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Summer Ritual Kit

Bleaching Powder
Get 7 Pay 5

Nika Extreme Lift • Up to 9 Levels

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Say goodbye to split ends

This leave-in treatment strengthens and protects your hair, leaving it smooth, shiny, and frizz-free

See the results

Intelligent Routines

AI-powered, method-driven care.

Clean Formulas

Essential actives, no compromise.

Pro Products

Performance, simplified.

For straight, sleek styles

Smooth & Sleek Routine

Frizz control, shine & silkiness

Edelstein Smoothing Treatment Nika Smoothing Treatment All Products for Straight Hair

For naturally curly hair

Curls & Definition Routine

Hydration, bounce & natural shape

Curl Definition Routine Professional Perm Treatment All Products for Curly Hair

The Daily Shape Routine

Define, hydrate, and control your style every day. The complete kit for daily men's hair shaping: practical, fast, effective.

Routine Tested In Salon Routine Created By Hairdressers