What is Volume Up Shampoo?
Volume Up Shampoo is a volumizing shampoo from the Trend Up professional line, made in Italy. It gives fine or limp hair instant body and fullness while cleansing gently, without weighing the hair down. The formula is built without sulfate surfactants, using mild sarcosinate, betaine and isethionate cleansers, so it suits frequent washing at home or in the salon.
Who it is for
- Fine or limp hair that lacks body and lift at the roots.
- Anyone who wants more fullness from an everyday wash.
- Hair weakened or flattened by technical services.
- Home and salon use, as a prep step before a cut or blow-dry.
Key ingredients
-
Sodium Lauroyl Sarcosinate: gentle primary cleanser that washes without stripping.
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Cocamidopropyl Betaine: mild co-surfactant for a soft, creamy lather.
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Glycerin: humectant that helps maintain the hair's moisture balance.
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Inulin and Alpha-Glucan Oligosaccharide: prebiotic sugars that support a balanced scalp.
Specifications
| Format |
Shampoo |
| Product type |
Volumizing shampoo |
| Hair type |
Fine or limp hair |
| Use with |
Volume & Strength mask or conditioner, or Volume Up Spray |
| Range |
Volume Up (Trend Up) |
| Availability |
In stock in Switzerland |
Results
From the first wash, hair looks more voluminous and full of body. The shampoo cleanses without leaving residue or drying the scalp, adding lift at the roots and structure through the lengths for a fuller, healthier-looking finish that holds up under styling.
How to use
- Apply to wet hair and massage gently into scalp and lengths for about one minute, until a soft lather forms.
- Rinse thoroughly.
- For deeper cleansing and more volume, repeat the application.
- Follow with the matching Volume & Strength mask or conditioner, or with Volume Up Spray.
Tips and routine
Use for everyday washing year-round, and as a prep step before cuts or blow-dries. For more root lift, pair with a diffuser or use a round brush during blow-drying. Avoid very rich masks that can weigh hair down and reduce volume. To extend body between washes, finish with Volume Up Spray.
FAQ
Does it contain sulfate surfactants?
No. The cleansing system is based on sarcosinate, betaine and isethionate surfactants, so it cleanses gently without sulfate surfactants.
How often can I use it?
It is suitable for frequent and everyday washing, year-round, at home or in the salon.
How do I get more volume?
Repeat the application for deeper cleansing, then follow with the matching Volume & Strength mask or conditioner, or Volume Up Spray.
Full ingredients (INCI)
Aqua (Water), Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Chloride, Glycerin, Parfum (Fragrance), PEG-120 Methyl Glucose Dioleate, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Lactic Acid, Glyceryl Oleate, Tetrasodium Glutamate Diacetate, Sodium Benzoate, Potassium Sorbate, Citric Acid, Inulin, Alpha-Glucan Oligosaccharide, Benzyl Alcohol, Sodium Hydroxide, Propylene Glycol, Lactobacillus Ferment, Lactobacillus, Cocos Nucifera (Coconut) Fruit Extract, CI 16035 (Red 40), CI 19140 (Yellow 5).
