Vibrant Color 90.1 Superbleaching Ash Blond
Vibrant Color 90.1 Superbleaching Ash Blond is a professional high-lift lightening cream from the Vibrant Color range. A super light ash blonde with a cool ash reflect that lifts up to 4-5 levels while keeping unwanted warmth in check. It is mixed with developer for salon application.
Shade profile
| Level |
90.1 (Superbleaching ash blond) |
| Reflect |
Cool ash, counters warm undertones |
| Grey coverage |
Not for grey coverage (lightening shade) |
| Best on |
Natural bases for a lighter, cool result |
| Ammonia |
Yes |
| Range |
Vibrant Color |
Technical specifications
| Format |
High-lift lightening cream |
| Mixing ratio |
1:1.5 with developer |
| Developer |
30 vol for a natural lift, 40 vol for a more intense lift up to 5 levels |
| Processing time |
About 45 min (see How to use) |
| Application |
Dry, unwashed hair |
| Use with |
Oxidizer (developer) |
| Availability |
In stock in Switzerland |
How to use
- Mix 1 part Vibrant Color 90.1 with 1.5 parts developer (1:1.5): 30 vol for a natural lift, 40 vol for a more intense lift up to 5 levels.
- Apply to dry, unwashed hair, distributing on lengths and ends and keeping 2 cm away from the roots.
- After 15 minutes, apply to the roots and leave on for a further 30 minutes.
- On previously coloured hair, apply only to the regrowth first, then distribute on the lengths in the last 10 minutes.
- Emulsify with lukewarm water, massaging gently for even distribution, then rinse thoroughly and finish with a colour-protecting shampoo.
Results and expectations
An ultra-light ash blonde lifted up to 4-5 levels, with a cool reflect that keeps unwanted warmth at bay. Panthenol, hydrolyzed wheat protein and botanical extracts help protect the fibre during the lift. As a lightening service it does not cover grey: tone or colour afterwards if needed. New growth shows as it regrows, so plan a regrowth lift every 4 to 6 weeks.
What you need with it
Always mix with a cream developer such as Oxidizer. After lifting, hold the cool tone and protect against yellowing with a colour-safe routine such as INEJ Color Protect Shampoo and INEJ Color Protect Mask. Professional colour in stock with fast, signed delivery across Switzerland.
Safety and patch test
Carry out an allergy alert test 48 hours before each application. This is an oxidative lightening product for professional use: for major lightening, big level changes or colour correction, rely on a qualified colourist. Wear gloves, avoid contact with the eyes and do not apply on an irritated scalp.
FAQ
Which developer should I use?
Use 30 vol for a more natural lift and 40 vol for a more intense lift up to 5 levels, mixed 1:1.5.
Can I customise the shade?
Yes. 90.1 can be mixed with other ash or beige shades to create personalised nuances on a pre-lightened base.
Full ingredients (INCI)
Aqua (Water), Cocamide MEA, Ceteareth-30, Cetearyl Alcohol, Cera Alba (Beeswax), Hexylene Glycol, Decyl Oleate, Glyceryl Stearate SE, Lanolin, Ammonium Hydroxide, Tetrasodium EDTA, Sodium Hydrosulfite, Parfum, Sodium Sulfite, Ascorbic Acid, Trisodium NTA, Sodium Hydroxide, Propylene Glycol, Panthenol, Lecithin, Glycerin, Hydrolyzed Wheat Protein PG-Propyl Silanetriol, Tilia Cordata Flower Extract, Arctium Majus Root Extract, Panax Ginseng Root Extract, Fucus Vesiculosus Extract, Hypericum Perforatum Extract, Echinacea Angustifolia Leaf Extract
