What is Curly Up Shampoo 300?

Curly Up Shampoo 300 by Edelstein is the shampoo for natural curly, wavy and permed hair from the Curly Up line: wheat and soy amino acids, Arginine HCl, Serine, Threonine, grape leaf extract and the conditioning polymer Polyquaternium-11 leave curls softer and easier to detangle after the wash. It is the first step of the Curly Up routine, before Curly Up Mask and Curly Up Fluid, in a 300 ml bottle for home use.

Specifications

Who Curly Up Shampoo 300 is for

• Natural curls and waves that need a regular wash followed by a curl mask and a definer.
• Permed hair, to keep up the wave at home between salon appointments.
• Curls that look dry or frizzy and are hard to detangle after the wash.
• Salons that use Curly Up at the wash basin and recommend the same line for home care.

For the salon size of the same shampoo, see the comparison below.

Key ingredients

• Wheat Amino Acids and Soy Amino Acids: plant amino acids that condition the hair surface and help softness.
• Arginine HCl, Serine and Threonine: amino acids that complete the conditioning complex of the Curly Up line.
• Vitis Vinifera (Grape) Leaf Extract: the grape leaf extract present in every Curly Up product.
• Polyquaternium-11 and Glycerin: conditioning polymer and humectant that help combing and keep the hair supple.

Results

After rinsing, curls are clean, softer and easier to detangle, ready for Curly Up Mask and Curly Up Fluid, which complete the routine with definition and less visible frizz.

How to use Curly Up Shampoo 300

1. Wet the hair thoroughly with lukewarm water.
2. Apply about 15 ml and massage gently into the scalp and lengths.
3. Rinse well. Repeat if necessary.
4. Continue with Curly Up Mask, then define with Curly Up Fluid.

For professionals

• Service: wash that opens a curl definition service.
• Amount per service: about 15 ml; a 300 ml bottle gives around 20 washes.
• Formats: 300 ml for home care; 1000 ml salon size for the wash basin.
• After the wash: Curly Up Mask 250, then Curly Up Fluid to define.
• Home care to recommend: the Curly Harmony Kit (shampoo, mask and fluid in home sizes).

Curly Up Shampoo 300 compared

• vs Curly Up Shampoo 1000: the same ingredient list in a 1000 ml salon bottle. The 300 ml suits home use; the 1000 ml suits the salon wash basin.

FAQ

Can it be used at every wash?

Yes: it is the regular wash of the Curly Up routine, followed by Curly Up Mask and Curly Up Fluid.

Is it suitable for permed hair?

Yes: the line is made for natural curly, wavy and permed hair.

How many washes does a 300 ml bottle give?

Around 20, at about 15 ml per wash.

Is the 1000 ml the same formula?

Yes: the ingredient lists of the 300 ml and the 1000 ml are identical.

What follows the wash in a curl service?

Curly Up Mask for 5-10 minutes, then Curly Up Fluid on damp hair, shaped by scrunching and dried with a diffuser.