Optimize instant volume with Silica Silylate-based technology that lifts roots without weighing them down. Ideal for structured styling and quick restyling, ensuring total texture control and accelerated salon productivity.
PUFF UP - Root - Body powder
Within the cliCHair Method, volume management represents one of the main challenges for the profitability of finishing services. PUFF UP transforms this challenge into an efficiency opportunity: its lightweight formula allows for the construction of architectural structures without resorting to aggressive backcombing, reducing execution times in the salon. Designed for Hairdressers, this product not only instantly increases hair volume but also optimizes product consumption thanks to its high molecular concentration, guaranteeing total control over the final texture.
Perfect Synergy: The Dry Ease Complement
For an excellent professional result, PUFF UP finds its ideal ally in Dry Ease. While Dry Ease acts as a mineral refresher and dry powder shampoo, absorbing sebum and impurities thanks to rice and corn starches, PUFF UP steps in afterward to rebuild lost volume. This "Pure & Volume" combination allows for extending the style's duration by up to 48 additional hours, offering the client a complete solution for maintaining freshness and shape between services.
Biochemical Analysis of Active Ingredients
PUFF UP's performance is driven by Silica Silylate, an advanced texturizing agent that acts by creating physical repulsion between hair fibers, generating space and volume without leaving oily residues. The formula is balanced with Glycerin to maintain cuticle elasticity, while the preservative system ensures maximum product stability over time, making it a reliable tool for every professional styling diagnosis.
Professional Protocol: Salon Use
Advanced protocol for maximum technical precision and style durability:
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Preparation: Ensure hair is perfectly dry; if necessary, perform a quick pass with Dry Ease to remove residual moisture or sebum.
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Sectioning: Create horizontal partings in areas where major support is required (vertex, crown, temples).
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Application: Dispense PUFF UP directly onto the roots of each section, maintaining a minimal distance for targeted distribution.
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Work-in: Use fingertips to massage the scalp in circular motions, activating the Silica and lifting the roots.
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Setting: For extra-strong volume, apply a blast of cold air while holding the roots lifted with your fingers.
"Quick Use" Protocol: For the Client (On-The-Go)
Practical guide to refresh the look in less than 30 seconds during the day:
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Check: Ensure hair is not damp (rain or sweat).
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Flash Touch: Tilt your head sideways and tap a small amount of powder onto areas that appear "flat."
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Reactivation: Run fingers through the hair and "shake" the roots with rapid movements to distribute the product.
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Tip Detail: Run hands through the lengths with the remaining residue on your fingers to provide a fuller structure.
PRO Tip: "If you are outdoors, avoid applying PUFF UP in very windy areas to prevent powder dispersion, and always ensure the cap is tightly closed to preserve the quality of the active ingredients." - Carlo Histo, Scientific Director
Technical FAQ
Can I use PUFF UP immediately after Dry Ease?
Absolutely. Dry Ease prepares the base by removing oiliness, making PUFF UP's volumizing action even more effective and long-lasting.
FULL INCI: AQUA, GLYCERIN, SILICA SILYLATE, PHENOXYETHANOL, ETHYLHEXYLGLYCERIN.
