Gems 52 Magenta
200ml
28.80 CHF
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CZGEM01120
Gems 52 Magenta
28.80 CHF
Unit price
14.40 CHF/100ml
Taxes included.
Shipping calculated at checkout.
Product Guide What you get Gems by CODE ZERO
YOU PAY
CHF 28.80
2 total uses
COST / USE
CHF 14.40
per use
Estimates based on average use for medium-length hair. Results may vary.
DESCRIPTION
What is Gems 52 Magenta?
Gems 52 Magenta is a semi-permanent colour mask by Code Zero, from The Gems Collection, that deposits a deep, red-violet magenta. It is ready to use, without ammonia and without developer: apply, leave on for 5 to 15 minutes and rinse.
On very light, lightened hair the magenta reads full and saturated; on natural light blonde hair it leaves a red-violet reflection. It is used on its own, diluted with Gems C Clear for a rose, as a pre-pigmentation before colour, and it is part of seven official formulas of the collection, across six families.
Specifications
| Brand | Code Zero |
|---|---|
| Range | The Gems Collection |
| Product type | Semi-permanent colour mask |
| Shade | 52 Magenta, red-violet magenta |
| Pigments | Basic Violet 2 (CI 42520) |
| Ammonia and developer | Ammonia-free, no developer |
| Format | 200 ml |
| Processing time | 5-15 minutes; 15-20 minutes on bleached strands |
| Best on | Lightest lightened hair, with a pale yellow undertone |
| Use | Professional use |
The starting base decides the colour
Gems 52 Magenta does not lighten: it adds its pigment to the colour it finds on the hair. A saturated magenta shows fully only on a light base, and the warmth left in the hair shifts it towards red and wine. Assessing the hair before application is the step that decides the final colour.
How to assess the base
- Level: how light the hair is, on a scale from 1 (black) to 10 (lightest blonde). The magenta of the colour chart is achieved on the lightest base.
- Underlying tone: after lightening a yellow or orange undertone often remains. A yellow undertone dulls the violet part of the magenta and pushes it towards red; an orange undertone turns it into a wine red.
- Evenness: roots, lengths and ends can have different levels, and each area shows a different magenta.
- Porosity: lightened or treated hair takes the pigment faster than natural hair.
What to expect and how to act
| Starting base | With 52 Magenta | How to act |
|---|---|---|
| Lightest lightened, pale yellow | Full, saturated magenta | Apply to clean, dry hair, leave on 15-20 minutes |
| Lightened with residual yellow | Redder, less violet magenta | Reduce the yellow first for a cleaner magenta |
| Lightened with orange undertone | Wine red rather than magenta | A higher lift in the salon comes first |
| Natural light blonde | Red-violet reflection | For a visible magenta, lightening in the salon comes first |
| Brown or dark | Barely visible red-violet glint | For the magenta, lightening in the salon is needed |
| Already coloured or porous | Pigment that deposits faster | Start from the minimum processing time and check visually |
How to achieve the magenta of the colour chart
- Assess the base: level and underlying tone, as described above.
- Lighten to the lightest base with a pale yellow undertone, if the hair is darker: a bleaching service in the salon.
- Reduce the residual yellow for a cleaner magenta, for example with No Glow Yellow Shampoo and No Glow Yellow Mask.
- Apply Gems 52 Magenta to clean, dry hair, leave on for 15 to 20 minutes and rinse thoroughly.
- Finish with Stabilizer pH 3.5 as the last step.
- Revive the reflection when it fades: on washed, towel-dried hair, 5 to 15 minutes according to the desired intensity.
On hair that is already very light or bleached the path starts from step 3; on darker hair the lightening is done in the salon. A test on a hidden strand shows the result on the real base in advance.
How to use Gems 52 Magenta
On washed hair
- Wash the hair and blot the excess water.
- Apply the colour mask and comb through.
- Leave on for 5 to 15 minutes according to the desired reflection intensity.
- At the end of the processing time, rinse thoroughly.
On previously bleached strands
- Apply the colour mask to clean, dry hair.
- Leave on for 15 to 20 minutes.
Pre-pigmentation
- Apply the colour mask to lengths and ends.
- Comb through.
- Remove the excess product.
- Proceed with the colour application, with or without ammonia.
Wear suitable gloves before application.
Mixes with Gems 52 Magenta
Gems 52 Magenta is used on its own for the magenta of the chart, or diluted with Gems C Clear for a rose: 10% of magenta in Gems C Clear is one of the official Rose formulas. It is part of seven official formulas of the Gems Colors Chart, where it builds browns with Gems 7 Moka, a copper with Gems 3 Very Light Golden Blonde, a red and a fuchsia with Gems 66 Intense Red, and a purple with Gems 22 Intense Violet:
| Family | Official formula |
|---|---|
| Brown | 40% Gems 7 Moka + 50% Gems 88 Blue + 10% Gems 52 Magenta |
| Brown | 50% Gems 7 Moka + 50% Gems 52 Magenta |
| Copper | 75% Gems 3 Very Light Golden Blonde + 25% Gems 52 Magenta |
| Red | 50% Gems 66 Intense Red + 30% Gems 62 Fuchsia + 20% Gems 52 Magenta |
| Fuchsia | 60% Gems 52 Magenta + 40% Gems 66 Intense Red |
| Purple | 40% Gems 22 Intense Violet + 60% Gems 52 Magenta |
| Rose | 90% Gems C Clear + 10% Gems 52 Magenta |
All 31 official formulas of the collection, with the percentage of each shade, are collected in the Gems Colors Chart.
For professionals
- Service: magenta toning on lightened hair, a rose with Gems C Clear, a red-violet reflection between colour services, pre-pigmentation before colour with or without ammonia, part of seven official formulas.
- Processing time: 5-15 minutes on washed, towel-dried hair; 15-20 minutes on bleached strands, applied to dry hair.
- Formats: 200 ml.
- At the station: Gems C Clear to dilute the shade and the Gems Colors Chart to show the client shades and formulas on real hair.
- After the service: Stabilizer pH 3.5, the acidic leave-in spray for the last step.
Gems 52 Magenta compared
- vs Gems 62 Fuchsia: the vivid fuchsia of the collection. Gems 52 Magenta suits a red-violet magenta; 62 Fuchsia suits a pink-red fuchsia.
- vs Gems 22 Intense Violet: the intense violet of the collection. Gems 52 Magenta suits a magenta; 22 Intense Violet suits a violet. Together they form one of the official Purple formulas.
FAQ
Does Gems 52 Magenta need a developer?
No: it is a ready-to-use colour mask, without ammonia and without developer.
Does it show on brown or dark hair?
Only as a barely visible red-violet glint. A saturated magenta needs the lightest base.
Why can the magenta turn red or wine?
The warmth left in the hair adds to the pigment: a yellow undertone pushes it towards red, an orange one towards wine. A lighter, cleaner base keeps the magenta.
How is a rose made?
By diluting it with Gems C Clear. The official Rose formula uses 10% of Gems 52 Magenta in Gems C Clear.
Which Gems shades does it mix with?
In the official formulas it combines with Gems 7 Moka, Gems 88 Blue, Gems 3 Very Light Golden Blonde, Gems 66 Intense Red, Gems 62 Fuchsia, Gems 22 Intense Violet and Gems C Clear.
Is it applied to damp or dry hair?
To washed, towel-dried hair for normal use; to clean, dry hair for bleached strands.
Warnings
Do not use the product on children and keep it out of their reach. Hair colorants can cause severe allergic reactions. Read and follow the instructions. This product is not intended for use on persons under the age of 16. Temporary black henna tattoos may increase the risk of allergy. Do not colour the hair: if there is a rash on the face or the scalp is sensitive, irritated or damaged; if a reaction has been experienced after colouring the hair; if a reaction has been experienced to a temporary black henna tattoo in the past. Do not apply the product on sensitive, irritated or injured skin. Do not use to colour eyebrows or eyelashes. Do not use the product for any purpose other than colouring hair. Avoid contact with the eyes and face. In case of accidental contact, rinse the skin or eyes immediately with plenty of water. Wear suitable gloves before application. Keep the product in a cool, dry place, away from heat sources. Suitable for professional use.
Full ingredients (INCI)
Aqua (Water), Cetearyl Alcohol, Ceteareth 25, Laureth-2, Cetrimonium Chloride, PEG-40 Hydrogenated Castor Oil, Triethanolamine, Oleth 4-Phosphate, Oleyl Phosphate, Polyquaternium-7, Polyquaternium-11, Propylene Glycol, Nymphaea Coerulea Flower Extract, Adansonia Digitata Fruit Extract, Glycerin, Dimethicone, Tetrasodium EDTA, Parfum (Fragrance), Benzyl Salicylate, Hexyl Cinnamal, Citronellal, Methylchloroisothiazolinone, Methylisothiazolinone, Basic Violet 2 (CI 42520).
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