Immerse yourself in the mysterious elegance of Gems 12 Dark Mauve: the colour of a ripe plum lit by a touch of dusky violet, wrapping the hair in a rich, enveloping reflection.
Use and safety note
Direct pigment product: it deposits colour and does not lighten, so the final result always depends on your starting colour. The formula carries a blue pigment, which over residual yellow warmth can read green or khaki instead of mauve.
Carry out a strand test and a sensitivity test 48 hours before application. If you are unsure about your starting level, consult clichAIr or a professional before use.
What is Gems 12 Dark Mauve
Gems 12 Dark Mauve is a semi-permanent toning mask from the CODE ZERO Gems Collection. Its ammonia-free, ready-to-use formula deposits intense direct pigments for a deep, velvety mauve with shadowy undertones, colouring and nourishing at the same time. The pigment deposits without lightening, so the base underneath decides how the mauve reads. No oxidiser is required and the colour fades gradually and evenly.
Who it is for
Ideal for anyone who wants a deep, rich and sophisticated mauve without damaging the hair, and for pre-pigmenting, toning or adding multidimensional reflections. A smoky violet needs a light canvas to be read: on pre-lightened or blonde hair the mauve shows clearly, while on natural mid to dark bases it leaves a discreet cool reflection rather than a visible mauve. The base must also be free of strong residual yellow, otherwise the blue component turns the result green or khaki. Formulated for professional salon use. At-home application is possible when your starting level matches the result you expect.
Key ingredients
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Basic Blue 99, Basic Red 51 and Basic Yellow 87: direct pigments that deliver an intense, long-lasting mauve reflection.
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Lotus Flower Extract (Nymphaea Coerulea): strengthens the hair fibre and helps protect the colour.
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Baobab Extract (Adansonia Digitata): moisturises and protects, keeping hair elastic and shiny.
Specifications
| Type |
Semi-permanent toning mask |
| Shade |
12 Dark Mauve (deep smoky violet) |
| Ammonia / oxidiser |
Ammonia-free, no oxidiser needed |
| Best on |
Pre-lightened and blonde hair free of strong yellow; on natural mid to dark hair a discreet cool reflection only |
| Availability |
In stock in Switzerland |
Results
A deep, vibrant mauve with velvety plum undertones, extraordinary shine and even coverage that enhances colour depth.
How to use
- Wash with a gentle shampoo and towel-dry to remove excess water. Do not apply conditioner or masks before colouring, so the pigment adheres perfectly.
- Check your starting level and the warmth left in the base: a light, yellow-free canvas is what allows the mauve to read as mauve.
- Apply the mask evenly to damp hair, distributing with a wide-tooth comb for uniform coverage. Always wear gloves: violet pigments stain skin and surfaces.
- On natural hair, leave on 15-20 minutes for a visible, intense tone; on pre-lightened or treated hair, reduce to 5-15 minutes depending on the desired intensity, since porous hair takes the pigment faster.
- Emulsify with a small amount of water and gently massage to distribute the colour evenly, then rinse thoroughly until the water runs clear, avoiding shampoo to maintain the pigment as long as possible. To seal the colour, apply Stabilizer pH 3.5.
Pairs well with
FAQ
Do I need an oxidiser? No. It is ready to use and works without ammonia or developer.
Why did my result turn green or khaki? The formula contains a blue pigment. Deposited over a base that still holds yellow warmth, blue and yellow combine and read green. A cleaner, cooler base before application prevents it.
Can I use it on natural hair? Yes, but the effect is a discreet cool reflection, not a visible mauve. On natural hair leave on 15-20 minutes; the deeper the base, the more subtle the result.
How do I soften the shade? Mix Gems 12 Dark Mauve with Gems C Clear for softer, more transparent tones.
Full ingredients (INCI)
Aqua (Water), Cetearyl Alcohol, Ceteareth-25, Laureth-2, Cetrimonium Chloride, PEG-40 Hydrogenated Castor Oil, Triethanolamine, Oleth-4-Phosphate, Oleyl Phosphate, Polyquaternium-7, Polyquaternium-11, Propylene Glycol, Nymphaea Coerulea Flower Extract, Adansonia Digitata Fruit Extract, Glycerin, Dimethicone, Tetrasodium EDTA, Parfum (Fragrance), Benzyl Salicylate, Hexyl Cinnamal, Citronellal, Methylchloroisothiazolinone, Methylisothiazolinone, Basic Blue 99, Basic Red 51, Basic Yellow 87.
