Transform your hair routine with Volume Up Shampoo by Trend Up. This daily treatment gives fine or limp hair instant body, fullness and vitality, without weighing it down.

Why choose this product: If your hair feels flat, thin or lacking in strength, Volume Up Shampoo is the professional solution designed to restore volume and structure while remaining gentle on both scalp and hair. Ideal for those with naturally fine hair or strands weakened by technical services, this shampoo meets the needs of everyday cleansing without sacrificing thickness or shine.

Technical features: Part of the Trend Up professional line made in Italy, Volume Up Shampoo is enriched with silk proteins, powerful fortifying agents that bind to the hair fiber and increase thickness, elasticity and resistance. Its balanced formula gently cleanses without stripping while prepping the hair for any styling technique. The creamy texture and soft fragrance elevate the sensory experience, making it perfect for frequent use both at home and in the salon.

Benefits: From the very first use, hair appears more voluminous, elastic and full of life. The shampoo does not leave residue, does not dry out the scalp and maintains a healthy moisture balance. It adds lift at the roots and structure to the lengths, giving a fuller, healthier-looking appearance that holds up well even under styling stress. Ideal before blow-drying or professional styling, it enhances durability and shape retention.

Application protocol: Apply to wet hair and massage gently into the scalp and lengths for about one minute until it forms a soft lather. Rinse thoroughly. For deeper cleansing and enhanced volume, repeat the application. Follow with the matching Trend Up “Volume & Strength” mask or conditioner for optimal results.

Usage tips: Ideal for everyday washing and suitable year-round, it’s perfect as a prep step before cuts or blow-dries in salons. Pair with a diffuser for enhanced root lift, or use a round brush during blow-drying for a full-bodied finish. Avoid combining it with overly rich masks to preserve its volumizing effect.

Ingredients: Aqua (Water), Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Chloride, Glycerin, Parfum (Fragrance), PEG-120 Methyl Glucose Dioleate, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Lactic Acid, Glyceryl Oleate, Tetrasodium Glutamate Diacetate, Sodium Benzoate, Potassium Sorbate, Citric Acid, Inulin, Alpha-Glucan Oligosaccharide, Benzyl Alcohol, Sodium Hydroxide, Propylene Glycol, Lactobacillus Ferment, Lactobacillus, Cocos Nucifera (Coconut) Fruit Extract, CI 16035 (Red 40), CI 19140 (Yellow 5).