Vibrant Color 10.13 Golden Ash Platinum Blond
Vibrant Color 10.13 Golden Ash Platinum Blond is a professional permanent colour cream from the Vibrant Color range. Level 10, a platinum blond that combines cool ash tones with a touch of warm gold, formulated for even, long-lasting colour and full grey coverage. It is mixed with developer for salon application.
Shade profile
| Level |
10.13 (Golden Ash Platinum Blond) |
| Reflect |
Golden ash (.13) |
| Grey coverage |
Full (with 20 vol) |
| Best on |
Very light blond and pre-lightened bases |
| Ammonia |
Yes |
| Range |
Vibrant Color |
Technical specifications
| Format |
Permanent colour cream |
| Mixing ratio |
1:1 with developer |
| Developer |
20 vol (natural, tone-on-tone result), 30 vol (more lightening and coverage) |
| Processing time |
About 35-40 min total; virgin hair 10-15 min then 20-25 min; regrowth 20 + 10 min |
| Application |
Dry, unwashed hair |
| Use with |
Oxidizer (developer) |
| Availability |
In stock in Switzerland |
How to use
- Mix 1 part Vibrant Color 10.13 with 1 part developer (1:1): 20 vol for a natural, tone-on-tone result, or 30 vol for greater lightening and coverage.
- On virgin hair, apply to the mid-lengths and ends and leave for 10-15 minutes, then apply to the roots and leave on for a further 20-25 minutes.
- On previously coloured hair, apply to the regrowth and leave for 20 minutes, then distribute through the hair for a further 10 minutes.
- A total processing time of about 35-40 minutes ensures full pigment development and even coverage.
- Emulsify with a few drops of lukewarm water, massaging gently for 3-4 minutes, then rinse until the water runs clear and finish with a colour-safe shampoo.
Results and expectations
A platinum blond with balanced ash-golden reflects that stay luminous while keeping unwanted yellow in check, even from roots to ends and full grey coverage at 20 vol. Hydrolyzed wheat protein, panthenol, glycerin, lanolin and botanical extracts help protect the fibre during processing. As a permanent colour it grows out at the roots: plan a touch-up every 4 to 6 weeks.
What you need with it
Always mix with a cream developer such as Oxidizer. Maintain depth and shine with a colour-safe routine such as INEJ Color Protect Shampoo and INEJ Color Protect Mask. Professional colour in stock with fast, signed delivery across Switzerland.
Safety and patch test
Carry out an allergy alert test 48 hours before each application. This is an oxidative colour for professional use: for major changes, lightening or colour correction, rely on a qualified colourist. Wear gloves, avoid contact with the eyes and do not apply on an irritated scalp.
FAQ
Which developer should I use?
Mix 1:1 with a 20 vol developer for a natural, tone-on-tone result, or 30 vol for more lightening and coverage. As a level 10 platinum, it performs best on very light or pre-lightened bases.
How do I keep the blond cool and anti-yellow?
Add a small amount of Pure Pigment 0.22 Violet to the mix for a cooler, anti-yellow effect. For a warmer, more luminous result mix with a golden shade such as 9.3.
Full ingredients (INCI)
Aqua (Water, Eau), Cocamide MEA, Ceteareth-30, Cetearyl Alcohol, Cera Alba (Beeswax), Hexylene Glycol, Decyl Oleate, Glyceryl Stearate SE, Lanolin, Ammonium Hydroxide, Tetrasodium EDTA, Sodium Hydrosulfite, Parfum (Fragrance), Sodium Sulfite, Ascorbic Acid, Trisodium NTA, Sodium Hydroxide, Propylene Glycol, Panthenol, Lecithin, Glycerin, Hydrolyzed Wheat Protein PG-Propyl Silanetriol, Tilia Cordata Flower Extract, Arctium Majus Root Extract, Panax Ginseng Root Extract, Fucus Vesiculosus Extract, Hypericum Perforatum Extract, Echinacea Angustifolia Leaf Extract, 4-Chlororesorcinol, P-Phenylenediamine, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Resorcinol
