What is Nika Stand Expò?

Nika Stand Expò is the free-standing retail display of the NIKA range: a slim vertical floor unit in black finish, topped by a branded header panel carrying the NIKA logo, with four open compartments that present the retail line at eye level. It is supplied empty. The products shown in the photograph illustrate one possible layout and are not included.

Who it is for

• Salons opening or restructuring a NIKA retail corner and looking for a single, coherent display point.
• Salons with limited floor space: the vertical format develops upwards rather than sideways.
• Salon Affiliates who recommend home routines and want the recommended products visible at the till or in the waiting area.
• Distributors, showrooms and trade events where the range has to be recognisable from a distance.

Key features

• Four open compartments: three upper shelves for the core retail line and a lower shelf for larger formats, kits or a rotating promotion.
• Branded header panel: the NIKA logo sits at eye level and identifies the corner from across the salon.
• Slim vertical footprint: designed to stand against a wall, beside the till or at the end of a mirror run without stealing working space.
• Black structure: a neutral dark background against which white and coloured packaging reads clearly.
• Self-standing base: the unit rests on its own rectangular base, with no wall fixing required.
• Open shelves: products can be picked up and handled by the client, which is what turns a display into a sale.

Specifications

Results

A retail corner that reads as one brand instead of a row of scattered bottles. Products stay at eye level, visible during the wait and at payment, which is the moment when the client is most receptive to the routine that has just been recommended. The header panel gives the range a fixed identity in the salon, and the lower shelf leaves room to rotate a seasonal focus without rebuilding the display each time.

How to use

1. Choose the position first: the natural path between the chair and the till, the waiting area, or the wall the client faces while the colour processes.
2. Unpack the unit and assemble it following the instructions supplied with it.
3. Place the base on a level floor, against a wall, leaving enough clearance for a client to stop in front of it.
4. Fill the three upper compartments with the core retail line, grouping by routine rather than by format so that shampoo and treatment stand side by side.
5. Use the lower compartment for larger formats, kits or the promotion of the moment.
6. Keep the front row aligned and refill as soon as a facing empties: an empty shelf reads as an unavailable product.

Tips and routine

Build each shelf around a complete routine rather than a single product: pairing Total Balance Shampoo with Total Balance Treatment, or New Density Shampoo with New Density Treatment, raises the average basket more than displaying two unrelated products. Keep the blonde focus together, with Frozen Blonde Shampoo and Diamonds Blonde on the same level. Finish the sale with a Resale Bag, so the products leave the salon branded.

FAQ

Are the products included?

No. The display is supplied empty. The products in the photograph illustrate one possible layout and are ordered separately.

Does it need to be fixed to the wall?

No. The unit stands on its own base. Place it on a level floor, against a wall, and load the heavier formats on the lower shelf to keep the centre of gravity low.

Can I display other brands on it?

Technically yes, but the header panel is branded NIKA. Mixing lines on the same unit weakens the message the display is there to carry. Keep it to the NIKA range.

Material and care

Dust the shelves and the header panel with a soft dry cloth, or barely damp for marks. Avoid abrasive cleaners, solvents and alcohol on the printed panel. Wipe off any colour, developer or styling product straight away, before it sets. Do not use the unit as a step or a work surface, and load the heavier formats on the lower shelf. Exact dimensions, weight and material specifications are available on request from cliCHair.