Pure Keratin Shampoo 1000 is the technical backbar shampoo of the K-Perfection line: a 1000 ml professional format designed as the first step of the reconstructive protocol, not as an everyday cleanser. It prepares the fibre for the Ultimate Hair Reconstructing treatment and opens the way for the actives.
When to use it in the salon: on damaged, fragile or chemically treated hair, before a reconstruction or an intensive keratin treatment. It is the technical wash that cleanses deeply and evens out porosity, so the following treatment penetrates uniformly. It is not meant for frequent washing: it is a service tool, not a maintenance product.
Key actives:
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Hydrolyzed Keratin (Smart Keratin): rebuilds the fibre from within, restoring strength and elasticity.
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Panthenol (Pro-Vitamin B5): hydrates and improves manageability, preparing the hair for the reconstructive phase.
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Sodium Cocoyl Glutamate base: an amino-acid derived surfactant that supports cleansing while respecting the fibre during the pre-treatment phase.
The result on the client: hair that is clean, even and ready to receive the treatment. A consistent, repeatable result on every client: you work on a clean, predictable base and raise the performance of the reconstructive service.
Application protocol: apply to wet hair and massage until a lather forms. Rinse and, if needed, perform a second wash (double shampoo) for a complete technical cleanse. Towel-dry and proceed with the Ultimate Hair Reconstructing treatment and the Deep Conditioner of the line.
Professional format and resale: the 1000 ml format is dedicated to in-salon use. For home maintenance, offer your client the retail Pure Keratin Shampoo 250 ml: same line, gentle formula for frequent use. A simple over-the-counter sale that extends the result of the treatment and builds client loyalty.
INCI: Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Hydrolyzed Keratin, PEG-40 Hydrogenated Castor Oil, Polyquaternium-10, Panthenol, Sodium Cocoyl Glutamate, Citric Acid, Sodium Benzoate, Potassium Sorbate, Parfum (Fragrance).
