The professional answer for a dynamic lifestyle: fresh, clean, and volumized hair in just 120 seconds, without the use of water. An invisible mineral powder that instantly absorbs impurities ideal to always keep in your bag.
Dry Ease - Powdered Dry Shampoo
For the Hairdresser Entrepreneur, Dry Ease represents a strategic retail asset that addresses one of the market's most pressing needs: saving time without sacrificing aesthetic perfection. This product is not just a dry shampoo; it is an optimizer of the cliCHair Method applied to the client's daily life. Offering Dry Ease in the salon means providing a concrete solution for those who spend all day out for work, travel, or sports, boosting retail area profitability through a high-turnover product with high perceived value.
Maintenance Consultancy Guide
Selling Dry Ease is about solving your clients' pain points. Explain to your clients that this is an essential tool for managing last-minute appointments or refreshing their style after the gym when there is no time for a traditional wash. Unlike mass-market aerosol versions that often weigh hair down or leave white residue, Code Zero’s powder technology is formulated to be completely invisible while respecting the hair's natural shine, extending the life of the professional blowout achieved in the salon.
Biochemical Analysis of Actives
The Dry Ease formula harnesses the synergy of plant starches and minerals for gentle mechanical cleansing. Oryza Sativa (Rice) Starch and Zea Mays (Corn) Starch act as natural micro-sponges that trap excess sebum. The addition of Zeolite and Kaolin (White Clay) ensures purifying and mattifying action, while Pumice (micronized pumice stone) helps physically remove impurities during brushing. Hydrolyzed Wheat Protein protects the hair fiber, preventing the dryness typical of low-cost dry shampoos.
On-the-Go Application Protocol
Teach your clients these 5 essential steps for salon-quality results, anywhere:
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Vaporization: Spray the powder directly onto the roots, where oiliness is most visible.
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Massage: Distribute the product with your fingertips, massaging the scalp and roots to promote absorption.
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Strategic Processing: Leave on for 2 minutes: this interval is crucial for the powders to saturate the sebum.
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Brushing: Brush thoroughly to eliminate all traces of powder and impurities.
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Styling: Proceed with the final touch-up for the desired look.
PRO Tip: "Dry Ease is also extraordinary as a texturizer: apply it to clean hair to gain immediate volume at the roots and the perfect structure for updos and hairstyles." - Carlo Histo
Technical FAQs
Can it be taken on a plane?
Definitely. The compact 15g format and the absence of propellant gases make it compliant with carry-on baggage regulations.
Does it leave stains on dark clothes?
No, the powder is formulated to leave no visible residue once brushed out correctly.
FULL INCI: ORYZA SATIVA (RICE) STARCH, ZEA MAYS (CORN) STARCH, TAPIOCA STARCH, ZEOLITE, HYDROLYZED WHEAT PROTEIN, PUMICE, KAOLIN.
Technical Data: Batch 7366502 - EAN 5414825005648 - PAO 12M.
Disposal: CAP (7 OTHER - Plastic), SPRAYER (PP 5 - Plastic), BOTTLE (PET 1 - Plastic).
