The elegance of absolute cool Imagine a shade that captures the essence of contemporary elegance: Code Zero Vibrant Color 7.11 Intense Ash Blond is not just a color, but a style statement. Looking at the color chart, this nuance stands out for its cool and sophisticated depth, reminiscent of moonlight reflections on satin steel. It is the perfect choice for those wishing to definitively extinguish any unwanted orange or copper reflections, achieving a medium blonde with a decisive, matte, and incredibly chic character. Thanks to its advanced formulation, this product not only deposits pure and controlled pigment but also wraps the hair in a cool light that enhances its structure, ensuring impeccable grey hair coverage and a "metallic" brilliance that lasts over time. Essential for the professional seeking perfection in neutralization, it is the ideal tool for creating modern, algid looks.

Why choose Code Zero 7.11: This permanent color responds to a specific and widespread need: eliminating warmth from the hair to achieve an extremely natural and cool result. The formula is enriched with Vegetal Liposomes, which act as intelligent carriers to transport pigments deep into the hair shaft, and Shea Butter (Butyrospermum Parkii Butter), present in the ingredient list, which intensely nourishes the fiber during the chemical process, leaving hair soft and elastic. The presence of Alfa Keratin (Hydrolyzed Keratin) ensures immediate restructuring action, protecting the integrity of the shaft. The secret of this intense ash lies in the chemical balance between bases like p-Phenylenediamine and specific couplers that steer the tone towards the cool spectrum, effectively neutralizing underlying warm melanins. Choosing this product means opting for intense pigments, total coverage, and superior hair fiber protection, guaranteeing the client vibrant color without compromising hair health.

How to achieve the chosen color step-by-step: To bring Code Zero 7.11 to life, precision is fundamental. Start by pouring the coloring cream and the chosen oxidizing emulsion into a non-metallic bowl, strictly respecting the 1:1 mixing ratio (e.g., 50 ml of color + 50 ml of oxidant). Mix with a plastic tint brush until you obtain a homogeneous cream. If applying the color on virgin, untreated hair, distribute the mixture first on lengths and ends, starting 2 cm from the root, and let it process for 10-15 minutes; subsequently, apply the product to the roots and leave for another 20-25 minutes. In the case of a root touch-up, apply the mixture generously to the regrowth, letting it process for 20 minutes, then distribute the rest of the product on lengths and ends to unify the color, leaving it for the final 10 minutes. Times may vary slightly based on the chosen oxidant and hair structure.

Emulsion and rinsing: At the end of the processing time, before proceeding with water, it is crucial to perform a correct emulsion to polish the color and remove any stains from the scalp. Add a few drops of warm water to the hair and massage gently with your fingertips, emulsifying the color over the entire head for a few minutes. Subsequently, rinse thoroughly with warm water until it runs completely clear, ensuring you have removed every residue of cream.

Expert tips: The 7.11 is a powerful weapon against warm reflections. For optimal grey hair coverage and faithful tone-on-tone results, use the 20 Volume oxidant. If you wish to slightly lift the natural base while depositing the ash reflection, opt for 30 Volumes. Caution: being an intense ash (double .11 reflection), on very bleached or porous hair it could veer towards grey-green tones; in these cases, I recommend mixing it with a part of the natural base (e.g., 7.0) to "fill" the hair. To keep the coolness of the reflection and the shine intact over time, always recommend the client use the Inej Color Protect range, specific for sealing cuticles and preventing pigment fading.

Ingredients: AQUA (Water, Eau), COCAMIDE MEA, CERA ALBA (Beeswax, Cire d’Abeille), CETEARYL ALCOHOL, CETEARETH-30, BEHENYL ALCOHOL, GLYCERYL STEARATE SE, DECYL OLEATE, HEXYLENE GLYCOL, LANOLIN, AMMONIUM HYDROXIDE, BUTYROSPERMUM PARKII BUTTER, TETRASODIUM EDTA, ASCORBIC ACID, SODIUM HYDROSULFITE, SODIUM SULFITE, PARFUM (Fragrance), HYDROLYZED KERATIN, p-PHENYLENEDIAMINE, 4-CHLORORESORCINOL, 2-AMINO-4-HYDROXYETHYLAMINOANISOLE SULFATE, N-PHENYL-p-PHENYLENEDIAMINE, m-AMINOPHENOL, LECITHIN, PROPYLENE GLYCOL, PANTHENOL, GLYCERIN, ARCTIUM MAJUS ROOT EXTRACT, ECHINACEA ANGUSTIFOLIA LEAF EXTRACT, FUCUS VESICULOSUS EXTRACT, HYPERICUM PERFORATUM EXTRACT, PANAX GINSENG ROOT EXTRACT, TILIA CORDATA FLOWER EXTRACT.