What is Volume Up Shampoo?

Volume Up Shampoo by Edelstein, from the Trend Up professional line, is a volumizing shampoo for fine or limp hair, sold in a 1000 ml bottle for the salon wash basin and for home use. The cleansing base is made of Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine and Sodium Cocoyl Isethionate, with no sulfate surfactants. At about 10 ml per wash, one bottle gives around 100 washes. Guar Hydroxypropyltrimonium Chloride and Polyquaternium-10 help combing after rinsing, and the product is made in Italy.

Specifications

Who Volume Up Shampoo is for

• Fine or limp hair that lacks body at the roots and is easily weighed down.
• Salons that want a wash without sulfate surfactants before a blow-dry or a volume style.
• Home use for frequent washing, in a large 1000 ml bottle.
• Anyone who prefers a cleansing base without Sodium Laureth Sulfate or Sodium Lauryl Sulfate.

For an everyday salon shampoo in a larger format or a wash for dry, damaged hair, see the comparison below.

Key ingredients

• Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine and Sodium Cocoyl Isethionate: the cleansing system, without sulfate surfactants, which removes sebum and styling residue.
• Guar Hydroxypropyltrimonium Chloride and Polyquaternium-10: conditioning agents that help detangling and combing after rinsing.
• Glycerin: humectant that helps keep the hair soft.
• Inulin, Alpha-Glucan Oligosaccharide and Lactobacillus Ferment: prebiotic sugars and a ferment included for the care of the scalp.

Results

After rinsing, fine hair is clean and light, ready to be blow-dried with more lift at the roots, and the conditioning agents make it easier to comb. The final result also depends on the condition of the hair and on the products used after the wash, such as a volumizing spray or mousse.

How to use Volume Up Shampoo

1. Wet the hair with lukewarm water.
2. Apply about 10 ml and massage into the scalp and lengths for about one minute, until a soft lather forms. Long or thick hair needs more.
3. Leave on for a few minutes, then rinse thoroughly.
4. Repeat if the hair carries a lot of styling product.
5. Towel-dry and continue with a volumizing leave-in or mousse, then blow-dry.

For professionals

• Service: wash before a blow-dry, a cut or a volume style on fine hair.
• Amount per service: about 10 ml; a 1000 ml bottle gives around 100 washes. Long or thick hair needs more.
• Formats: 1000 ml only; there is no smaller retail size of this shampoo.
• After the wash: Volume Up Spray on towel-dried hair, from roots to ends, before blow-drying.
• Home care to recommend: Volume Up Mousse for lift at the roots when styling at home.

Volume Up Shampoo compared

• vs Sweet Almonds Shampoo: a 10-litre everyday salon shampoo with sweet almond extract, whose cleansing base contains Sodium Laureth Sulfate. Volume Up suits fine hair and a wash without sulfate surfactants; Sweet Almonds suits the everyday wash of all hair types at a high-volume wash basin.
• vs Intensive Remedy Shampoo 1000: a 1000 ml shampoo with grape leaf extract and olive oil for dry, dull or brittle hair, with Sodium Laureth Sulfate in the base. Volume Up suits fine hair that needs lightness; Intensive Remedy suits hair weakened by colour, bleaching or heat.

FAQ

Does Volume Up Shampoo contain sulfate surfactants?

No: the cleansing base is Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine and Sodium Cocoyl Isethionate, with no Sodium Laureth Sulfate or Sodium Lauryl Sulfate.

Can it be used every day?

Yes, it is suited to frequent washing. On fine hair, a light leave-in after the wash keeps the hair from being weighed down.

Is it suitable for a sensitive scalp?

It contains no Methylchloroisothiazolinone or Methylisothiazolinone: the preservatives are Sodium Benzoate, Potassium Sorbate and Benzyl Alcohol, and it contains fragrance. Anyone with a known allergy to these ingredients should not use it.

How many washes does a 1000 ml bottle give?

Around 100, at about 10 ml per wash. Long or very thick hair needs more product.

What should follow the wash in the salon?

Volume Up Spray on towel-dried hair, then a blow-dry with a round brush; for more hold at the roots, Volume Up Mousse can be used instead.