Immerse yourself in an intense and sophisticated violet, a deep and vibrant shade that captures the light and gives your hair an enchanting radiance. Gems 22 Intense Violet is a rich and enveloping color, reminiscent of the majesty of the finest amethyst, with deep undertones shifting between pure violet and dark plum hues. Ideal for those who desire a bold yet elegant look, this color adds a touch of mystery and refinement to the hair, wrapping it in extraordinary shine. Its ammonia-free semi-permanent formula nourishes and protects the hair, ensuring intense and luminous coloration without compromise.

Why choose this product: Gems 22 Intense Violet is perfect for those who want to express their personality through a deep and brilliant color. Its advanced formula is enriched with lotus flower extract and baobab oil, two precious ingredients that hydrate and strengthen the hair fiber, leaving hair soft and silky. Thanks to the presence of Basic Violet 2 (CI 42520), the pigment responsible for the intense violet shade, the color deposits evenly and provides optimal coverage, even on pre-lightened hair or highlights. The shine is amplified, the hair structure is protected, and the color remains vibrant for multiple washes. It is the ideal choice both for those looking for a temporary creative look and for professional colorists seeking customizable shades.

How to achieve the chosen color step by step: For a perfect application of Gems 22 Intense Violet, starting from a clean and even base is essential. On natural hair, wash with a gentle shampoo and towel dry excess water before applying the mask directly to lengths and ends. Gently massage to distribute the color evenly and leave it on for 5 to 15 minutes, depending on the desired intensity. On pre-lightened hair, the effect will be more vivid and intense: in this case, apply the product on dry hair and leave it for 15-20 minutes for a deeper pigmentation.

Emulsification and rinsing: After the processing time, add a small amount of water and gently massage the color into lengths and ends to activate the gloss effect and ensure even pigment distribution. Rinse thoroughly until the water runs clear. Shampooing after rinsing is not necessary to maintain maximum shine and color longevity.

Tips: To intensify shine and prolong color longevity, it is recommended to seal the cuticle with a product like Stabilizer pH 3.5, which helps keep the color vibrant and protects hair structure. If a softer shade or pastel effect is desired, mix Gems 22 Intense Violet with Gems C Clear to create customized tones. Avoid frequent washing and opt for sulfate-free shampoos to preserve color brilliance.

Ingredients: Aqua (Water), Cetearyl Alcohol, Ceteareth-25, Laureth-2, Cetrimonium Chloride, PEG-40 Hydrogenated Castor Oil, Oleth 4-Phosphate, Oleyl Phosphate, Polyquaternium-7, Polyquaternium-11, Citric Acid, Propylene Glycol, Nymphaea Coerulea Flower Extract, Adansonia Digitata Fruit Extract, Glycerin, Dimethicone, Tetrasodium EDTA, Parfum (Fragrance), Benzyl Salicylate, Hexyl Cinnamal, Citronellol, Methylchloroisothiazolinone, Methylisothiazolinone, HC Blue 15, Basic Violet 2 (CI 42520)