Curly Hair · Definition, Texture & Perm

Curling is the range for curly and wavy hair, from everyday definition to the services that create movement.

WHAT THE CURLING COLLECTION DOES FOR YOUR HAIR

Curly hair is not a single hair type, and it rarely behaves the same way twice. This collection groups the shampoos, masks and fluids built for curl definition and hydration, the texturising sprays that bring out natural waves, and the permanent wave systems for building movement that lasts. The home-care side matters more here than almost anywhere else: a curl that is not looked after between appointments loses its shape within days, which makes this one of the easiest categories to build retail around.

HOW TO CHOOSE

Start from whether the curl already exists or has to be created. For defining and nourishing what is there, explore Curly Up and pair the shampoo with the matching mask and fluid. For texture and beach-style movement, look at the salt sprays in Styling. Follow the processing times of each protocol and adjust the product quantity to the density of the hair.

Professional curl care with fast, signed delivery across Switzerland.

Before you choose

Yes. Same formulas and same formats as professional distribution, imported directly from the manufacturers. No lighter versions for the online channel, no stock of uncertain origin.

Technical lines such as bleaches and developers remain reserved for verified PRO accounts.

These are concentrated formulas: the correct dose is almost always smaller than the one used out of habit.

Every product page shows volume, dose per application and frequency. For technical treatments you also find the mixing ratio and processing times, so you can work out the cost per service before ordering.

Look at the problem, not the name. Two products from the same line can work on different mechanisms: one seals the cuticle, the other rebuilds the fibre.

clichAIr reads the INCI and tells you which of the two fits the specific case, in what order and how often. On request it also calculates the cost per application.

We import directly from the manufacturers and hold stock in Switzerland. No parallel market, no goods of uncertain origin.

It is also why the catalogue is concentrating on fewer brands: following a few producers directly is worth more than reselling many.

The prices you see now are those for private clients, VAT included. With a verified PRO account, this same page shows net prices excluding VAT, professional formats and reserved technical lines.

No minimum order, no contract, payment in 30 days. Free activation, verification within 1 to 24 business hours.

Conditions differ for salons, academies and distributors.
See professional conditions

Something else? clichAIr answers in seconds, day or night.