What is Liquid Pigment .21 Violet Ash?

Liquid Pigment .21 Violet Ash is an ultra-concentrated professional toning pigment for the salon. It neutralises yellow tones, enhances cool shades, and revives colour during colouring and straightening treatments. It also works at home, mixed with shampoo or masks, to keep blonde, white, or grey hair cool and vibrant.

Who it is for

For professional hairdressers who want to maintain and enhance cool tones in blonde, white, and grey hair, and for clients who want to keep their tone cool at home. Colouring and straightening treatments can alter the natural tone or compromise the intensity of cosmetic colour: Liquid Pigment .21 addresses this at its core. For advanced colouring or straightening services, professional use is recommended for perfect, tailored results.

Key ingredients

• Acid Violet 43 — a highly effective cosmetic pigment that immediately neutralises yellow tones
• Hydroxyethylcellulose — improves texture and application
• Caprylyl Glycol — provides conditioning properties
• Lactic Acid — helps maintain the hair’s natural hydration for visibly healthier hair

Specifications

Results

With each application it effectively neutralises unwanted yellow tones, prevents dullness, and leaves hair soft, silky, and shiny. Thanks to Lactic Acid, it also helps maintain the hair’s natural hydration, for visibly healthier, more vibrant hair. Its versatility — mixed with professional or everyday products — makes it the perfect ally for flawless cool tone.

Application protocol

Each gram of pigment equals 6 pumps, allowing customizable mixing. Choose the recipe for the result you want:

• Smooth hair without yellow tones: mix 10 g of Maximum with 1 g of Liquid Pigment (6 pumps). Apply to damp hair and proceed with straightening as usual to minimise colour alteration.
• Cool blonde: mix 40 g of Maximum with 5 g of Liquid Pigment (30 pumps). Distribute evenly on damp hair and proceed with straightening or drying.
• Warm blonde: mix 40 g of Maximum with 1 g of Liquid Pigment (6 pumps). Apply to damp hair to keep a natural, warm tone and prevent excessive yellowing.
• Extra yellow removal after straightening: mix 20 g of Deep Conditioner with 2 g of Liquid Pigment (12 pumps). Leave on for 5–10 minutes, then rinse thoroughly.
• Neutralising shampoo: mix 10 g of shampoo with 1 g of Liquid Pigment (6 pumps). Massage into wet hair and rinse thoroughly.
• Neutralising conditioner: mix 10 g of conditioner with 1 g of Liquid Pigment (6 pumps). Leave on for 3–5 minutes, then rinse.
• Nourishing mask: mix 20 g of mask with 2 g of Liquid Pigment (12 pumps). Apply to damp hair, leave on for 10–15 minutes, then rinse thoroughly.
• Post-treatment toner: mix 10 g of toner with 2 g of Liquid Pigment (12 pumps). Apply to damp hair, leave on for 5–10 minutes, and rinse thoroughly (mainly for professional use).

Tips and routine

For best results, combine it with cliCHair’s professional straightening and colouring treatments. Regular use as part of a maintenance routine helps preserve cool tones and prevent unwanted reflections. For simple home use, just add a small amount to shampoo or a mask. Avoid using excessive pigment to prevent over-altering the final colour.

FAQ

How is it dosed?

1 g of pigment equals 6 pumps, so you can mix it precisely with shampoo, conditioner, mask, toner, or a straightening base.

Can I use it at home?

Yes. Add a small amount to your shampoo (10 g + 1 g / 6 pumps) or mask to keep your tone cool between professional treatments.

Can it be used during straightening?

Yes. Mixed with the straightening base (Maximum), it neutralises yellow during the service — professional use is recommended for advanced services.

What if I use too much?

Avoid excessive pigment to prevent over-altering the final colour; follow the mixing ratios for the result you want.