What is Pure Keratin Shampoo 1000 ml?
Pure Keratin Shampoo 1000 ml is the technical backbar shampoo of the K-Perfection line: a 1000 ml professional format designed as the first step of the reconstructive protocol, not as an everyday cleanser. It prepares the fibre for the Ultimate Keratin Treatment and opens the way for the actives.
When to use it in the salon
On damaged, fragile, or chemically treated hair, before a reconstruction or an intensive keratin treatment. It is the technical wash that cleanses deeply and evens out porosity, so the following treatment penetrates uniformly. It is not meant for frequent washing — it is a service tool, not a maintenance product.
Key actives
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Hydrolyzed Keratin (Smart Keratin) — rebuilds the fibre from within, restoring strength and elasticity
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Panthenol (Pro-Vitamin B5) — hydrates and improves manageability, preparing the hair for the reconstructive phase
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Sodium Cocoyl Glutamate base — an amino-acid-derived surfactant that supports cleansing while respecting the fibre during the pre-treatment phase
Specifications
| Format |
1000 ml (backbar) |
| Product type |
Technical pre-treatment shampoo |
| Intended use |
Professional / salon backbar |
| Step |
First step of the reconstructive protocol |
| Hair type |
Damaged, fragile, chemically treated |
| Range |
K-Perfection (Pure Keratin) |
| Availability |
In stock in Switzerland |
The result on the client
Hair that is clean, even, and ready to receive the treatment. A consistent, repeatable result on every client: you work on a clean, predictable base and raise the performance of the reconstructive service.
Application protocol
- Apply to wet hair and massage until a lather forms.
- Rinse and, if needed, perform a second wash (double shampoo) for a complete technical cleanse.
- Towel-dry and proceed with the Ultimate Keratin Treatment and the Deep Conditioner of the line.
Professional format & resale
The 1000 ml format is dedicated to in-salon use. For home maintenance, offer your client the retail Pure Keratin Shampoo 250 ml: same line, gentle formula for frequent use. A simple over-the-counter sale that extends the result of the treatment and builds client loyalty.
FAQ
What is the 1000 ml format for?
It is the professional backbar size used as the technical first step of the reconstructive protocol, not as an everyday cleanser.
Should I double shampoo?
If needed, perform a second wash for a complete technical cleanse, then towel-dry and proceed with the treatment.
Can clients use it at home?
For home maintenance, offer the retail Pure Keratin Shampoo 250 ml, which has a gentle formula for frequent use.
Where does it fit in the protocol?
It is the first step: it cleanses deeply and evens out porosity so the Ultimate Keratin Treatment penetrates uniformly.
Full ingredients (INCI)
Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Hydrolyzed Keratin, PEG-40 Hydrogenated Castor Oil, Polyquaternium-10, Panthenol, Sodium Cocoyl Glutamate, Citric Acid, Sodium Benzoate, Potassium Sorbate, Parfum (Fragrance).
