Shine and gloss products give hair a mirror-like, healthy finish, smoothing the surface and reflecting light for instant brilliance. This collection brings together professional glossing serums, oils, sprays and treatments that add shine, tame frizz and make hair look polished and full of life.

WHAT SHINE AND GLOSS PRODUCTS DO

Dull hair has a rough, uneven surface that scatters light. Glossing formulas smooth and seal the cuticle, add a fine reflective veil and control frizz, so hair looks glossy, soft and healthy without feeling greasy or heavy. Ideal for dry, dull, coloured and frizz-prone hair.

HOW TO USE SHINE AND GLOSS PRODUCTS

Apply a few drops of serum or oil to damp or dry mid-lengths and ends, or mist a shine spray over finished hair from a distance. Use sparingly and build up as needed for a natural, luminous finish. Pair with smoothing care for the glossiest result.

Professional shine and gloss products with fast, signed delivery across Switzerland.

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  • Xflex Glowing Brown

    Xflex Glowing Brown

    Xflex Glowing Brown

    14.80 CHF
    Sale price  14.80 CHF Regular price 
    Unit price 14.80 CHF/100ml
  • JUICY Ultra Brightener

    JUICY Ultra Brightener

    JUICY Ultra Brightener

    24.80 CHF
    Sale price  24.80 CHF Regular price 
    Unit price 20.67 CHF/100ml
  • Xflex Strongly Blue

    Xflex Strongly Blue

    Xflex Strongly Blue

    14.80 CHF
    Sale price  14.80 CHF Regular price 
    Unit price 14.80 CHF/100ml
  • Xflex Glowing Orange

    Xflex Glowing Orange

    Xflex Glowing Orange

    14.80 CHF
    Sale price  14.80 CHF Regular price 
    Unit price 14.80 CHF/100ml
  • Xflex Strongly Red

    Xflex Strongly Red

    Xflex Strongly Red

    14.80 CHF
    Sale price  14.80 CHF Regular price 
    Unit price 14.80 CHF/100ml

The cliCHair Method: Science, Margin, and Exclusivity

What makes cliCHair's "Pure Digital" model so advantageous?
  • We have eliminated sales agents and intermediaries that weigh down traditional distribution by up to 20%.
  • For the professional: This translates into approximately 20% more margin for every single in-salon application.
  • For the private client: It guarantees a transparent price based on the actual value of the formula, without the markups of the physical supply chain.
How is the effectiveness of the brands in this collection guaranteed?
  • We are not an infinite catalog, but a system of critical selection: every product enters our ecosystem only if it passes rigorous performance tests.
  • Every formula is bio-chemically validated by Carlo (Scientific Director) and field-tested by Concetta (Master Colorist) to ensure infallible results and territorial exclusivity in Switzerland.
How does clichAIr help me choose the right products?
  • clichAIr is our proprietary AI that decodes the chemistry of every formula by analyzing INCI and compatibility 24/7.
  • For the private client: It builds a tailor-made routine based on the hair's bio-chemical needs, reducing the risk of incorrect purchases by 30% (internal data on returns due to incompatibility).
  • For the professional: It supports the calculation of costs per application and instantly resolves technical doubts regarding mixing and protocols.
Why should a hairstylist activate a PRO Account?
  • The PRO Account is the protection for your business: you will have access to technical lines and professional formats that are invisible and unavailable for purchase by private clients.
  • We protect your expertise by ensuring that your clients do not find the same products online at lower prices, safeguarding the value and profitability of your service.
  • Activation is free, without binding contracts, and verification occurs within 1-24 business hours.
Is cliCHair a truly sustainable ecosystem?
  • Yes. Every single shipment is 100% carbon-neutral thanks to partnerships with DHL GoGreen and Shopify Planet.
  • Through the clichAIR Eco protocol, we use essential and recyclable packaging, eliminating unnecessary plastic to transform every purchase into an ethical act.
Can I use cliCHair as a "Plan B" for my salon emergencies?
  • Certainly. cliCHair was created to eliminate uncertainty: you can keep your usual suppliers and use us when you have an emergency, a delay, or want to differentiate yourself with exclusive brands.
  • We do not require minimum orders or "volume packages": you order only what you need, exactly when you need it, with your B2B conditions already active.