The Reconstructive Shampoo 250ml serves as the bio-chemical cornerstone of the cliCHair home-care ritual. Acting as Step 1 of the Edelstein reconstruction protocol, this technical cleanser performs a "controlled opening" of the cuticles, preparing the hair shaft to receive and retain the protein complex from subsequent treatments. Its balanced formula resets the fiber without stressing it, transforming daily cleansing into an act of molecular regeneration.
Why Choose This Product
- Post-Salon Maintenance: Engineered to ensure the molecular stability of results achieved during professional in-salon services.
- Targeted Regenerating Action: Instantly restores the integrity of depleted, fragile, or chemically treated hair.
- Usage Versatility: Effective both as a standalone strengthening cleanser and as the primary step in the complete reconstruction ritual.
- Structural Protection: Actively counteracts environmental and thermal stress, preventing fiber degradation.
Technical Features & Molecular Analysis
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Hydrolyzed Keratin: A biomimetic protein that repairs cortex gaps by integrating seamlessly into the hair's natural structure.
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Sodium Hyaluronate (Hyaluronic Acid): Generates a long-lasting water reserve within the shaft, eliminating brittleness and improving density.
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Hydrolyzed Wheat Proteins: Form a natural protective shield that smooths the cuticle and enhances reflective shine.
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Balanced Surfactant System: Elite cleansing that respects the hair color and the scalp's natural hydrolipidic film.
Structural Benefits
Consistent use of the protocol guarantees a progressively stronger and more elastic hair fiber. Wash after wash, hair regains a silky texture and multidimensional shine. The structure appears visibly more compact, with a drastic reduction in mechanical breakage and split ends caused by frequent styling.
Application Protocol (cliCHair Method)
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Technical Cleansing: Apply a dose of shampoo to wet hair, carefully distributing the product throughout the entire mane.
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Molecular Activation: Massage to generate a dense lather and leave for 2-3 minutes. This duration is crucial to allow the keratin to interact with damaged areas.
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Rinsing: Rinse completely with lukewarm water.
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Mandatory Synergy: To seal in the active ingredients, always follow with the application of the Reconstructive Mask (Step 2).
Director Advice & Professional Tips
According to Carlo Histo’s vision, the effectiveness of the home treatment is enhanced if the shampoo is worked with the Flexion Brush during the processing time: this promotes the penetration of actives and gently detangles without mechanical trauma. For severely damaged hair, Carlo Histo recommends never skipping the second wash to ensure optimal protein saturation.
INCI Analysis: Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide DEA, Sodium Chloride, Amodimethicone, Cetrimonium Chloride, Propylene Glycol, Amodimethicone, Cetrimonium Methosulfate, Sodium Hyaluronate, PEG-5 Cocomonium Methosulfate, Hydrolyzed Keratin, Sodium Cocoyl Glutamate, PEG-40 Hydrogenated Castor Oil, Hydrohydroxyethylcellulose, Polyquaternium-20, Laurdimonium Hydroxypropyl Hydrolyzed Wheat Protein, Methylchloroisothiazolinone, Methylisothiazolinone, Hexyl Cinnamal, Linalool, Limonene, Parfum (Fragrance).
Cost-per-application: Thanks to the Pure Digital model, the 250ml format is not just a shampoo, but a professional structural safeguard for the hair.
