Why cliCHair doesn't promise 50% off (and why that is your advantage)

The traditional hair supply market in Switzerland is often based on inflated list prices designed to justify seemingly high percentage discounts. cliCHair breaks this cycle by offering an honest list price from the start, where the real value for the professional is measured by the final net price rather than the percentage deducted.

The illusion of percentages vs. the reality of Net Price

Many suppliers attract customers with 40% or 50% discounts, which are applied to base prices that are artificially high. At cliCHair, our strategy is transparency: we start with a competitive list price for the public (MSRP) and offer our partners a reserved professional list that lowers the actual acquisition cost. Our focus is the Unit Net (the actual price paid per unit), ensuring a concrete saving compared to the market average.

Pure Digital: eliminating intermediaries to increase your profit

Being a Pure Digital company means that cliCHair has removed the costs associated with physical sales representatives and heavy distribution structures. These structural savings are transferred directly into the hairdresser’s shopping cart. Thanks to automation, the system recognizes the user as soon as they log in, applying the economic advantage to the entire order during the checkout phase—quickly and without human error.

Total transparency: how to read the cliCHair invoice

The cliCHair invoice is designed to be a management tool for the salon, focusing on profit margin rather than just expenditure. Every document clearly states the MSRP (suggested retail price) and the Unit Net (the professional price paid), allowing for an instant calculation of your markup.

Each column on the invoice serves a specific purpose for the business owner:

• MSRP: Indicates the perceived value for the end customer and the potential for resale.
• Unit Net: Shows the real cost per single piece, already including VAT for simplified accounting.
• Total Net: Indicates the total expenditure for the quantity of that specific reference purchased.
• Discount: Highlights the total monetary savings in Swiss Francs (CHF) obtained on the entire order compared to the public list.

A partnership based on real margins

Choosing cliCHair means choosing substance over form. We do not try to impress with abstract percentage figures, but with a balance sheet that adds up. We provide Swiss professionals with technically advanced products at the best possible net price, transforming your stock from a cost into an immediate generator of profit.