the matching range.

Professional smoothing and straightening with fast, signed delivery across Switzerland.
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  • A white spray bottle with a black pump labeled Nika Fairy Silk extender, designed for hair care.

    Extender Frizz Free

    Extender Frizz Free
    32.80 CHF 32.80 CHF/100ml
  • A bottle of NIKA Fairy Silk Shimmer Smoothing Serum with a yellow label, designed for smoothing and protecting hair.

    Shimmer Smoothing Serum

    Shimmer Smoothing Serum
    32.80 CHF 109.33 CHF/100ml
  • INEJ Smooth Shampoo - cliCHair.ch

    INEJ Smooth Shampoo

    INEJ Smooth Shampoo
    34.80 CHF 6.96 CHF/100ml
  • INEJ Smooth Conditioner - cliCHair.ch

    INEJ Smooth Conditioner

    INEJ Smooth Conditioner
    34.80 CHF 6.96 CHF/100ml
  • Liss Komplex Hydra Shampoo

    Liss Komplex Hydra Shampoo

    Liss Komplex Hydra Shampoo
    14.80 CHF 5.92 CHF/100ml
  • Argan Native Fluid - cliCHair.ch
    Sale

    Argan Native Fluid

    Argan Native Fluid
    12.40 CHF 24.80 CHF 16.53 CHF/100ml
  • All Brushing Fast - cliCHair.ch

    All Brushing Fast

    All Brushing Fast
    24.80 CHF 9.92 CHF/100ml
  • Liss Komplex Mask - cliCHair.ch

    Liss Komplex Hydra Mask

    Liss Komplex Hydra Mask
    16.80 CHF 9.60 CHF/100ml
  • INEJ Smooth Mask - cliCHair.ch

    INEJ Smooth Mask

    INEJ Smooth Mask
    34.80 CHF 6.96 CHF/100ml
  • A white pump bottle of Moisture Lock Smoothing Deep Conditioner by Nika.

    Nika Fairy Silk Deep Conditioner 250

    Nika Fairy Silk Deep Conditioner 250
    32.80 CHF 13.12 CHF/100ml
  • Weiße NIKA Hair Silk Enhancer Flasche mit schwarzem Deckel auf weißem Hintergrund

    Nika Fairy Silk Masque 250

    Nika Fairy Silk Masque 250
    32.80 CHF 13.12 CHF/100ml
  • A bottle of Moisture Lock Smoothing Shampoo with a white label and black cap, branded by Nika.

    Nika Fairy Silk Shampoo 250

    Nika Fairy Silk Shampoo 250
    22.80 CHF 9.12 CHF/100ml
  • Liss Komplex Essentials Kit - cliCHair.ch

    Liss Komplex Essentials Kit

    Liss Komplex Essentials Kit
    46.40 CHF

Before you choose

Are these real professional products?

Yes. Same formulas and same formats as professional distribution, imported directly from the manufacturers. No lighter versions for the online channel, no stock of uncertain origin.

Technical lines such as bleaches and developers remain reserved for verified PRO accounts.
How much product do I actually need?

These are concentrated formulas: the correct dose is almost always smaller than the one used out of habit.

Every product page shows volume, dose per application and frequency. For technical treatments you also find the mixing ratio and processing times, so you can work out the cost per service before ordering.
How do I choose between two similar products?

Look at the problem, not the name. Two products from the same line can work on different mechanisms: one seals the cuticle, the other rebuilds the fibre.

clichAIr reads the INCI and tells you which of the two fits the specific case, in what order and how often. On request it also calculates the cost per application.
Where do these products come from?

We import directly from the manufacturers and hold stock in Switzerland. No parallel market, no goods of uncertain origin.

It is also why the catalogue is concentrating on fewer brands: following a few producers directly is worth more than reselling many.
Professional prices and PRO account

The prices you see now are those for private clients, VAT included. With a verified PRO account, this same page shows net prices excluding VAT, professional formats and reserved technical lines.

No minimum order, no contract, payment in 30 days. Free activation, verification within 1 to 24 business hours.

Conditions differ for salons, academies and distributors.
See professional conditions

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