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Gems 12 Dark Mauve
31.80 CHF
Shipping & Delivery
- CHF 9.80 Swiss Post Economy (3–5 days, with signature, CO₂ neutral)
- Free from CHF 150 with Swiss Post Economy
- CHF 14.80 DHL Express Priority (1–2 days)
- Free from CHF 250 with DHL Express Priority
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Description
Immerse yourself in the mysterious elegance of Gems 12 Dark Mauve, an intense and sophisticated shade that blends the charm of deep mauve with velvety, shadowy undertones. Imagine the color of a ripe plum illuminated by a touch of dusky violet, wrapping your hair in a rich, enveloping reflection. Thanks to its ammonia-free formula enriched with nourishing oils, this semi-permanent mask delivers extraordinary shine and even coverage, enhancing the depth of the color on all hair types. Perfect for those seeking a refined and intense look, Dark Mauve is the ideal choice for a magnetic color without compromising hair health.
Why choose this product: Gems 12 Dark Mauve is the perfect solution for those who want a deep, rich, and vibrant color without damaging their hair. With its ammonia-free, 100% vegan, and cruelty-free formula, this treatment colors and nourishes at the same time, leaving hair soft and silky. Baobab Oil, known for its moisturizing and protective properties, helps keep hair elastic and shiny, while Lotus Flower Extract strengthens the hair fiber and protects the color from external aggressions. The presence of Basic Blue 99 and Basic Red 51 ensures intense and long-lasting pigmentation, delivering a vibrant and sophisticated reflection. It is perfect for pre-pigmenting, toning, or adding multidimensional highlights to natural and bleached hair.
How to achieve the chosen color step by step: Start by washing your hair with a gentle shampoo and towel-drying to remove excess water. Apply the mask evenly to dry or damp hair, distributing it with a wide-tooth comb for uniform coverage. For natural hair, leave it on for 15-20 minutes to achieve a visible, intense tone. For pre-lightened or treated hair, you can reduce the processing time to 5-15 minutes, depending on the desired intensity.
Emulsification and rinsing: After the processing time, emulsify with a small amount of water and gently massage to distribute the color evenly. Rinse thoroughly until the water runs clear, avoiding shampoo to maintain the pigment for as long as possible.
Tips: For an even more luminous and customized effect, mix Gems 12 Dark Mauve with Gems C Clear to achieve softer and more transparent shades. To keep the color vibrant for longer, we recommend using sulfate-free products and sealing the treatment with Stabilizer pH 3.5, which closes the cuticles and prolongs color durability.
Ingredients: Aqua (Water), Cetearyl Alcohol, Ceteareth-25, Laureth-2, Cetrimonium Chloride, PEG-40 Hydrogenated Castor Oil, Triethanolamine, Oleth-4-Phosphate, Oleyl Phosphate, Polyquaternium-7, Polyquaternium-11, Propylene Glycol, Nymphaea Coerulea Flower Extract, Adansonia Digitata Fruit Extract, Glycerin, Dimethicone, Tetrasodium EDTA, Parfum (Fragrance), Benzyl Salicylate, Hexyl Cinnamal, Citronellal, Methylchloroisothiazolinone, Methylisothiazolinone, Basic Blue 99, Basic Red 51, Basic Yellow 87.
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Frequently asked questions
How can I know if this product is truly suitable for my hair?
Our product pages are among the most complete in the industry. They include purchase reasons, technical features, real benefits, professional application protocols, usage tips and full ingredient lists. Reading them is like receiving a mini-consultation from a stylist: they connect your needs directly with the ideal result.
Do all formats have the same formula? What actually changes?
It depends on the line. In many cases the formula is identical; in others, the formats may differ in texture, concentration or ingredients, especially when professional and consumer versions exist. Always check the description and ingredients we highlight any differences transparently.
Is it safe to use on coloured, bleached or chemically treated hair?
Yes, in most cases. Professional formulas are developed to work safely on sensitized or stressed hair. If the hair is severely damaged, choose reconstructive or ultra-hydrating products: the product page always indicates this clearly.
Can I combine this product with the ones I already use?
Yes. Our lines work well together and with most professional brands. Keep your treatment goal consistent and follow the recommended protocol. The best-performing results usually come from combining shampoo + treatment + leave-in.
Are the results immediate or do they take time?
Cosmetic effects (softness, shine, smoothness, easier detangling) are often visible immediately. Structural improvements require consistency and several consecutive applications. Our product pages always specify the optimal frequency.
Is the subscription worth it? How does it work?
Yes, especially if you use the product regularly. The subscription offers automatic discounts, recurring deliveries and full flexibility: skip, modify or cancel anytime. It’s ideal for both professionals and customers who follow a stable routine.
I’m a professional: can I access special conditions?
Yes. With your personal Business Code, you unlock professional pricing and exclusive benefits. You’ll find the option in the Are you a Professional? section on the product page. If you don’t have one yet, you can request it instantly your account converts to a Pro profile automatically.
How do self-service returns work?
cliCHair offers a simple and fully self-service return system. You can start the process directly from your account, with no waiting time and no need to contact support. Enter your order number, select the item you want to return and follow the guided steps. The system updates you in real time on the status of your return.
(Full details are available in our Refund Policy.)
