Pamper your curls with the softness and effectiveness of Curly Up Shampoo, the secret to achieving perfectly defined, soft, and frizz-free curls. Thanks to its innovative formula enriched with natural extracts and phyto-keratin, this shampoo deeply hydrates, providing elasticity and shine to your curly, wavy, or permed hair.

Why choose this product: Curly Up Shampoo is designed to meet the needs of those who struggle daily with frizz and lack of curl definition. It is perfect for anyone seeking a gentle yet effective cleanse, respecting the hair’s structure without weighing it down or drying it out. The presence of phyto-keratin and Vitis Vinifera helps nourish and strengthen the hair fiber, improving the natural elasticity of curls. If you want perfectly defined, hydrated curls free from frizz, this shampoo is the ideal choice.

Technical features: The unique formulation of Curly Up Shampoo is enriched with BIO Vitis Vinifera Leaf Extract and phyto-keratin, two key ingredients known for their moisturizing and strengthening properties. It is a product entirely free from parabens, silicones, and animal-derived ingredients, making it ideal for those looking for a gentle and respectful treatment for both their hair and the environment. Available in 300 ml and 1000 ml formats, it offers a versatile solution for both daily use at home and professional salon care.

Benefits: By using Curly Up Shampoo regularly, you will notice softer, more defined, and easier-to-manage curls. Its anti-frizz action ensures flawless results even in high humidity conditions. Thanks to phyto-keratin, hair becomes visibly stronger and more elastic, while the Vitis Vinifera extract adds a natural shine, reducing dullness. The lightweight, foamy texture allows for even distribution, ensuring a gentle yet thorough cleanse.

Application protocol: For the best results, apply Curly Up Shampoo to wet hair and gently massage the scalp until a rich, creamy lather forms. Leave it on for a few minutes to allow the active ingredients to penetrate deeply, then rinse thoroughly with warm water. Repeat if necessary. For a complete curly hair care routine, pair the shampoo with the Curly Up mask and styling fluid from the same line.

Usage tips: For optimal results, use Curly Up Shampoo 2-3 times a week and pair it with a conditioner or mask specifically designed for curly hair. Avoid rubbing your hair with a towel; instead, gently pat it dry to reduce the risk of breakage and frizz. Complete your routine with Curly Up styling fluid to define your curls and protect them from humidity throughout the day.

Ingredients: Aqua (Water), Sodium Laureth Sulfate, Cocamide DEA, Cocamidopropyl Betaine, Sodium Chloride, Glycol Distearate, Cocamide MEA, Laureth-10, Polyquaternium-11, Vitis Vinifera (Grape) Leaf Extract, Wheat Amino Acids, Soy Amino Acids, Arginine HCl, Serine, Threonine, Glycerin, PEG-200 Hydrogenated Glyceryl Palmate, PEG-7 Glyceryl Cocoate, Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Coumarin, Parfum (Fragrance).