What is the Reconstructive Shampoo 250?
The Reconstructive Shampoo 250 ml is the retail cornerstone of the cliCHair home-care ritual. As Step 1 of the Edelstein reconstruction protocol, this technical cleanser performs a controlled opening of the cuticles, preparing the shaft to receive and retain the protein complex from the treatments that follow. Its balanced formula resets the fibre without stressing it.
Who it is for
For anyone maintaining a salon reconstruction service at home, and for depleted, fragile, or chemically treated hair. Effective both as a standalone strengthening cleanser and as the primary step of the complete reconstruction ritual, it counteracts environmental and thermal stress.
Key ingredients
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Hydrolyzed Keratin — biomimetic protein that repairs cortex gaps within the hair’s natural structure
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Sodium Hyaluronate (Hyaluronic Acid) — generates a long-lasting water reserve and improves density
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Hydrolyzed Wheat Protein — forms a protective shield that smooths the cuticle and enhances shine
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Balanced surfactant system — cleansing that respects hair colour and the scalp’s hydrolipidic film
Specifications
| Product type |
Reconstructing shampoo (Step 1) |
| Size |
250 ml (retail) |
| Key actives |
Keratin + hyaluronic acid + wheat protein |
| Hair type |
Depleted, fragile, chemically treated |
| Range |
Reconstructive (Edelstein) |
| Availability |
In stock in Switzerland |
Results
Consistent use of the protocol guarantees a progressively stronger, more elastic fibre. Wash after wash, hair regains a silky texture and multidimensional shine. The structure appears visibly more compact, with a drastic reduction in mechanical breakage and split ends caused by frequent styling.
Application protocol
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Technical cleansing: apply a dose of shampoo to wet hair, distributing it carefully throughout the entire mane.
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Activation: massage to generate a dense lather and leave for 2–3 minutes. This duration is crucial to let the keratin interact with damaged areas. The Flexion (L) brush helps deliver the actives and detangle gently.
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Rinsing: rinse completely with lukewarm water.
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Mandatory synergy: to seal in the active ingredients, always follow with the Reconstructive Mask (Step 2).
Maintenance & related products
Pair daily with the Reconstructive Mask 175 and finish with the Reconstructive Fluid as a leave-in seal. After a salon service, the Reconstructive Treatment vials deliver an intensive boost. The Reconstructive Ritual Inside is the ready-made home bundle.
FAQ
How long do I leave it on?
2–3 minutes, which is crucial to let the keratin interact with the damaged areas before rinsing.
Do I need to use the mask too?
Yes. To seal in the actives, always follow with the Reconstructive Mask as Step 2.
What is the difference from the 750 ml?
Same formula: the 250 ml is the retail size for home care, while the 750 ml is the backbar format for the salon.
Full ingredients (INCI)
Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide DEA, Sodium Chloride, Amodimethicone, Cetrimonium Chloride, Propylene Glycol, Amodimethicone, Cetrimonium Methosulfate, Sodium Hyaluronate, PEG-5 Cocomonium Methosulfate, Hydrolyzed Keratin, Sodium Cocoyl Glutamate, PEG-40 Hydrogenated Castor Oil, Hydrohydroxyethylcellulose, Polyquaternium-20, Laurdimonium Hydroxypropyl Hydrolyzed Wheat Protein, Methylchloroisothiazolinone, Methylisothiazolinone, Hexyl Cinnamal, Linalool, Limonene, Parfum (Fragrance).
