Imagine the pure glow of a shimmering pearl or the refraction of ice under the winter sun: Gems 01 Platinum is the choice for an uncompromising, cool platinum blonde.
Use and safety note
Direct pigment product: it deposits colour and does not lighten, so the final result always depends on your starting colour.
Carry out a strand test and a sensitivity test 48 hours before application. If you are unsure about your starting level, consult clichAIr or a professional before use.
What is Gems 01 Platinum
Gems 01 Platinum is a semi-permanent toning mask from the CODE ZERO Gems Collection. Its ammonia-free, ready-to-use formula deposits direct pigments on pre-lightened hair, neutralising yellow tones and delivering a crystalline, ice-cool platinum reflection with healthy shine. No oxidiser is required and the colour fades gradually and evenly.
Who it is for
Ideal for blonde and pre-lightened hair at level 9-10 that turns warm or yellow after bleaching, and for anyone who wants a cool, sophisticated platinum without long-term commitment. Formulated for professional salon use. At-home application is possible when your starting level matches the shade requirement.
Key ingredients
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Basic Blue 99 and Basic Red 76: direct toning pigments that neutralise warm reflections for a cool platinum result.
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Blue Lotus Extract (Nymphaea Coerulea): soothes and helps protect the hair fibre.
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Baobab Extract (Adansonia Digitata): nourishes and supports elasticity on lightened hair.
Specifications
| Type |
Semi-permanent toning mask |
| Shade |
01 Platinum (cool anti-yellow) |
| Ammonia / oxidiser |
Ammonia-free, no oxidiser needed |
| Best on |
Pre-lightened hair, levels 9-10, free of residual warmth |
| Availability |
In stock in Switzerland |
Results
A cool, luminous platinum blonde with yellow tones neutralised, crystalline shine and an even, sophisticated reflection that fades gradually without shifting to unwanted hues.
How to use
- Wash with a gentle shampoo and towel-dry to remove excess water. Do not apply conditioner or masks beforehand, so the pigment adheres perfectly.
- On pre-lightened hair at level 9-10 with no residual yellow, apply Gems 01 Platinum directly, distributing evenly through lengths and ends.
- For a more intense effect, leave on up to 15 minutes; for a softer, more natural reflection, reduce to 5-10 minutes. Comb through for even application.
- On already-coloured or already-lightened hair, use it to revive the reflection or tone the lengths, leaving on 10-15 minutes.
- Add a little water and gently massage to emulsify, then rinse thoroughly until the water runs clear. No post-application shampoo is needed.
Pairs well with
FAQ
Do I need to mix it with an oxidiser? No. It is ready to use and works without ammonia or developer.
What happens if my base is still yellow? Cool platinum shades are built on blue pigments, and blue deposited over residual yellow warmth reads as green. Lighten and neutralise the base to level 9-10 before toning, and run a strand test first.
Can I make the platinum softer? Yes, mix Gems 01 Platinum with Gems C Clear for a lighter, pearlescent tone.
How do I make it last longer? Finish with Stabilizer pH 3.5 and wash with gentle products for coloured hair, free from harsh sulfates.
Full ingredients (INCI)
Aqua (Water), Cetearyl Alcohol, Ceteareth-25, Laureth-2, Cetrimonium Chloride, PEG-40 Hydrogenated Castor Oil, Triethanolamine, Oleth-4-Phospate, Oleyl Phospate, Polyquaternium-7, Polyquaternium-11, Propylene Glycol, Nymphaea Coerulea Flower Extract (Blue Lotus Extract), Adansonia Digitata Fruit Extract (Baobab Extract), Glycerin, Dimethicone, Tetrasodium EDTA, Parfum (Fragrance), Benzyl Salicylate, Hexyl Cinnamal, Citronellol, Methylchloroisothiazolinone, Methylisothiazolinone, Basic Blue 99, Basic Red 76
