What is Nika Stand Expò?

Nika Stand Expò is the free-standing floor display of the NIKA range: a slim vertical unit in black, topped by a header panel carrying the NIKA logo, with four open compartments that present the retail line at eye level. It turns a corner of the salon into a recognisable NIKA point of sale, visible from across the room.

Products stay in view during the wait and at payment, when the client is most open to the routine just recommended. It stands on its own base, with no wall fixing, and is supplied empty.

Specifications

Who Nika Stand Expò is for

• Salons opening or restructuring a NIKA retail corner and looking for one coherent display point.
• Salons with limited floor space: the vertical format grows upwards rather than sideways.
• Hairdressers who recommend home routines and want the products visible in the waiting area or at the till.

For a compact unit on the counter, see the comparison below.

Key features

• Four open compartments: three upper shelves for the core retail line and a lower shelf for larger formats, kits or a rotating promotion.
• Branded header panel: the NIKA logo sits at eye level and identifies the corner from across the salon.
• Black structure: a neutral dark background against which white and coloured packaging stands out.

How to use Nika Stand Expò

1. Assemble the unit following the instructions supplied with it.
2. Place the base on a level floor, against a wall, with room for a client to stop in front of it.
3. Fill the three upper compartments with the core retail line, grouped by routine so that shampoo and treatment stand side by side.
4. Use the lower compartment for larger formats, kits or the promotion of the moment, and refill as soon as a facing empties.

For professionals

• Presents: the NIKA retail range, shelf by shelf, for example Total Balance Shampoo with Total Balance Treatment, New Density Shampoo with New Density Treatment, or Nika Frozen Blonde Shampoo 250 with Diamonds Blonde.
• Placement: against a wall on the client's path, in the waiting area or near the till; the heavier formats on the lower shelf.
• Selling in the salon: shelves built around complete routines present two products together, and the purchase leaves in a Nika Shopping Bag.

Nika Stand Expò compared

• vs Nika Counter Expò: the gloss black countertop display of the NIKA range, with a logo panel and a base tray for a short selection. Nika Stand Expò suits the full retail range on the floor; Nika Counter Expò suits a focus selection at the till.

FAQ

Are products included with Nika Stand Expò?

No: the display is supplied empty; the products in the photograph show one possible layout and are ordered separately.

Does it need to be fixed to the wall?

No: it stands on its own base. Place it on a level floor, against a wall, with the heavier formats on the lower shelf.

How many compartments does it have?

Four open compartments: three upper shelves for the core line and one lower shelf for larger formats or a promotion.

Where does it sell best?

On the path between the chair and the till, or in the waiting area, where clients stop and look.

Material and care

Dust the shelves and the header panel with a soft dry cloth, barely damp for marks. Avoid abrasive cleaners, solvents and alcohol on the printed panel, and wipe off any colour, developer or styling product straight away, before it sets.