Edelstein
✓ Professional products since 1949
✓ Formulated in Edelstein's own labs
✓ Consistent, repeatable results
THE BRAND
An Italian story of hair cosmetics
Edelstein was founded in Italy in 1949 and has focused on one thing ever since: professional hair care. Decade after decade, it has built a reputation for technical expertise among hairdressers and salons, becoming a benchmark for those who want quality and consistent results.
Its lines support the salon's technical work, from smoothing to fibre reconstruction, from curls to men's care. Every product is created entirely in Edelstein's own labs, where research and production have shared the same roof for over seventy years.
Liss
Komplex
✓ BIO-MOLECULAR KERATIN
✓ FRIZZ-FREE UP TO 4 MONTHS
✓ pH-CONTROLLED PROTOCOL
RECONSTRUCTIVE
KERATIN AND HYALURONIC ACID.
THE FIBER FINDS ITSELF AGAIN.
Every step prepares and powers the next: cleanse, saturate, seal. Hydrolyzed keratin and hyaluronic acid work in synergy to rebuild the fiber and lock in hydration. A complete professional system, in the salon and at home, calibrated for the most compromised hair.
RECONSTRUCTIVE COLLECTION
A complete molecular reconstruction system: from the technical shampoo to the intensive treatment, every step prepares and powers the next.
Reconstructive Treatment
The intensive treatment that rebuilds the fiber from deep within. A two-phase Fluid + Boost system: the two reagents are mixed on the spot and carry hydrolyzed keratin and hyaluronic acid into the heart of the hair, with the renowned "Botox" effect. The professional answer for hair compromised by bleaching, chemical treatments, and thermal stress.
Reconstructive Shampoo 750
Step 1 of the protocol, in backbar format. It cleanses in a balanced way and opens the cuticle under control, priming the fiber to receive the protein complex. Hydrolyzed keratin, hyaluronic acid, and wheat proteins strengthen the hair wash after wash, without stressing it.
Reconstructive Mask 500
Step 2 that seals the reconstruction. The intensive mask locks the actives into the cortex and closes the scales, restoring density, elasticity, and manageability. Hydrolyzed keratin and hyaluronic acid at the core, with conditioning agents that smooth the cuticle and amplify shine.
Reconstructive Fluid
The final seal of the reconstruction, leave-in. A keratin fluid that repairs the most fragile areas and shields against styling heat, leaving hair soft and luminous without weighing it down. With hydrolyzed keratin, hyaluronic acid, panthenol, and glycerin: a finishing touch in the salon, a daily gesture at home.
Reconstructive Shampoo 250
Step 1 of the reconstructive routine at home. It turns daily washing into a regenerating gesture and extends the results of the salon service. Hydrolyzed keratin, hyaluronic acid, and wheat proteins for stronger, more elastic, more compact hair.
Reconstructive Mask 175
Step 2 of at-home reconstruction. Between one service and the next, it preserves the cohesion achieved in the salon, restoring density and compactness to the lengths. Hydrolyzed keratin and hyaluronic acid deep within, with conditioning actives that close the scales and counter frizz.
REGENERATION THERAPY
ALOE VERA BIO AND FRUIT COMPLEX.
HAIR REGAINS ITS ENERGY.
A therapy that nourishes and revitalizes, without weighing hair down. Aloe Vera Bio and a complex of fruit extracts work together with hydrolyzed keratin and hyaluronic acid to give hair back its energy, softness, and elasticity. An SLES and SLS free formula, designed for the salon and for daily care at home, ideal for stressed hair that asks for new vitality.
REGENERATION COLLECTION
A complete regenerating therapy, based on Aloe Vera Bio and plant-origin actives: from the gentle shampoo to the intensive treatment, every step nourishes and revitalizes the hair.
Regeneration Treatment
The 5 in 1 intensive treatment that regenerates hair in a single application. A two-phase Fluid + Boost system: the two reagents are mixed on the spot and act on five fronts, brightness, anti-frizz, hydration, elasticity, and softness. With Aloe Vera Bio, hydrolyzed keratin, and hyaluronic acid, it is the professional answer for dull, stressed hair.
Regeneration Shampoo 750
Step 1 of the therapy, in backbar format. It cleanses gently with an SLES and SLS free base, priming the hair to receive the regenerating actives. Aloe Vera Bio, fruit complex, and hydrolyzed keratin revitalize the fiber wash after wash.
Regeneration Mask 500
Step 2 that locks in the regeneration. The nourishing mask wraps the fiber in Aloe Vera Bio, hyaluronic acid, and fruit extracts, restoring softness, elasticity, and shine. A lightweight formula that nourishes without weighing hair down, ideal for the in-salon service.
Regeneration Shampoo 250
Step 1 of the regenerating routine at home. It turns daily washing into a gesture of vitality, with a gentle SLES and SLS free base. Aloe Vera Bio, fruit complex, hydrolyzed keratin, and hyaluronic acid for livelier, softer, more elastic hair.
Regeneration Mask 175
Step 2 of at-home regeneration. It nourishes deeply between one wash and the next, keeping hair soft, elastic, and luminous. Aloe Vera Bio, hyaluronic acid, and fruit extracts, in a lightweight formula that does not weigh hair down.
CURLY UP
RED VINE AND PHYTO KERATIN.
CURLS FIND THEIR SHAPE AGAIN.
The care dedicated to curly, wavy, and permed hair. Red grape leaf extract and phyto keratin nourish and strengthen the fiber, while the plant amino acid complex redraws the wave: elastic, defined curls, free of frizz. A silicone-free, lightweight formula, designed for the salon and for daily care at home, made to enhance the hair's natural texture.
CURLY UP COLLECTION
A complete system for curly, wavy, and permed hair, based on red vine and phyto keratin: from the shampoo to the mask to the shaping fluid, every step hydrates, defines, and controls frizz.
Curly Up Shampoo 1000
Step 1 of the curl routine, in backbar format. It cleanses while respecting the balance of curly hair and primes the fiber for definition. With red grape leaf extract and phyto keratin, it leaves curls soft, hydrated, and ready to take shape.
Curly Up Mask 1000
Step 2 that nourishes and disciplines the curl. The mask wraps the fiber in plant amino acids and red grape leaf extract, delivering elasticity, hydration, and crisp definition, without weighing hair down. Silicone-free, ideal for the in-salon service on curly and permed hair.
Curly Up Fluid
The shaping fluid that draws the curl, leave-in. It controls frizz, defines the wave, and adds lightweight hydration, leaving curls elastic and luminous. With red grape leaf extract and phyto keratin, it is the finishing touch in the salon and the daily gesture for curls that stay in place.
Curly Up Shampoo 300
Step 1 of the curl routine at home. It cleanses gently and respects the natural texture of curly, wavy, and permed hair, priming it for definition. Red grape leaf extract and phyto keratin for soft, hydrated curls full of shape.
Curly Up Mask 250
Step 2 of at-home curl care. It nourishes deeply between one wash and the next, restoring elasticity, hydration, and definition. Plant amino acids and red grape leaf extract in a silicone-free formula that does not weigh the curl down.
SINCE 1985, STYLE IS A CRAFT.
XFLEX
ALL OF THE MAN, IN A SINGLE LINE.
XFLEX is EDELSTEIN's complete men's line: hair, beard, shaving, and styling in a single ritual. From the refreshing shampoo to the modeling wax, from the beard oil to the after shave, every step is made for the man who wants a sharp look without wasting time. Fresh textures, reliable hold, a sense of freshness that lasts: barbershop style, every day, even at home.