The enveloping elegance of a deep, sophisticated brown: imagine the richness of thick, velvety hot chocolate. Gems 75 Cocoa wraps the hair in natural warmth and depth.
Use and safety note
Direct pigment product: it deposits colour and does not lighten, so the final result always depends on your starting colour. On pre-lightened or porous hair the pigment grabs faster and darker.
Carry out a strand test and a sensitivity test 48 hours before application. If you are unsure about your starting level, consult clichAIr or a professional before use.
What is Gems 75 Cocoa
Gems 75 Cocoa is a semi-permanent toning mask from the CODE ZERO Gems Collection. Its ammonia-free, ready-to-use formula deposits direct pigments for a deep, vibrant, multidimensional brown with extreme shine, perfect for intensifying natural highlights or reviving a dull brown. The pigment deposits without lightening, so it works by adding depth to the colour you already have. No oxidiser is required and the colour fades gradually with washes.
Who it is for
Ideal for anyone seeking a deep brown without a flat effect, enriched with elegant undertones and a luminous, multidimensional finish, to darken overly light highlights or restore vibrancy to dull hair. It performs on both natural and coloured hair: on mid to dark bases it deepens and adds shine, on lightened hair it deposits the full cocoa brown, so the result is markedly darker. Formulated for professional salon use. At-home application is possible when your starting level matches the result you expect.
Key ingredients
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Basic Brown 17 and Basic Brown 16: direct pigments that ensure uniform, intense brown coverage.
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Acid Violet 43 and Basic Blue 99: cool pigments that hold back excess warmth and give the cocoa its elegant undertone.
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Blue Lotus Flower Extract (Nymphaea Coerulea): provides deep nourishment and hydration.
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Baobab Extract (Adansonia Digitata): nourishes and helps keep hair healthy and shiny.
Specifications
| Type |
Semi-permanent toning mask |
| Shade |
75 Cocoa (deep vibrant brown) |
| Ammonia / oxidiser |
Ammonia-free, no oxidiser needed |
| Best on |
Natural mid to dark hair for depth; lightened or coloured hair takes the full cocoa brown |
| Availability |
In stock in Switzerland |
Results
A deep, vibrant cocoa brown with elegant undertones, a luminous multidimensional effect and a silky, shiny texture.
How to use
- Wash and towel-dry the hair, removing excess water. Do not apply conditioner or masks before colouring, so the pigment adheres perfectly.
- Apply the colour mask to damp hair, combing from roots to ends for even distribution. Always wear gloves: brown pigments stain skin and surfaces.
- Leave on 5 to 15 minutes depending on the desired intensity, remembering that lightened or porous hair takes the pigment faster.
- Salon technique: for pre-pigmentation or a more intense colour, apply to dry hair and leave on 15-20 minutes before removing the excess and proceeding with the next colour application.
- Add a little lukewarm water and gently massage to emulsify, then rinse thoroughly until the water runs clear, without shampoo. For optimal results, apply Stabilizer pH 3.5.
Pairs well with
FAQ
Do I need an oxidiser? No. It is ready to use and works without ammonia or developer.
Does it cover grey hair? It tones and blends white hair rather than giving the full, lasting coverage of a permanent colour. White hair is also more porous and can take more pigment, so a strand test is recommended.
How do I get a cooler effect? Blend in a small amount of a cool Gems shade such as Gems 118 Graphite, testing the mix on a strand first. For a precise correction, work with a professional.
How do I soften the brown? Mix Gems 75 Cocoa with Gems C Clear for a softer, more natural shade.
Full ingredients (INCI)
Aqua (Water), Cetearyl Alcohol, Ceteareth-25, Laureth-2, Cetrimonium Chloride, PEG-40 Hydrogenated Castor Oil, Triethanolamine, Oleth-4-Phosphate, Oley Phosphate, Polyquaternium-11, Polyquaternium-7, Propylene Glycol, Nymphaea Coerulea Flower Extract, Adansonia Digitata Fruit Extract, Cyclopentasiloxane, Dimethicone, Tetrasodium EDTA, Parfum (Fragrance), Benzyl Salicylate, Hexyl Cinnamal, Citronellol, Methylchloroisothiazolinone, Methylisothiazolinone, Basic Red 51, Acid Violet 43, Basic Yellow 87, Basic Brown 17, Basic Brown 16, Basic Blue 99.
