Sandra lives in Basel, is 42 and works as an architect in a studio near the Rhine. Every six weeks she visits her hairdresser for her colour: a warm brown with copper reflections that she has worn for years and would not give up for anything.
The empty bottle at the wrong moment
Between building sites, meetings and deadlines, Sandra's days are never the same. Washing her hair is one of the few fixed moments. For years she bought shampoo more or less at random, usually at the supermarket around the corner. But her coloured lengths tangled after every wash, and combing them in the morning had become a small daily battle.
From the salon wash basin to cliCHair
One day at the wash basin she noticed that after the salon wash her hair detangled effortlessly. She asked her hairdresser which product she used: INEJ Color Protect by Code Zero. That same evening she searched Google for "INEJ Color Protect shampoo Switzerland" and landed on cliCHair. She ordered the shampoo and the conditioner of the line, in the 500 ml format.
Why she chose INEJ Color Protect
Before ordering, Sandra read the product page and the ingredients, just as she does with the materials of her projects:
- The shampoo is designed for colour-treated and chemically treated hair. Camellia seed oil and hemp seed oil care for the lengths and add softness, while a guar-derived conditioning agent helps detangling after rinsing.
- The conditioner contains apricot kernel, hemp seed and camellia seed oils, while Cetrimonium Chloride and Cetearyl Alcohol make combing easier.
It was exactly what she was looking for: soft lengths and no more knots.
Her routine
- She wets her hair and applies the shampoo to the roots and lengths.
- She massages gently until a soft lather forms and leaves it on for 2-3 minutes.
- She rinses thoroughly with lukewarm water, sometimes finishing with a cold rinse.
- She removes excess water and applies the conditioner to the lengths and ends, avoiding the scalp.
- She leaves it on for 3-5 minutes and rinses with lukewarm water.
After a few washes, the comb glided much more easily in the morning.
The problem was not the product, it was the calendar
With her long hair, a bottle lasted her about six weeks, and Sandra reordered more or less at that pace. But the reminder existed only in her head. Twice she realised on a Sunday evening that the shampoo was finished, and for a few days she went back to the first bottle she found at home. Her lengths noticed straight away.
Discovering the subscription
While reordering, she noticed on the product page, below the price, the option to buy as a subscription, with automatic delivery every 4, 6 or 8 weeks. She chose every 6 weeks, the same rhythm as her hairdresser appointments. This frequency comes with a 5% discount on every delivery: at the current price she pays CHF 33.06 per bottle instead of CHF 34.80.
What convinced her, though, was not so much the discount as the absence of any commitment. From her account she can:
- pause or skip a delivery;
- change her address or payment method;
- cancel the subscription whenever she wants, with no penalties.
She only has to do it at least 48 hours before the next billing date. Each delivery is billed at the price in force on the site at that moment.
Six weeks later
The parcel arrived on its own, before the bottle in the shower was empty. In August, before leaving on holiday, Sandra skipped a delivery from her account in a minute. When she came back, everything restarted without her having to think about it.
At her next appointment, her hairdresser ran the comb through her lengths and asked what she used at home. Sandra smiled: "The same as you. Only now it arrives by itself."
Why choose a cliCHair subscription
- You receive your products every 4, 6 or 8 weeks, without having to remember to reorder.
- The discount depends on the frequency: 8%, 5% or 3% on every delivery.
- You can pause, skip or cancel from your account, with no commitment and no penalties.
- All conditions are in the subscription policy.
Discover INEJ Color Protect Shampoo and INEJ Color Protect Conditioner and choose the subscription directly on the product page.
The characters and situations in this story are fictional. The results described are an example and may vary from person to person.
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