What is Nika Counter Expò?

Nika Counter Expò is the countertop display of the NIKA range: a compact unit in gloss black, with a vertical back panel carrying the white NIKA logo and a flat base tray with a raised edge that holds a short selection of products. It brings NIKA to the counter, the reception desk or the till, the exact spot where a recommendation becomes a purchase.

Two or three products on a branded base read as a deliberate proposal, and the client can pick one up while paying. It is supplied empty.

Specifications

Who Nika Counter Expò is for

• Salons with no floor space for a full display but with a counter or reception desk that every client passes.
• Salons that already run a NIKA corner and want a second point of sale at the till.
• Salons that push one focus product or a seasonal routine at a time.

For a floor unit carrying the whole retail range, see the comparison below.

Key features

• Back panel with logo: the vertical panel gives the products a branded backdrop and keeps the selection from disappearing into the counter clutter.
• Base tray with raised edge: the flat base keeps bottles grouped and contained, so the display stays tidy through the day.
• Gloss black finish: a reflective dark surface that sets white and coloured packaging apart from the counter.
• Compact and free-standing: sized for a counter or reception desk, it simply sits on the surface and moves with the promotion.

How to use Nika Counter Expò

1. Place the unit on the counter or reception desk, with the panel facing the client.
2. Load a short selection: one focus product or one routine, not a sample of the whole range.
3. Put the taller formats towards the panel and the smaller ones at the front.
4. Change the selection monthly or seasonally, and refill as soon as a product sells.

For professionals

• Presents: a short NIKA selection, for example Total Balance Shampoo with Total Balance Treatment, or Nika Frozen Blonde Shampoo 250 with Diamonds Blonde; small formats such as Miracle Keratin Spray suit the counter well.
• Placement: counter, reception desk or till, on the path every client takes to pay.
• Selling in the salon: the focus of the moment sits where the sale closes, and the purchase leaves in a Nika Shopping Bag.

Nika Counter Expò compared

• vs Nika Stand Expò: the free-standing vertical floor display of the NIKA range, in black, with a NIKA header panel and four open compartments. Nika Counter Expò suits a short focus selection at the till; Nika Stand Expò suits the full retail range in its own corner.

FAQ

Are products included with Nika Counter Expò?

No: the display is supplied empty and the products are ordered separately.

How large a selection does it hold?

It is made for a short focus selection, one product or one routine, rather than the full range.

Where does it work best?

On the counter, the reception desk or the till, with the logo panel facing the client.

Does it need fixing?

No: it is free-standing and simply sits on the counter.

Material and care

Gloss black shows fingerprints and dust, so wipe the unit daily with a soft dry cloth, barely damp for marks. Avoid abrasive cleaners, solvents and alcohol, which can dull the finish and lift the printed logo, and remove any colour, developer or styling product straight away. Do not use the base as a working surface for tools or bowls.