Bold and sophisticated, sitting between deep red and rich fuchsia: Gems 52 Magenta evokes the lush petals of tropical orchids and the velvety allure of a precious ruby.
Use and safety note
Direct pigment product: it deposits colour and does not lighten, so the final result always depends on your starting colour.
Carry out a strand test and a sensitivity test 48 hours before application. If you are unsure about your starting level, consult clichAIr or a professional before use.
What is Gems 52 Magenta
Gems 52 Magenta is a semi-permanent toning mask from the CODE ZERO Gems Collection. Its ammonia-free, ready-to-use formula deposits ultra-intense direct pigments for a radiant, magnetic magenta with iridescent reflections, in a creamy texture that applies precisely without dripping. No oxidiser is required and the colour fades gradually over several washes.
Who it is for
Ideal for anyone who wants a striking colour without compromising hair health, to revive colour or create temporary effects. The result follows the starting level: on light or pre-lightened hair the magenta comes through full and radiant, on darker bases it reads as a subtle red-violet reflection rather than a solid colour. Formulated for professional salon use. At-home application is possible when your starting level matches the result you expect.
Key ingredients
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Basic Violet 2 (CI 42520): the main pigment, ensuring vibrant intensity and a long-lasting shade that fades without unwanted undertones.
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Blue Lotus Flower Extract (Nymphaea Coerulea): hydrates and illuminates, leaving hair soft and shiny.
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Baobab Oil (Adansonia Digitata): strengthens and protects the hair fibre, preventing dryness.
Specifications
| Type |
Semi-permanent toning mask |
| Shade |
52 Magenta (deep red-fuchsia) |
| Ammonia / oxidiser |
Ammonia-free, no oxidiser needed |
| Best on |
Light and pre-lightened hair; subtle reflection only on dark bases |
| Availability |
In stock in Switzerland |
Results
A radiant, magnetic magenta with iridescent reflections and extraordinary brilliance on a light base, fading gradually without unwanted undertones.
How to use
- Wash with a gentle shampoo and towel-dry to remove excess water. Do not apply conditioner or masks before colouring, so the pigment adheres perfectly.
- Check your starting level: on light or pre-lightened hair expect a full, radiant magenta, on darker bases a subtle red-violet reflection. On already-coloured or bleached hair the pigment adheres more vividly.
- Distribute the mask evenly, combing through for uniform coverage. Always wear gloves: magenta pigments stain skin, nails and surfaces.
- Leave on 5 to 15 minutes for a light or more intense reflection; for a bolder effect, extend to 20 minutes.
- Emulsify with a little lukewarm water, massaging gently, then rinse thoroughly until the water runs clear. No post-application shampoo is necessary.
Pairs well with
FAQ
Do I need an oxidiser? No. It is ready to use and works without ammonia or developer.
How vivid will it be on dark hair? Direct pigments deposit without lifting, so on dark hair you get a subtle red-violet reflection, not a magenta. A full, radiant result requires a light or pre-lightened base.
How long does it last? It fades gradually over several washes. On very porous or heavily lightened hair, violet and red pigments can hold longer than expected and leave a residual warm tone.
How do I get a pastel pink? Mix Gems 52 Magenta with Gems C Clear, adjusting the ratio to the intensity you want.
Full ingredients (INCI)
Aqua (Water), Cetearyl Alcohol, Ceteareth-25, Laureth-2, Cetrimonium Chloride, PEG-40 Hydrogenated Castor Oil, Triethanolamine, Oleth-4 Phosphate, Oleyl Phosphate, Polyquaternium-7, Polyquaternium-11, Propylene Glycol, Nymphaea Coerulea Flower Extract (Blue Lotus Flower Extract), Adansonia Digitata Fruit Extract (Baobab Extract), Glycerin, Dimethicone, Tetrasodium EDTA, Parfum (Fragrance), Benzyl Salicylate, Hexyl Cinnamal, Citronellal, Methylchloroisothiazolinone, Methylisothiazolinone, Basic Violet 2 (CI 42520)
