Dry hair needs deep, lasting moisture to look soft, shiny and healthy again. This collection brings together professional shampoos, masks and treatments that hydrate the hair fibre, restore suppleness and counter the dullness and roughness that come with dryness.

WHAT DRY HAIR PRODUCTS DO

Dry hair lacks moisture and lipids, so it can feel rough, look dull and break more easily. Hydrating and reconstructive formulas replenish water and nutrients inside the fibre, seal the cuticle and add shine, leaving lengths softer, more elastic and easier to manage. Ideal for hair stressed by colouring, heat styling, sun or hard water.

HOW TO BUILD YOUR DRY HAIR ROUTINE

Cleanse gently, then apply a nourishing mask or deep conditioner once or twice a week, focusing on mid-lengths and ends. Finish on damp hair with a leave-in fluid or oil to lock in moisture and protect against heat. For very damaged, dry hair, pair with a reconstruction treatment.

Professional dry hair care with fast, signed delivery across Switzerland.

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  • Reconstructive Fluid

    Reconstructive Fluid

    22.80 CHF Unit price 22.80 CHF/100ml
  • Reconstructive Shampoo 250

    Reconstructive Shampoo 250

    12.80 CHF Unit price 5.12 CHF/100ml
  • Reconstructive Mask 175

    Reconstructive Mask 175

    14.80 CHF Unit price 8.46 CHF/100ml

Before you choose

Are these real professional products?

Yes. Same formulas and same formats as professional distribution, imported directly from the manufacturers. No lighter versions for the online channel, no stock of uncertain origin.

Technical lines such as bleaches and developers remain reserved for verified PRO accounts.

How much product do I actually need?

These are concentrated formulas: the correct dose is almost always smaller than the one used out of habit.

Every product page shows volume, dose per application and frequency. For technical treatments you also find the mixing ratio and processing times, so you can work out the cost per service before ordering.

How do I choose between two similar products?

Look at the problem, not the name. Two products from the same line can work on different mechanisms: one seals the cuticle, the other rebuilds the fibre.

clichAIr reads the INCI and tells you which of the two fits the specific case, in what order and how often. On request it also calculates the cost per application.

Where do these products come from?

We import directly from the manufacturers and hold stock in Switzerland. No parallel market, no goods of uncertain origin.

It is also why the catalogue is concentrating on fewer brands: following a few producers directly is worth more than reselling many.

Professional prices and PRO account

The prices you see now are those for private clients, VAT included. With a verified PRO account, this same page shows net prices excluding VAT, professional formats and reserved technical lines.

No minimum order, no contract, payment in 30 days. Free activation, verification within 1 to 24 business hours.

Conditions differ for salons, academies and distributors.
See professional conditions

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