A red that captures the light and radiates magnetic brilliance, like a perfectly polished ruby under the sun: Gems 66 Intense Red is the ultimate deep, vibrant red.

What is Gems 66 Intense Red

Gems 66 Intense Red is a semi-permanent toning mask from the CODE ZERO Gems Collection. Its ammonia-free, ready-to-use formula deposits ultra-saturated direct pigments for an intense, brilliant red with a multidimensional effect, protecting the hair fibre as it colours. The pigment deposits without lightening, so the base underneath decides how the red reads. No oxidiser is required and the colour fades gradually over several washes.

Who it is for

Ideal for anyone who wants to dare with colour without a long-term commitment, to change their look frequently or add striking accents. As a vivid warm shade it needs a light canvas to reach full ruby depth: on blonde or pre-lightened hair the red reads bright and saturated, while on medium or dark hair it leaves a warm red reflection rather than a true red. Formulated for professional salon use. At-home application is possible when your starting level matches the result you expect.

Key ingredients

• Basic Red 51, with Basic Yellow 87: direct pigments that build the bright ruby red and its multidimensional depth.
• Blue Lotus Flower Extract (Nymphaea Coerulea): hydrates and keeps the hair elastic.
• Baobab Extract (Adansonia Digitata): deeply nourishes and protects against dryness and stress.

Specifications

Results

A rich, vibrant ruby red with ultra-saturated pigments, intense luminous reflections and a multidimensional effect, fading gradually over washes.

How to use

1. Wash with a gentle shampoo and towel-dry to remove excess water. Do not apply conditioner or masks before colouring, so the pigment adheres perfectly.
2. Check your starting level: the depth of the red depends on the base. Blonde or pre-lightened hair takes the full ruby result, while medium or dark hair keeps only a warm red reflection.
3. Apply Gems 66 Intense Red evenly from roots to ends, combing thoroughly for even distribution. For bold accents, apply only on the selected sections. Always wear gloves: red pigments stain skin and surfaces.
4. On hair never coloured before, leave on 15-20 minutes for a more intense result; on previously coloured or faded red, 5-15 minutes is enough to revive the vibrancy.
5. Add a small amount of warm water and gently massage to emulsify, then rinse thoroughly until the water runs completely clear, avoiding shampoo to preserve longevity. To seal the colour, apply Stabilizer pH 3.5 to the lengths.

Pairs well with

• Gems C Clear: mix in to dilute the intensity for a softer or pastel red without altering the tone.
• Stabilizer pH 3.5: seals the cuticle and preserves the vibrancy of the shade.
• Gems 62 Fuchsia: a similar bold nuance for a vibrant pink-red.
• Gems 44 Intense Copper: a warmer option for coppery red reflections.

FAQ

Do I need an oxidiser? No. It is ready to use and works without ammonia or developer.

Will it turn dark hair red? No. Direct pigments deposit without lifting, so on medium or dark bases you get a warm red reflection in the light, not a true ruby. Full intensity needs a blonde or pre-lightened base.

Why does my result look orange rather than red? A base that still carries strong yellow pushes red towards orange. Neutralising the yellow in the base before applying gives a truer ruby.

How do I revive faded red? Apply for 5-15 minutes on previously coloured hair to bring back vibrancy without weighing it down.

How do I get a softer or pastel red? Mix Gems 66 Intense Red with Gems C Clear to dilute the intensity.