Reconstructive Shampoo 250
Product Guide How long will this last? Reconstructive Shampoo by Edelstein
YOU PAY
CHF 12.80
25 total uses
COST / USE
CHF 0.51
per use
ESTIMATED DURATION
based on 3 times per week
~2 months
Estimates based on average use for medium-length hair. Results may vary.
DESCRIPTION
What is the Reconstructive Shampoo 250?
The Reconstructive Shampoo 250 ml is the retail cornerstone of the cliCHair home-care ritual. As Step 1 of the Edelstein reconstruction protocol, this technical cleanser performs a controlled opening of the cuticles, preparing the shaft to receive and retain the protein complex from the treatments that follow. Its balanced formula resets the fibre without stressing it.
Who it is for
For anyone maintaining a salon reconstruction service at home, and for depleted, fragile, or chemically treated hair. Effective both as a standalone strengthening cleanser and as the primary step of the complete reconstruction ritual, it counteracts environmental and thermal stress.
Key ingredients
- Hydrolyzed Keratin — biomimetic protein that repairs cortex gaps within the hair’s natural structure
- Sodium Hyaluronate (Hyaluronic Acid) — generates a long-lasting water reserve and improves density
- Hydrolyzed Wheat Protein — forms a protective shield that smooths the cuticle and enhances shine
- Balanced surfactant system — cleansing that respects hair colour and the scalp’s hydrolipidic film
Specifications
| Product type | Reconstructing shampoo (Step 1) |
|---|---|
| Size | 250 ml (retail) |
| Key actives | Keratin + hyaluronic acid + wheat protein |
| Hair type | Depleted, fragile, chemically treated |
| Range | Reconstructive (Edelstein) |
| Availability | In stock in Switzerland |
Results
Consistent use of the protocol guarantees a progressively stronger, more elastic fibre. Wash after wash, hair regains a silky texture and multidimensional shine. The structure appears visibly more compact, with a drastic reduction in mechanical breakage and split ends caused by frequent styling.
Application protocol
- Technical cleansing: apply a dose of shampoo to wet hair, distributing it carefully throughout the entire mane.
- Activation: massage to generate a dense lather and leave for 2–3 minutes. This duration is crucial to let the keratin interact with damaged areas. The Flexion (L) brush helps deliver the actives and detangle gently.
- Rinsing: rinse completely with lukewarm water.
- Mandatory synergy: to seal in the active ingredients, always follow with the Reconstructive Mask (Step 2).
Maintenance & related products
Pair daily with the Reconstructive Mask 175 and finish with the Reconstructive Fluid as a leave-in seal. After a salon service, the Reconstructive Treatment vials deliver an intensive boost. The Reconstructive Ritual Inside is the ready-made home bundle.
FAQ
How long do I leave it on?
2–3 minutes, which is crucial to let the keratin interact with the damaged areas before rinsing.
Do I need to use the mask too?
Yes. To seal in the actives, always follow with the Reconstructive Mask as Step 2.
What is the difference from the 750 ml?
Same formula: the 250 ml is the retail size for home care, while the 750 ml is the backbar format for the salon.
Full ingredients (INCI)
Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide DEA, Sodium Chloride, Amodimethicone, Cetrimonium Chloride, Propylene Glycol, Amodimethicone, Cetrimonium Methosulfate, Sodium Hyaluronate, PEG-5 Cocomonium Methosulfate, Hydrolyzed Keratin, Sodium Cocoyl Glutamate, PEG-40 Hydrogenated Castor Oil, Hydrohydroxyethylcellulose, Polyquaternium-20, Laurdimonium Hydroxypropyl Hydrolyzed Wheat Protein, Methylchloroisothiazolinone, Methylisothiazolinone, Hexyl Cinnamal, Linalool, Limonene, Parfum (Fragrance).
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Before you order
Prices, VAT and professional account
The prices you see are for private customers, VAT included. With a verified professional account this same page shows net prices excluding VAT, reserved purchasing conditions and the complete catalogue, including technical lines visible only to professionals.
Activation is on request, after manual verification by our team.
How long does it last and what does it cost per use?
These are concentrated professional formulas: the correct dose is almost always smaller than the one used out of habit.
Where available, the product page shows the dose per application and the number of uses per pack. From there you get the real cost per wash or per service, which matters more than the price of the bottle.
If the figure is missing or your case is unusual, ask clichAIr.
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Shipping costs and delivery times
We ship with DHL Express in Switzerland.
Under CHF 99 shipping costs CHF 5.80. From CHF 99 it is free.
Orders received by 12:00 from Monday to Friday leave the same day. After 12:00 they leave the next business day. Friday afternoon and weekend orders leave on Monday.
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Returns and refunds
You can request a return within 14 days of receipt, from the self-service area of your account or by writing to customer care.
For hygiene reasons we only accept products that are intact, unused and still sealed. If the seal is open or the product shows signs of use, the return is refused.
If the error is ours, the return is free. Otherwise return shipping is at your expense, 5% of the product price is withheld for logistics and quality control, and the original shipping fee is not refunded.
The refund is processed within 3 business days of the returned product being checked.
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