Blonde Essential — Toning & Care for Blondes

Blonde Essential is the cliCHair-curated selection that keeps blonde hair bright, clean and well cared for.

WHAT BLONDE ESSENTIAL DOES FOR YOUR HAIR

This multi-brand edit brings together the products blondes actually need: anti-yellow and anti-orange toning to control unwanted warmth, plus hydration to keep lightened hair soft and healthy. We choose each item to help maintain a cool, luminous blonde for longer, whether you wear a natural blonde, a balayage or a full bleach.

HOW TO BUILD YOUR BLONDE ROUTINE

Use a toning shampoo or mask once or twice a week to neutralise yellow and orange reflects, then rinse. On other days, focus on hydration and nourishment to support the hair fibre. Adjust the toning frequency to how warm your blonde tends to look.

Professional blonde care with fast, signed delivery across Switzerland.

Before you choose

Yes. Same formulas and same formats as professional distribution, imported directly from the manufacturers. No lighter versions for the online channel, no stock of uncertain origin.

Technical lines such as bleaches and developers remain reserved for verified PRO accounts.

These are concentrated formulas: the correct dose is almost always smaller than the one used out of habit.

Every product page shows volume, dose per application and frequency. For technical treatments you also find the mixing ratio and processing times, so you can work out the cost per service before ordering.

Look at the problem, not the name. Two products from the same line can work on different mechanisms: one seals the cuticle, the other rebuilds the fibre.

clichAIr reads the INCI and tells you which of the two fits the specific case, in what order and how often. On request it also calculates the cost per application.

We import directly from the manufacturers and hold stock in Switzerland. No parallel market, no goods of uncertain origin.

It is also why the catalogue is concentrating on fewer brands: following a few producers directly is worth more than reselling many.

The prices you see now are those for private clients, VAT included. With a verified PRO account, this same page shows net prices excluding VAT, professional formats and reserved technical lines.

No minimum order, no contract, payment in 30 days. Free activation, verification within 1 to 24 business hours.

Conditions differ for salons, academies and distributors.
See professional conditions

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