Gems 52 Magenta - cliCHair.ch

Gems 52 Magenta

200ml
28.80 CHF
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Gems 52 Magenta - cliCHair.ch
CZGEM01120

Gems 52 Magenta

28.80 CHF Unit price 14.40 CHF/100ml
Taxes included. Shipping calculated at checkout.
Low stock
Format200ml
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DESCRIPTION

Bold and sophisticated, sitting between deep red and rich fuchsia: Gems 52 Magenta evokes the lush petals of tropical orchids and the velvety allure of a precious ruby.

Use and safety note

Direct pigment product: it deposits colour and does not lighten, so the final result always depends on your starting colour.

Carry out a strand test and a sensitivity test 48 hours before application. If you are unsure about your starting level, consult clichAIr or a professional before use.

What is Gems 52 Magenta

Gems 52 Magenta is a semi-permanent toning mask from the CODE ZERO Gems Collection. Its ammonia-free, ready-to-use formula deposits ultra-intense direct pigments for a radiant, magnetic magenta with iridescent reflections, in a creamy texture that applies precisely without dripping. No oxidiser is required and the colour fades gradually over several washes.

Who it is for

Ideal for anyone who wants a striking colour without compromising hair health, to revive colour or create temporary effects. The result follows the starting level: on light or pre-lightened hair the magenta comes through full and radiant, on darker bases it reads as a subtle red-violet reflection rather than a solid colour. Formulated for professional salon use. At-home application is possible when your starting level matches the result you expect.

Key ingredients

  • Basic Violet 2 (CI 42520): the main pigment, ensuring vibrant intensity and a long-lasting shade that fades without unwanted undertones.
  • Blue Lotus Flower Extract (Nymphaea Coerulea): hydrates and illuminates, leaving hair soft and shiny.
  • Baobab Oil (Adansonia Digitata): strengthens and protects the hair fibre, preventing dryness.

Specifications

Type Semi-permanent toning mask
Shade 52 Magenta (deep red-fuchsia)
Ammonia / oxidiser Ammonia-free, no oxidiser needed
Best on Light and pre-lightened hair; subtle reflection only on dark bases
Availability In stock in Switzerland

Results

A radiant, magnetic magenta with iridescent reflections and extraordinary brilliance on a light base, fading gradually without unwanted undertones.

How to use

  1. Wash with a gentle shampoo and towel-dry to remove excess water. Do not apply conditioner or masks before colouring, so the pigment adheres perfectly.
  2. Check your starting level: on light or pre-lightened hair expect a full, radiant magenta, on darker bases a subtle red-violet reflection. On already-coloured or bleached hair the pigment adheres more vividly.
  3. Distribute the mask evenly, combing through for uniform coverage. Always wear gloves: magenta pigments stain skin, nails and surfaces.
  4. Leave on 5 to 15 minutes for a light or more intense reflection; for a bolder effect, extend to 20 minutes.
  5. Emulsify with a little lukewarm water, massaging gently, then rinse thoroughly until the water runs clear. No post-application shampoo is necessary.

Pairs well with

FAQ

Do I need an oxidiser? No. It is ready to use and works without ammonia or developer.

How vivid will it be on dark hair? Direct pigments deposit without lifting, so on dark hair you get a subtle red-violet reflection, not a magenta. A full, radiant result requires a light or pre-lightened base.

How long does it last? It fades gradually over several washes. On very porous or heavily lightened hair, violet and red pigments can hold longer than expected and leave a residual warm tone.

How do I get a pastel pink? Mix Gems 52 Magenta with Gems C Clear, adjusting the ratio to the intensity you want.

Full ingredients (INCI)

Aqua (Water), Cetearyl Alcohol, Ceteareth-25, Laureth-2, Cetrimonium Chloride, PEG-40 Hydrogenated Castor Oil, Triethanolamine, Oleth-4 Phosphate, Oleyl Phosphate, Polyquaternium-7, Polyquaternium-11, Propylene Glycol, Nymphaea Coerulea Flower Extract (Blue Lotus Flower Extract), Adansonia Digitata Fruit Extract (Baobab Extract), Glycerin, Dimethicone, Tetrasodium EDTA, Parfum (Fragrance), Benzyl Salicylate, Hexyl Cinnamal, Citronellal, Methylchloroisothiazolinone, Methylisothiazolinone, Basic Violet 2 (CI 42520)

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Before you order

Prices, VAT and professional account

The prices you see are for private customers, VAT included. With a verified professional account this same page shows net prices excluding VAT, reserved purchasing conditions and the complete catalogue, including technical lines visible only to professionals.

Activation is on request, after manual verification by our team.

See professional conditions

How long does it last and what does it cost per use?

These are concentrated professional formulas: the correct dose is almost always smaller than the one used out of habit.

Where available, the product page shows the dose per application and the number of uses per pack. From there you get the real cost per wash or per service, which matters more than the price of the bottle.

If the figure is missing or your case is unusual, ask clichAIr.

How can I pay?

You can pay with Visa, Mastercard, American Express, PayPal, Twint, UnionPay, Apple Pay, Google Pay and Shop Pay.

Klarna also lets you pay later, under the conditions Klarna presents at checkout.

Transactions are handled by certified providers: cliCHair does not store your card details.

Shipping costs and delivery times

We ship with DHL Express in Switzerland.

Under CHF 150 shipping costs CHF 5.80. Over CHF 150 it is free.

Orders received by 12:00 from Monday to Friday leave the same day. After 12:00 they leave the next business day. Friday afternoon and weekend orders leave on Monday.

All deliveries are made against signature on receipt. You receive the tracking link by email or SMS.

Damaged or uncollected parcels

If the parcel arrives damaged, report it within 48 hours: photograph the packaging and the products, keep the box for the carrier inspection, and send us the images together with your order number. We file the claim with DHL.

If a parcel comes back to us because of a wrong address, failure to collect within the deadline or refusal on delivery, both the carrier return costs and the original shipping fee are deducted from your refund.

Returns and refunds

You can request a return within 14 days of receipt, from the self-service area of your account or by writing to customer care.

For hygiene reasons we only accept products that are intact, unused and still sealed. If the seal is open or the product shows signs of use, the return is refused.

If the error is ours, the return is free. Otherwise return shipping is at your expense, 5% of the product price is withheld for logistics and quality control, and the original shipping fee is not refunded.

The refund is processed within 3 business days of the returned product being checked.

Subscription

On products that offer it you can set up automatic delivery every 30 or 60 days, with automatic billing. Subscribers have priority access to stock.

You can pause, skip a delivery, change address or payment method and cancel at any time from your account, with no penalty.

Changes must be made at least 48 hours before the next billing: once the order has been generated they no longer apply to that shipment.

Each order is billed at the price in force on that day.