What is Pure Keratin Shampoo?
Pure Keratin Shampoo brings home what usually lives only in the salon: the keratin of the K-Perfection line that enters the fibre and strengthens it from the very first wash. Designed for dull, fragile hair marked by colour and heat styling.
Who it is for
Made for damaged, fine, or weakened hair stressed by chemical treatments, bleaching, or frequent heat. If your hair breaks, tangles, or loses shine after colour, this shampoo works exactly where it is needed.
Key ingredients
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Hydrolyzed Keratin (Smart Keratin) — penetrates the fibre and rebuilds its internal structure, restoring strength and elasticity
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Cationic keratin (Laurdimonium Hydroxypropyl Hydrolyzed Keratin) — binds to the most damaged areas and repairs where it truly matters
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Grape Seed Oil (Vitis Vinifera) — rich in antioxidants, protects from oxidative stress and keeps colour alive longer
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Lactic Acid — rebalances pH, seals the cuticles, and boosts shine
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Color Guard complex — protects colour from light and environmental factors
Specifications
| Format |
250 ml |
| Product type |
Rinse-out keratin reconstructing shampoo |
| Hair type |
Damaged, fine, weakened, colour-treated |
| How often |
2–3 times per week |
| Key actives |
Smart Keratin, cationic keratin, Color Guard |
| Range |
K-Perfection (Pure Keratin) |
| Availability |
In stock in Switzerland |
Results
Wash after wash, hair feels stronger, more elastic, and more luminous. Cleansing is gentle and does not stress the fibre: less breakage, less frizz, easier combing, and colour that stays intense over time.
How to use
- Apply to wet hair and massage the scalp until a soft lather forms.
- Leave on for 1 to 2 minutes to let the actives penetrate, then rinse.
- Repeat if needed.
Tips: Use it 2 to 3 times a week, avoiding very hot water that stresses already fragile hair.
Routine & related products
To complete the routine, pair it with Pure Keratin Deep Conditioner: as a daily conditioner or, left on for 10 to 15 minutes, as an intensive mask.
FAQ
How long should I leave it on?
1 to 2 minutes, to let the keratin actives penetrate the fibre, then rinse.
How often should I use it?
2 to 3 times a week. Avoid very hot water, which stresses already fragile hair.
Is it suitable for colour-treated hair?
Yes. The Color Guard complex protects colour from light and environmental factors, and grape seed oil helps keep it vivid.
What does the keratin do?
It penetrates the fibre and rebuilds its internal structure, restoring strength and elasticity and reducing breakage.
Full ingredients (INCI)
Aqua (Water), Sodium C14-16 Olefin Sulfonate, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Phenoxyethanol, Polyquaternium-10, Sodium Cocoamphoacetate, Parfum (Fragrance), Ethylhexylglycerin, Glycol Distearate, Sodium Benzoate, Laureth-4, Laureth-2, PEG/PPG 120/10 Trimethylolpropane Trioleate, Disodium EDTA, Polyquaternium-7, Lactic Acid, Benzyl Salicylate, Vitis Vinifera (Grape) Seed Oil, Vitis Vinifera (Grape) Fruit Extract, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Chlorphenesin, Potassium Metabisulfite.
